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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Current supporters are already committed to your cause and your organization, whether that be through the willingness to give financially, commit to recurring gifts, or offer another form of support.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Start by looking through your customer relationship management (CRM) system to identify current customers who may be interested in back-to-school campaigns.

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Donor Communications Breed Loyalty

The NonProfit Times

At its core, fundraising is about developing generous donor relationships. Such relationships build loyalty and trust in an organization’s partnership over time, thus fulfilling the donor’s passion and the mission of your cause. Make giving easy, they told the session audience. Generosity is not mutually exclusive.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

In the long term, nailing your fundraising asks can also help you build lasting relationships and encourage further engagement. For example, a younger audience may prefer to be contacted via text message. To get started, try answering the following questions: Who is my audience? Use a multi-channel fundraising approach.

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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Don’t worry, it doesn’t need to be complicated.

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4 Communications Strategy Tips for Donor Retention

sgEngage

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Your job is simply to maintain that relationship, and there are several ways to accomplish this, such as working to: . Segment your audience . Personalize all appeals .

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