Remove Audience Remove Channel Remove Hype
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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.

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Top Four 2024 Fundraising Webinars from Greater Giving Partners

Greater Giving

Key Takeaways: Use the Right Channels : Learn how to identify potential donors and platforms to source auction items efficiently. Key Takeaways: The Hype Method : Use a four-part video strategy to create excitement leading up to the event. Live Video Power: Capture your audiences attention during the event to drive higher bids.

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Shroud’s comeback stream shows the power of Twitch’s biggest names

The Verge

Grzesiek’s stream was the most popular on Twitch for the time he was live — a full nine times bigger than top-five streamer Nick “Nickmercs” Kolcheff’s channel, which had around 55,000 live viewers. And that’s why their returns were so big: there’s no hype quite like the hype generated when a streamer switches platforms or returns home.

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CNN Plus is shutting down only a month after it launched

The Verge

CNN+, the streaming service that was hyped as one of the most signifiant developments in the history of CNN, will shut down on April 30, just one month after it launched. The company was also attempting to figure out how to bring news content to a more on-demand audience and make the news a more interactive process.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005.

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Facebook Changes for Organization Pages: Focus On Results

Beth's Blog: How Nonprofits Can Use Social Media

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

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Unraveling the Threads App for Fundraisers

sgEngage

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. A poll on your Instagram stories, e-newsletter, or other active social channel will give you insights into where your supporters are most likely to engage.