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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111
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How To Build a Framework for Omni-Channel Success

Allegiance Group

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

Channel 52
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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Share your best stories—but go beyond just posting them on one platform. Tailor your most compelling narratives for different channels to share them widely. Hashtags are not as widely used on Facebook as on other platforms, so many experts recommend using 1-2 per post, as WFP USA has done here. Partners in Health: Fanta’s Story.

Channel 253
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The Top 9 Text-to-Give Platforms To Boost Mobile Giving

Bloomerang

According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. This guide will explain how the process works and ways to optimize your campaigns using text-to-give platforms. Supporters text the keyword to your phone number.

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6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. Now more than ever before, our world is online.

Sponsor 294
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ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

Nonprofit Tech for Good

Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility. Many campaigns relied heavily on corporate relationships and digital platform integration to boost their visibility and engagement, making this a significant factor.

Campaign 199
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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.