The NonProfit Times

AUGUST 2, 2024

That was the focus of a session “How Fundraisers Can Save Time and Spur Creativity with AI-Driven Content” during the Bridge To Integrated Fundraising And Marketing Conference in National Harbor, Maryland. Audience: For whom are you creating content and how will they benefit? We know that the old ways no longer work.

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NetWits

MARCH 11, 2012

Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Big Brothers Big Sisters – Leverage video to tell your story. Along the way they’ve used content in the form of life changing stories to help shed light on how they’re making a difference.

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Content Story Marketing YouTube 213

Nonprofit Tech for Good

FEBRUARY 12, 2021

RoundUp App is the nation’s largest tool for rounded up donations. The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. Use a multi-channel approach. The format and tone of your content should be specific to the channel.

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EveryAction

JUNE 21, 2023

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. If you want to reach a broader social media audience, post about topics outside of your specific issue area. Read your social media stories.

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Get Fully Funded

AUGUST 12, 2024

I’m a former news anchor turned nonprofit marketing and communications professional who is passionate about helping organizations tell their stories using public relations and storytelling techniques. A few ideas include explaining details about your program offerings, sharing impactful success stories, and providing organizational updates.

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Forum One

NOVEMBER 2, 2023

Overall, this work has helped to empower NRDC’s content managers, engage their audience, and amplify their impact. National Rural Health Resource Center Gold – Health The National Rural Health Resource Center provides technical assistance, information, tools, and resources for the improvement of rural health care.

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EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Ease of experience.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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M+R

FEBRUARY 18, 2022

Charismatic Countdowns, World Wildlife Fund & National Geographic Society. World Wildlife Fund and The National Geographic Society ran these animated rich media ads across Yahoo display, which featured countdowns to midnight on December 31. Rich Storytelling Experiences, Planned Parenthood & National Geographic Society.

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NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Candid

APRIL 2, 2024

Grassroots organizations provide vital services to local communities, yet they struggle to compete for grants against large national nonprofits that can leverage robust development teams, considerable fundraising experience, and established relationships with grantmakers. Relationship building takes time, patience, and perspective.

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Relationship Effective Fundraising Linkedin 101

Nonprofits Source

JULY 9, 2024

Here’s the thing: people don’t just donate or bid on things—they invest in stories. These aren’t your average grocery store selections; think themed collections that tell a story. Highlight the provenance of the bottles or the unique story behind the theme in your marketing materials.

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Forum One

JUNE 29, 2021

While sometimes seen as a necessary task amidst other priorities, your annual report is both the moment to tell your nonprofit’s story of impact over the last year and a major opportunity to increase engagement and excitement in your mission for years to come. . Is it one that is about personal stories of change and impact?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2011

Momsrising Story Site. They are experts in using social media as part of their multi-channel advocacy campaigns. They are also experts in repurposing content for different channels. The appeal used a personal story – and you can get the context of how it is working from this case study from Donna.

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Social Media Lesson Story Share 105

Forum One

AUGUST 24, 2022

We tell stories to make sense of the world around us. Stories are based on commonly held beliefs about people, institutions, and society. Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2011

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic?

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Greater Giving

JANUARY 5, 2023

National awareness days are a great way to spread the word about your nonprofit’s work by aligning your mission with a day that’s dedicated to a specific, relevant issue. Nonprofit awareness days allow you to generate visibility for your nonprofit and connect directly with your audience—often reaching beyond your typical supporter base.

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Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Engage With Your Target Audience Unsurprisingly, the best way to keep your TikTok page growing is to create content that engages with your target audience.

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Marketing Fundraising Social Media Video 59

Saleforce Nonprofit

SEPTEMBER 29, 2021

The challenge was to meet the needs of multiple audiences. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. The heroes of this story are the trailblazing customers, partners, employees, and volunteers who Salesforce.org celebrates during the inaugural Week of Learning from October 4-8.

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Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Establish Communication Channels for Engagement. How to Measure Success.

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sgEngage

DECEMBER 5, 2022

Yet, at most foundations, rarely does anyone with a communications background ever review the story this critical document shares with the outside world. And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement.

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Communication Oregon Grant Portland 95

Volunteer Hub

FEBRUARY 17, 2023

You have to consider your audience, the platforms they use, and what motivates them to volunteer with an organization. Showcase volunteer impact People will likely connect with stories that show how volunteers are making a difference. Let your volunteers share their stories. Here are 7 tips that can help.

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Social Media Volunteer Media Social 91

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Conversion Rate Once your organization has a bustling community of supporters on social media, how do you channel their enthusiasm into meaningful impact? After all, with 4.9

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Social Media Metrics North Carolina Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Social Media Integration Tools Tips 129

Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.

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Tech Soup

SEPTEMBER 12, 2017

Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns. As you plan your next fundraising campaign, consider how you'll use stories as a central element of your messaging. How will you tell your story to create both authenticity and urgency? Tip 1: Create a Strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2017

And more than that, we’re getting caught up in the wrong things (the tactical treadmill, as we sometimes call it at See3 – the near-constant upkeep of digital channels driven almost exclusively by external expectations and not by internal motivations or goals). What draws them to this program, channel, event, etc.? ●

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

You should also make sure you are tapping into the possibilities of the multiple channels, with their different content types and audiences. Make-A-Wish’s YouTube Channel. They use YouTube videos to show the world these interesting stories, driving support for their nonprofit. WATERisLIFE: #firstworldproblems.

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Achieve

JULY 2, 2019

National Women’s Health Week from May 12-18. To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point.

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Forum One

MARCH 30, 2021

In this session, we will explore a brand framework for developing a lasting and unique brand story by seeing your institution through your audiences’ eyes. Viewing your organization from the lens of a strategic brand-building perspective allows cultural institutions to build strong, appealing consumer brands. Read the full description.

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NetWits

MARCH 7, 2011

He led the company’s 2011 video initiatives with the World Economic Forum and United Nations Foundation. Most recently, he helped launch Sponsored Stories in the non-profit space with organizations like the Special Olympics, Alzheimer’s Association and UNICEF.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

I became a documentary filmmaker to tell meaningful stories that explore social issues and inspire change. We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored. Today, it’s a whole new ballgame.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. We hope our suggestions will spark ideas for additional hooks to feed your content strategy and engage your audience.

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Calendar Measure Strategy Template 108

Global Giving

APRIL 4, 2019

Philip Manzano Head of Marketing and Communications at Keela Who He Is: Phil has worked as a communications professional within the sector at many levels: grassroots, local, regional and national. Now, he spends his time telling powerful stories of impact and is devoted to helping nonprofits do good better. How can you adapt to them?

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Conversation Data Fundraising Hints 52

Connection Cafe

FEBRUARY 12, 2020

The National Association for College Admission Counseling reported in 2015 that 36% of first-time freshmen apply to seven or more colleges. That means your university is competing with many other higher education institutions across the nation that are all catering to your potential students. requires a solid content strategy.

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