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Making Mid-Level Donors Your Target Audience

The NonProfit Times

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. You need to build models to uncover opportunities to upgrade donors. Next is audiences.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. Are you ready to innovate? .

Raise 332
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . It will use that model to find 50,000 people who are similar to the first 50.

Test 332
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Scout Quest + ads: a perfect match

M+R

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

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4 AI Fundraising Use Cases for Tech-Savvy Nonprofits

Achieve

If your team is even somewhat tech-savvy, your nonprofit probably engages with many of its donors and brings in a significant portion of its revenue through virtual channels. Prospect Research Data Modeling If your nonprofit has solicited major gifts or established a planned giving program , you’ve likely conducted prospect research.

Tech 52
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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Click Tracking is less specific to an individual user.

Track 111
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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

We expect that determining how much revenue a specific creative, audience, or vendor drove won’t be available, which is going to make optimizations much more challenging. This is also a good time to look at your attribution model and consider investing in media mix modeling to help you evaluate performance across platforms without cookies.