Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Our goal was to find some ways to directly reach more new audiences. A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. This year, we got creative with our partnerships.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Here is a case study of Red versus Green. Here’s the method. Define the problem from your stakeholder’s point of view.

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Test Impact Experiment Learning 117

Care2

OCTOBER 25, 2012

Vanity – The audience should be the heroes of our story not us as brands. Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical. What do you stand for that you can teach your audience and that will resonate with them.

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Story Fiji Green Authoring 67

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Edutopia , a project of the George Lucas Educational Foundation, is an online web site that creates and curates content that is distributed through mobile, social media, video, and offline channels. They also have a robust online community. The ultimate goal is to improve the quality of education.

Design 100

Design Marketing Metrics Measure 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. That happens when leaders model and encourage it.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 98

Measure Social Media Policy Content 98

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Establish Communication Channels for Engagement. How to Measure Success.

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Virtual Professional Fundraising Marketing 105

Nonprofit Tech for Good

DECEMBER 12, 2011

Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. You can schedule tweets and status updates in advance (ideal for nonprofits with international audiences), easily monitor trending topics, and get access to useful statistics about your brand and its buzz on the Social Web in real time.

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Social Media Media Social Organization 215

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. I keep notes on when I’ve tweeted a link, speaking dates, posting updates in my status about my fan page and all the multi-channel ways you need to promote your page.

Social Media 100

Social Media Strategy Media Social 100

The Verge

MAY 27, 2020

Matt Roberts, Spark AR product manager, says the company wants to give creators as much opportunity as possible to be creative with their effects and then let them find an audience, which is why it keeps innovating on new tools and formats for effects.

Music 79

Music Effective Meme Library 79

Neon CRM

JUNE 23, 2023

Americans who donate on GivingTuesday are slightly more common than Americans with green eyes , and that means there are millions of opportunities to reach new and existing supporters. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community. Join the conversation!

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Statistics Fundraising Social Media United States 98

Qgiv

AUGUST 13, 2024

To stand out in the fundraising world, you need to find engaging gala entertainment ideas to captivate your audience and motivate them to continue their relationship with your nonprofit. A gala event provides your organization a way to showcase the work you do to different audiences and can even attract media attention.

Ideas 111

Ideas Captivate Fun Fundraising 111

The Verge

NOVEMBER 30, 2021

She uses her iPhone and consumer software to make her videos, and I’ve got to say, she has one of the healthiest relationships with the social platforms of maybe any creator I’ve ever talked to: she thinks of them purely as marketing channels for the video courses she sells elsewhere. The social media channels are my main marketing.

Course 143

Course Social Media Video YouTube 143

NTEN

FEBRUARY 10, 2021

I’m the director of content, and I was responsible not only for overseeing the creation of new content but editing it, building it on our website, and promoting it through various social media channels and email marketing. Freed from our audience engagement work, I had the headspace to strategize and plan for the coming year.

Story 107

Story Digital Content Social Media 107

Tech Soup

MARCH 30, 2015

Using TechSoup products or educational resources to stay GREEN ? All three winning stories will also be published on the TechSoup.org blog, and will be promoted in our By The Cup and New Product Alert newsletters, as well as our Twitter and Facebook channels. Not sure which products from TechSoup qualify as "green tech"?

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Green Story Laptop Share 36

Tech Soup

MARCH 30, 2015

Using TechSoup products or educational resources to stay GREEN ? All three winning stories will also be published on the TechSoup.org blog, and will be promoted in our By The Cup and New Product Alert newsletters, as well as our Twitter and Facebook channels. Not sure which products from TechSoup qualify as "green tech"?

Green 36

Green Story Laptop Share 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2009

Skeptics in the audience tweeted about the limitations of tool-centric campaigns or wondered if, at the end of day, there was any on the ground social change. Photo by David Parmet (In the green room waiting to go on the stage, in between Pete Cashmore and Geoff Livingston) See more of David's conference photos here.

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Conference Reflection Social Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Audiences: We have defined and accepted audience segments based on user attributes, behaviors and analytics and tailor our offer to these audiences.

Participatory 78

Participatory Digital Facilitation Nonprofit 78

Pamela Grow

DECEMBER 14, 2023

Understand your audience. Note the strategies used in each example that may also appeal to your audience. Understand your audience. Audience research is key to any effective marketing campaign. This will reveal what your audience is passionate about and willing to devote their time and money to supporting.

Tips 59

Tips Storytelling Audience Websites 59

Connection Cafe

MARCH 19, 2014

It’s with this simple formula, known as the story arc, that storytellers across centuries have attracted, captivated, and motivated audiences. In doing so, they’re are able to connect audiences to their story’s characters, navigating them together from conflict to resolution – leaving everyone changed. The Story Arc.

Help 37

Help Green Learning Environment Storytelling 37

Tech Soup

JUNE 2, 2011

Care2 provides visitors to their site green-living advice and the opportunity to act on behalf of the causes they care most about. The site does have an internal system by which to do this but other methods used include deputizing members, allowing members to take collective action, and providing a customer service channel.

Community 66

Community Online Causes Social Network 66

TechCrunch

MARCH 3, 2023

2 Business model slide Market-size slide (“TAM”) Go-to-market slide (“Scalable process”) Marketing slide (“Massive channel opportunity) Product road map slide Thank you slide Pitch Deck Teardown: Gable’s $12M Series A deck Dear Sophie: What are my options for changing my status from an L-1 visa? 1 (“Employee view”) Product slide No.

Survey 93

Survey Slides Tech Open Source 93

Get Fully Funded

APRIL 25, 2022

We are in our fifth year of supporting students in Green County, and this year we will help more than 350 high school juniors and seniors achieve their college dreams. . Your social media channels : Look for ways to emphasize your message in every post. The original seven students we started with are now in the workforce. Don’t do it!

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Donation Fundraising Donor Teen 121

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. This should give you a reality check and avoid assuming that your audiences uses the same words as your staff or you.

Literacy 75

Literacy Skills San Francisco Search 75

Pamela Grow

JULY 24, 2024

Donor engagement at auctions looks different depending on your target audience’s demographics, preferences, and lifestyles. Develop a Multi-Channel Marketing Strategy As with any fundraiser, spreading the word about your auction early and often will maximize participation. Print communications.

Organization 52

Organization Impact Tips Nonprofit 52

The Modern Nonprofit

OCTOBER 15, 2024

While Giving Tuesday is a standout global event, there are numerous other giving days—both international and region-specific—that nonprofits can leverage to boost their fundraising efforts and engage diverse audiences. Use branded visuals, thematic language, and clear calls-to-action to resonate with your audience and reinforce your message.

Hosting 52

Hosting Impact Giving Nonprofit 52

NTEN

APRIL 5, 2011

In order to succeed as organizations – i.e. create and distribute the right programs, develop and market the right campaigns, and raise more money – we need to learn about these new "audiences", understand their values, and connect with them in authentic ways. Last year, I moderated a panel at Women in Green in Pasadena, CA.

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Demographics United States Baltimore California 87

NonProfit Hub

JANUARY 29, 2016

Ann Green , a nonprofit communications consultant and blogger, says that while the term is very broad in meaning, she sees it as sharing any sort of information for a specific purpose, such as connecting with an audience or thanking donors. If your message isn’t reaching your audience, you won’t ever see new or returning supporters.

Relationship 28

Relationship Communication Build Help 28

Get Fully Funded

MAY 9, 2022

It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Whether you use Little Green Light or Bloomerang , and whether it was $5 or $5,000, their name, giving history, and contact information get you started getting to know them.

Marketing 69

Marketing Nonprofit Guide Metrics 69

Nonprofits Source

AUGUST 26, 2017

Promotion strategies take a multi-channeled approach to distributing content, news, and offers. In theory, you want to be active on as many channels as resources allow. How it’s relevant – Whatever your offer is, make sure it’s relevant to the audience their site serves. And not just with your audience.

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Results Digital Strategy Chapter 82

The Verge

MARCH 19, 2021

In one illustration , he shows his favorite creator, Dream , with a green-and-black hoodie, black nail polish on his fingers, and messy black hair — something Ollie had to invent since no one has ever seen Dream’s face. Together, they get into hijinxes, stage lengthy feuds, and pal around for a combined audience of tens of millions of people.

YouTube 87

YouTube Artist Stream Boston 87

CauseVox

DECEMBER 8, 2023

Consider all income sources, including individual donations through various channels. Analyze past giving patterns, contribution frequency, and preferred donation channels. Green Knoll Rescue Squad’s crowdfunding campaign on CauseVox) 2. If you need more ideas, we’ve compiled a list of 200 fundraising ideas to pull from!)

Develop 80

Develop Nonprofit Donor Calendar 80

Have Fun - Do Good

AUGUST 21, 2008

Ask bloggers to review/write about your book You can find a list of the Top 100 Blogs on Technorati as a place to start, but all of their audiences may not be appropriate for your topic. YouTube channel. Set up a virtual book tour I first heard about virtual book tours through Kevin Smokler. and the BookVideos.tv

Online 40

Online Contest Blogger Blogher 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

NWF's Twitter presence has grown because while I want NWF to still serve as the roll-up account for all of the programs, I wanted to give a chance to some of the program managers to create friendships with Twitter users from their specific audience. set audience. link] wildlife_watch. is a great example of this. affected people.

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ROI Social Media Slides Media 77

Tech Soup

JULY 19, 2017

In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share. Using the dots, they will indicate if they would "Like" (blue), "Share" (yellow), or "Comment" (green) on the post. Content Creation. Engagement.

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Exercise Social Media Offline Content 55

Achieve

SEPTEMBER 18, 2024

Understand your audience. Further, what are some unique traits associated with that audience? Additionally, identify any communication preferences the audience has, including preferred communication channels, formats, and frequencies. Let’s get started! First, you’ll need to define who you want your story to appeal to.

Impact 52

Impact Data Metrics Storytelling 52

Care2

MAY 8, 2009

Your audience is already using major social networks like Facebook and Twitter so that is where you should have a solid presence. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. The concept of “build it and they will come” does not work.

Social Media 41

Social Media Studies Facebook Media 41