Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Social Media Calendar Content Media 275

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. You might think they’re redundant—but your audience won’t. 3) Revisit Your Target Audiences and Their Motivations. 2) Review Your Goals.

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Communication Fundraising Audience Donor 292

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Regular updates keep your audience engaged and informed about your activities. In this post, we’ll explore three cost-effective strategies to boost your online visibility.

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Social Media Media Social Influence 329

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. Here are 4 tips to help you plan a successful massive fundraising event. Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.

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Fundraising Tips Management Nonprofit 326

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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Audience Donor Demographics Retention 94

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

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Campaign Giving Nonprofit Google 236

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Database 111

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. We help museums create these campaigns.

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Museum Culture Audience Digital 93

Nonprofit Tech for Good

MARCH 21, 2019

Nonprofit awareness: Social fundraising can help to connect your organization with people who might need your help, and also, people who might want to contribute and help. The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels.

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Fundraising Social Practice Online 267

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Interview 95

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 235

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads.

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Charity Facebook Test Profit 331

CauseVox

DECEMBER 2, 2024

As you reflect, identify the elements that resonated most deeply with your audience. Whatever it was, these insights will serve as helpful direction as you continue your year-end strategy. Reframe it as part of your larger year-end strategy and keep working toward it while engaging your audience with fresh messaging.

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Campaign Fundraising Social Media Gift 82

Bloomerang

NOVEMBER 22, 2024

To help you ride this massive wave of generosity, I’m answering your burning questions Q: How much email is too much email? Email your list frequently with compelling and helpful content. A : Response rates differ by channel, for example, direct mail vs. email. End-of-year fundraising is like our version of the Superbowl.

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Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors.

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Donor Donation Campaign Stats 298

sgEngage

DECEMBER 19, 2024

Partnering with a nonprofit design agency can help elevate your digital presence, but before you jump in, lets explore a few key stepsand why that online investment is worth every penny. in 2023a sign that more donors are comfortable (and even enthusiastic) about giving through digital channels. A user-friendly donation form helps too.

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Websites Design Collaboration Nonprofit 96

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This communication helps build a strong sponsor relationship. Sponsors benefit from the ability to easily share their support for the tournament—and your cause—with their own audiences.

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Sponsor Tech Social Media ROI 289

Nonprofit Tech for Good

FEBRUARY 12, 2021

The idea behind RoundUp App is to give the average person an approachable way to donate money, thereby helping nonprofits across the country spend more time achieving their missions instead of fundraising. Putting into perspective what $15 a month, or $200 a year can help you achieve is crucial for conveying impact.

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Fundraising Effective Nonprofit Donation 290

Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

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Marketing Tech Sponsor Registration 199

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. For example, Heal the Bay : Create a custom Collection for your communities.

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Facebook Online Effective Nonprofit 267

Candid

FEBRUARY 4, 2025

Intentionally adapting strategies to meet the unique preferences of each generation will help deepen supporter engagement and unlock untapped fundraising potential. This kind of personalized approach helps build lasting support and loyalty across all generations. Not sure where to begin?

Generation 95

Generation Share Social Nonprofit 95

Association Analytics

MARCH 1, 2023

Customer segmentation is another helpful approach to consider. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. This proactive strategy will definitely help set your association apart in such a busy world! Read more about their story.

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Associations Survey Product Data 320

Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format. Include PSAs in Your Nonprofit Marketing Strategy. About the Sponsor.

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Public Service Nonprofit Script 326

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. ” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo. Do any of your members have their own channel?

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Leadership YouTube Audience Professional 221

.orgSource

JULY 3, 2023

Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

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Video Communication Strategy Create 221

Nonprofit Tech for Good

JANUARY 24, 2019

Whether they’ve been helped directly by your nonprofit, they have a family member affected by your mission, or they just have a true passion for what you’re doing, they have an affiliation with your cause for a reason. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Assign a point person.

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Program Fundraising Practice Campaign 279

Nonprofit Tech for Good

OCTOBER 25, 2019

The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Campaign Tactics.

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Facebook Fundraising Raise Campaign 223

Nonprofit Tech for Good

MAY 13, 2022

Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. Investigate how well your audiences perform. Are your conversion rates different for different audiences? You’d want to know that right? Leave the game of chance for another time.

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Donor Campaign Nonprofit Facebook 282

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Metrics 230

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. As you help more beneficiaries, you can increase your impact and get closer to your vision for a better tomorrow. That means your nonprofit faces a lot of competition in its quest to earn support.

Marketing 52

Marketing Guide Nonprofit Social Media 52

sgEngage

OCTOBER 15, 2024

.” This analysis not only highlights the current state of generosity but also offers a set of actionable recommendations aimed at empowering nonprofits, foundations, companies and policy makers to help promote and protect generosity. Utilizing social media platforms, community events, and other channels to feature these stories.

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Action Impact Report Social 103

Bloomerang

JANUARY 14, 2025

Mobile giving trends Best practices for raising more through mobile giving How mobile giving technology can help What is mobile giving? To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. How does mobile giving work?

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

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Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. Understanding and meeting state solicitation requirements will not only help ensure your compliance and allow you to avoid penalties; it will protect your reputation and win the trust of new supporters. 2020 has made it clear that online fundraising is here to stay. 2) Social Media .

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Fundraising Online Registration Nonprofit 328

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Give in-kind support to the organization in a way that actually helps. Then help implement these tools. 50 helps us feed one child for a week.”).

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Fundraising Donation Donor Social Media 336

Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience.

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Grant Profit Google Adwords 254