Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. What kinds of posts should I make on social media? Summarize it!

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Social Media Media Tips Social 138

Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

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ROI Media Nonprofit Measure 52

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Registration 169

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

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Social Media Images Video Media 82

Whole Whale

JANUARY 28, 2023

The most attractive aspect of the medium is how intimate the relationship can be with the audience. Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. Ways to measure a podcast's success! Get more data to measure impact using Lighthouse by Whole Whale.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Understand Your Audience. Let’s start at the end – Imagine that it’s the day or week after your big event.

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Tips Fundraising Management Cancer 318

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success?

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Social Media Channel Difference Media 122

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

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Communication Campaign Channel Measure 90

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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Social Media Media Guide Social 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey! Set SMART goals.

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Social Media Strategy Media Donor 52

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.

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Social Media Story Money Raise 238

Get Fully Funded

AUGUST 19, 2024

By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process.

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Data Marketing Donor Mail 59

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. (Don’t Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations.

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Measure NTEN Social Media Metrics 98

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Story Guide Support Analysis 104

Greater Giving

AUGUST 10, 2023

The Art of Event Promotion Through Media Relations As an event organizer, one of your primary goals is to ensure that your event reaches its maximum potential in terms of attendance and impact. To achieve this, an often overlooked but crucial aspect is the role of Media Relations on your event committee.

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Roles Media Press Sponsor 40

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Metrics 224

Nonprofits Source

JULY 2, 2024

Results hinge on attendance, especially for live formats that are less likely to take place virtually and are targeted to smaller audiences than most silent auctions. How will you measure and determine success? Its audience. Take a closer look at your auction’s audience. Lay out your additional marketing channels.

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Marketing Strategy Registration Channel 52

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. As a designer, I can attest that organizations need real experts to communicate with their audiences. Below, a few of our agency’s top experts share their take. Strategy is vital.

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Benefit Marketing Change Time 64

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

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Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

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Social Media Measure Media Social 99

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. What does that mean?

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Social Media Measure Action Media 116

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Investigate how well your audiences perform. Are your conversion rates different for different audiences? Examples: email, social-media, paid-ads, partners. Rule: yyyy-mm-campaign-name.

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Donor Track Facebook Campaign 274

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Not all influencers are the same.

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Influence Social Media Marketing Strategy 118

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

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Advocacy Generation Strategy Awareness 199

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. Segment your audience. Do many of your donors prefer receiving updates on social media? Choose your digital marketing channels.

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Digital Marketing Create Social Media 59

The NonProfit Times

AUGUST 2, 2024

To stand out, you have to consistently create and share relevant, timely, and meaningful content with our donors, across multiple platforms and channels,” Campbell told the audience. Audience: For whom are you creating content and how will they benefit? “We know that the old ways no longer work.

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Generation Content Create Fundraising 59

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. Here are our top advertising tips to help your nonprofit supercharge your paid media strategy: 1. How will you measure the success of your paid advertising campaign?

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Tips Organization Channel Benchmark 52

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

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Online Associations Metrics ROI 52

Greater Giving

JULY 25, 2024

Identify your target audience, whether it’s current donors, potential supporters, or the general public. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. A well-chosen theme should align with your organization’s mission and resonate with your target audience. Who are you trying to reach?

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Classes Create Fundraising Train 52

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society. Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society.

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Library Social Media Media Social 79

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Deep understanding of your audience. Take the time to research your audience before launching your campaigns.

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Marketing Analysis Nonprofit Audience 52

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. The main advantages of hybrid events include: The ability to reach a larger and more diverse audience while providing an in-person experience for those who prefer it.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

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