The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

Story 104

Story Guide Support Analysis 104

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. In this short guide, we’ll explore where texts fit into a holistic multichannel strategy and how they can boost engagement for nonprofits, higher education institutions, and businesses alike.

Marketing 80

Marketing Strategy Channel Rate 80

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. 2) Review Your Goals. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper. Hint: they should!)

Communication 293

Communication Fundraising Test Hints 293

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. This purpose should be the core of your mission statement.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Prompt action from your audience .

Storytelling 116

Storytelling Guide Structure Audience 116

Qgiv

APRIL 9, 2024

Learn how your organization can take full advantage of social media in this guide! Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

AccelEvents

JULY 6, 2021

What’s more, coordinating your event marketing strategy with your brand’s overall marketing goals can be challenging! The only difference is that each marketing stage might have a different lead capture goal, and instead of aligning the campaign to your brand goals, it will focus on the event goals. . the audience size .

Guide 95

Guide Virtual Registration Integration 95

Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

Channel 52

Channel Digital Marketing Phase 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. Wherever you’re coming from, here are 10 steps to help you make the most of the year-end giving season and reach your goals. Determine this year’s goals based on past efforts. Start planning early.

Guide 113

Guide Giving Nonprofit Metrics 113

Qgiv

APRIL 15, 2024

This committee can set goals, decide the types of gifts to accept, and develop a strategy for approaching potential legacy donors. Identify your target audience Every donor has the potential to become a legacy donor, but some may be more likely to decide on legacy giving than others. Learn more about legacy giving with this guide.

Guide 52

Guide Giving Gift Donor 52

.orgSource

FEBRUARY 12, 2024

Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Integration Trend 221

Qgiv

JANUARY 24, 2024

Your fundraising strategy is the roadmap for your nonprofit, and once you’ve invested the time to develop one, you’ll have an invaluable resource to guide your organization in your fundraising efforts. Each step builds on the one before, so this guide will walk you through the process from start to finish.

Practice 52

Practice Strategy Guide Fundraising 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals. A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more.

Marketing 52

Marketing Analysis Nonprofit Audience 52

.orgSource

APRIL 1, 2024

Align Strategy and Marketing Align strategic goals with marketing initiatives , and ensure that all teams understand their role and responsibility to deliver results.orgSource Vice President Marketing Communications, Jane Pearson, offers this advice: “The marketing department is not just an external brand ambassador.

Trend 221

Trend Influence Taxonomy Associations 221

Neon CRM

NOVEMBER 30, 2023

Define Goals and Objectives In storytelling for nonprofits, one of the most important questions you can ask is “why?” Create goals that are specific and measurable to ensure that the stories you tell are purposeful (“specific” and “measurable” just so happen to be the first two letters in the S.M.A.R.T. goals acronym).

Storytelling 52

Storytelling Guide Nonprofit Story 52

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities.

Digital 59

Digital Marketing Create Social Media 59

Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience.

WordPress 52

WordPress Content Strategy Create 52

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Allegiance Group

MAY 1, 2024

But fret not – this is where our guide comes in. Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year.

Campaign 52

Campaign Guide Fundraising Storytelling 52

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Then, cast a wider net by sending out your keyword with your written or video instructions to other donors who may also be interested in using this giving channel. Is text-to-give a safe fundraising avenue?

Mobile 59

Mobile Guide Giving Fundraising 59

AccelEvents

JUNE 23, 2020

This ultimate guide will break down: What a virtual trade show is. Be offered to a larger audience than an in-person trade show. Larger Audience. Without the need for travel, a virtual trade show can reach a wider, potentially global, audience. A larger target audience means greater ticket sales and attendance numbers.

Virtual 84

Virtual Guide Registration Sponsor 84

.orgSource

MAY 15, 2023

Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Team Integration 221

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success! .

Virtual 95

Virtual Marketing Guide Stream 95

Greater Giving

JANUARY 11, 2024

Enter Greater Giving’s guide on building a Strategic Fundraising Calendar —your key to unlocking a prosperous 2024. Planning for Impact Assessing Your Nonprofit’s Goals Before diving into the calendar, take stock of your organization’s overarching goals.

Calendar 52

Calendar Create Fundraising Offline 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofits Source

JUNE 22, 2017

Creating a digital plan does that by aligning strategies to support your marketing goals. By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Step 1: Define your goals. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Qgiv

APRIL 10, 2023

Text fundraising is a great tool for your organization to increase fundraising and expand your audience reach by allowing supporters to donate through a simple text message. When setting up your text fundraising campaign, your organization needs to establish your goals. Create your goals using the SMART method.

Guide 52

Guide Fundraising Platform Campaign 52

Get Fully Funded

MAY 9, 2022

It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Marketing goals: You must have marketing goals that are tied to your fundraising plan. Your SMART goals might look like these: Increase our donor list by 10%—from 950 to 1,045—by Dec.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Salsa’s guide to donate buttons.

Audience 82

Audience Tips Fundraising Social Media 82

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

sgEngage

MARCH 29, 2021

When it comes to Facebook Fundraising, we wrote the ultimate guide ! Whether that describes your organization or not, it’s helpful to start with a review of the basics to fundraising on this handy social media channel. Set their goal amount and hit “Create!”. How to Raise Your Relationships with Facebook Fundraising Supporters.

Facebook 98

Facebook Guide Fundraising North America 98

DipJar

NOVEMBER 15, 2022

In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Set goals and track progress over time. . To choose impact metrics, you first need to define your goals. Why Are Impact Metrics Important? How Do You Choose Impact Metrics for Your Nonprofit? Is it relevant? Is it useful?

Metrics 52

Metrics Impact Guide Literacy 52

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. An event campaign has one goal: to get your nonprofit’s current and prospective supporters to engage with your upcoming event.

email 52

email Guide Marketing Online 52