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Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Market in Real Time Here’s an idea that requires imagination and an eye to the big picture. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback.

Trend 221
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Reach and Retain Younger Members: 3 Tips for Nonprofits

Nonprofits Source

Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek. As digital natives, technology is an essential resource for Millennials and Gen Zers to stay connected with and up to date about the people and causes they care about.

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Digital Must-Haves for Fall Fundraising Success Part 5: Digital Advocacy Forms

EveryAction

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Ease of experience.

Advocacy 130
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Nonprofit Social Media Strategy: 7 Steps to Connect with Your Donors

Qgiv

Social media is an important channel of communication for connecting with your donors and supporters. However, creating a strong social media presence isn’t as simple as writing a post and hitting “send” or taking a few pictures and uploading them online. Build your audience persona. Determine what channels to use.