Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Fundraising Practice Guide Campaign 235

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Metrics 230

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. It’s worth its weight in gold.

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Campaign Giving Nonprofit Google 236

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

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Channel Campaign Fundraising Case Study 105

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Audience Marketing Nonprofit Volunteer 98

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. Consider all the ways that museums engage online.

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Museum Culture Audience Digital 93

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Survey Data Product 320

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Are your conversion rates different for different audiences?

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Donor Campaign Track Nonprofit 282

Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. Most nonprofits work hard to connect with donors through multiple channels, including social media. Many nonprofits find that this option provides them with peace of mind, and allows them to focus on their mission. 2020 has made it clear that online fundraising is here to stay.

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Fundraising Online Registration Nonprofit 328

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more.

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

JANUARY 17, 2020

It also allows you to reach broader audiences. Most nonprofits work hard to connect with potential donors and current contributors through multiple channels, including social media. Many nonprofits find that this option provides them with peace of mind, and allows them to focus on their mission. Social Media.

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Fundraising Online Registration Nonprofit 291

.orgSource

SEPTEMBER 10, 2024

Listening to data with an open-minded desire to hear the truth brings a level of transparency that builds trust and is highly attractive to members. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. Empathy provides context.

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Technology Collaboration Interaction Associations 251

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

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Fundraising Practice Tips Sponsor 245

sgEngage

OCTOBER 15, 2024

By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences. Utilizing social media platforms, community events, and other channels to feature these stories.

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Action Impact Report Social 103

Greater Giving

DECEMBER 26, 2024

Greater Givings webinars in 2024 brought together some of the best minds in the nonprofit space to share actionable advice for planning unforgettable events. Key Takeaways: Use the Right Channels : Learn how to identify potential donors and platforms to source auction items efficiently.

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Fundraising Giving Social Media ROI 52

Nonprofits Source

NOVEMBER 4, 2024

During election years, everyone’s minds are on politics. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

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Campaign Marketing Nonprofit Social Media 52

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Donor Program Tips Channel 129

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Fundraising Tips Social Media 82

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with.

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Social Media Media Social Guide 97

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels.

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Digital Life Data Skills 221

Nonprofit Tech for Good

DECEMBER 3, 2020

That said, keep in mind that large nonprofits are spending tens of thousands, if not hundreds of thousands, of dollars each year on Facebook Ads and they have it down to a science. Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005.

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Facebook Practice Nonprofit Social Media 364

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Prepare your marketing channels. Incorporating storytelling.

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Guide Fundraising Social Media Donor 140

Get Fully Funded

FEBRUARY 27, 2025

But thats the point of consistent outreach: Building awareness and educating your audience on the purpose and benefits of estate planning so that it stays on their minds. For many donors, estate planning may be top of mind at the start of the year. Social media and your website are ideal channels for this campaign.

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Gift Time Awareness Donor 52

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets.

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Fundraising Donation Donor Social Media 336

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Social Media 169

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

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Channel Build Mail Donor 52

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.

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Audience Marketing Social Media Student 52

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience.

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Fundraising Online Practice Nonprofit 241

sgEngage

MARCH 22, 2022

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI.

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Retention Communication Donor Strategy 118

DNL OmniMedia

FEBRUARY 3, 2025

Typically, the key focus of nonprofit marketing is not just sharing information but also telling inspiring stories and appealing to an audiences emotions. A consultant can help you craft and maintain your brand across multiple channels. million nonprofits in the U.S. What does a nonprofit marketing consultant do?

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Consultant Marketing Nonprofit Social Media 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Video Support Tips Nonprofit 105

M+R

FEBRUARY 13, 2025

They expanded their audience reach and tried new channels. Expanding audiences End of year is also a great time to expand your existing audience and try to reactivate folks on your email file. Those that saw growth found ways to make the most of the shorter window between Giving Tuesday and 12/31. Want more scoop?

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Fundraising Nonprofit Benchmark Audience 103

.orgSource

APRIL 1, 2024

Be an open-minded reader. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. The audience’s ability to ask questions and provide immediate feedback is a bridge to the member-centricity that we are all seeking so fervently. Study across industries.

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Trend Influence Social Media Associations 221

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Keep in mind, not all social media engagements are created equal. Some engagements are more valuable than others because they show a deeper level of audience interaction. Engagements are the currency of online content.

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Social Media Conversation Track Media 122

TechCrunch

JUNE 2, 2022

“We’re allowing brands to create an owned community channel, where they’re bringing in whatever amount of people from their existing audience into this channel,” Haney said. Haney designed these perks with a key takeaway in mind that she said she gleaned from her time running Outdoor Voices.

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Fund Raise Voice Podcast 122

Bloomerang

JULY 26, 2021

You already know the benefit of social media to reach wider audiences. Post content that encourages people to share and engage, directing your audience back to your website whenever possible to generate more traffic. You can always add or subtract platforms as you grow or your audience behavior changes. .

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Strategy Online Fundraising Donor 143

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

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Storytelling Digital Guide Marketing 98