Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

Social Media 336

Social Media Media Social Influence 336

Bloomerang

NOVEMBER 22, 2024

Open your email platform and tell me what your open rate is. Q: What is a reasonable response rate? A : Response rates differ by channel, for example, direct mail vs. email. Generally speaking, a reasonable response rate for a direct mail appeal to a warm list could be 3-6%. They aren’t! Don’t believe me?

Problem 119

Problem Fundraising Mail Gift 119

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

email 95

email Marketing Guide Nonprofit 95

Bloomerang

APRIL 18, 2025

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission.

Action 94

Action Design Marketing Audience 94

sgEngage

NOVEMBER 7, 2023

Below are four simple yet highly effective ways that data can help you increase response rates. No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Vary your frequency.

Rate 119

Rate Data Demographics Mail 119

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. The open rate for text message marketing is a staggering 98% , which means almost every message you send out will be seen.

Mobile 321

Mobile Trend Social Media Donation 321

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

Audience 94

Audience Donor Demographics Retention 94

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? As you reflect, identify the elements that resonated most deeply with your audience. But data only tells part of the story.

Campaign 97

Campaign Fundraising Social Media Donor 97

sgEngage

DECEMBER 19, 2024

in 2023a sign that more donors are comfortable (and even enthusiastic) about giving through digital channels. Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. Know Your Target Audience(s) Your supporters arent a monolith.

Websites 98

Websites Design Collaboration Nonprofit 98

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

FEBRUARY 12, 2021

The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. That’s 56% higher than the average first-year, online-only donor retention rate of 24% according to the 2019 Charitable Giving Report from the Blackbaud Institute Index. Use a multi-channel approach.

Fundraising 291

Fundraising Effective Nonprofit Donation 291

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Use the answers to those key questions to define goals by audience segment. Where do you see consistent growth?

Public 52

Public Media Channel Mail 52

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Are your conversion rates different for different audiences?

Donor 316

Donor Campaign Nonprofit Facebook 316

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience.

Mobile 105

Mobile Giving Guide Nonprofit 105

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. Check out our services page!

Marketing 52

Marketing Guide Nonprofit Social Media 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience.

Grant 274

Grant Profit Google Adwords 274

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

Social Media 254

Social Media Money Media Raise 254

TechCrunch

JUNE 30, 2021

At Demand Curve , we’ve worked with over 500 startups, meticulously documenting growth tactics for all growth channels. Here are seven ad types that have proven to increase click-through rates (CTR), with examples of each. Your ad audience will connect your product with a strong positive emotion. Image Credits : Demand Curve.

Rate 85

Rate Comparison Generation Video 85

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. The higher your impressions, the bigger an audience you are being exposed to and the more potential supporters you can earn. Click-Through Rate What is this metric?

Metrics 119

Metrics Analytics Marketing Nonprofit 119

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

Strategy 115

Strategy Marketing Channel Donor 115

Association Analytics

JUNE 25, 2024

By segmenting based on member type and tenure you can tailor messages to specific audiences. Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals.

Campaign 169

Campaign Associations Communication Channel 169

Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. . SMS opt-in campaigns involve advertising a keyword and a phone number to your audience.

Support 119

Support Fundraising Broadcast Contact 119

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction.

Social Media 122

Social Media Conversation Track Media 122

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

Digital 52

Digital Strategy Marketing Nonprofit 52

sgEngage

SEPTEMBER 19, 2024

This opportunity to connect directly and immediately with supporters has made texting a key channel year-round and especially during critical fundraising campaigns like Giving Tuesday, end-of-year fundraising , and rapid-response moments. For the messages analyzed in this report, conversion rates increased later in the day.

Report 98

Report Nonprofit Channel Fundraising 98

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. SMS messaging stands out as one of the most effective ways to reach your audience. Learn what works for your audience.

Fundraising 52

Fundraising Tips Donor Broadcast 52

The Verge

OCTOBER 19, 2020

Cocomelon, for those without children or younger siblings, is one of the most popular YouTube channels in the world with nearly 100 million subscribers. billion views — more than any other YouTube channel and more than several content providers like Netflix and Disney Plus combined, according to Bloomberg.

Stream 122

Stream Service YouTube Children 122

Cloud 4 Good

JULY 27, 2021

The organization’s commitment to education demanded a new technology strategy, one that could create constituent-first marketing strategies that empowered regional staff and reached their diverse audiences more efficiently. open rate with their email communications, a 7.6% open rate with their email communications, a 7.6%

Teach 116

Teach America Education Marketing 116

Get Fully Funded

DECEMBER 9, 2024

As a fundraising or marketing professional, you likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. A CTA is a short statement that urges audience members to take a certain action. Make the intended next action crystal-clear to your audience so they follow through.

Action 52

Action Causes Guide Audience 52

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base.

Fundraising 140

Fundraising Guide Social Media Donor 140

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

Donor 105

Donor Audience Channel Digital 105

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.

Audience 52

Audience Marketing Social Media Student 52

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Tips Build 64

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with.

Social Media 97

Social Media Media Social Guide 97