Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 230

Practice Fundraising Guide Channel 230

Whole Whale

SEPTEMBER 12, 2024

This is a key time to generate activity on your site and across social channels. The goal is to increase awareness (duh) and to get more people to take action. Define your audience You could easily run a campaign that targets everyone on the planet, but what kind of return would that give you? Take the Course 4.

Awareness 52

Awareness Campaign Language Audience 52

Nonprofits Source

JULY 22, 2024

For nonprofits, recruiting Millennial and Generation Z members can lead to a lifetime of support and engagement from these passionate individuals. Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek.

Tips 52

Tips Nonprofit Social Media Demonstration 52

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Audience 82

Audience Tips Fundraising Social Media 82

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Digital Campaign Build 59

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. It’s no secret that growing membership is hard.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. Your people, who want to help fuel your mission, need, and deserve to be heard.

Tips 318

Tips Fundraising Management Cancer 318

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. When you tell Facebook to get clicks, it will find a lot of people who will click on every link they see. If you tell it to get conversions, it will find the people who will actually convert. .

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Test Facebook Charity Profit 332

Connection Cafe

DECEMBER 18, 2019

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors. NEXT GEN PERSONAS.

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Audience Generation Donation Donor 42

.orgSource

APRIL 29, 2024

Generative AI is not a gift that lends itself to neat packaging. What should every CEO know about generative AI? Current uses range from member intelligence and hyper-personalization, transcription, notetaking, reporting and analytics, creating images, generating ideas, forecasting, and other strategic activities.

Learning 221

Learning Brain Associations Childhood 221

Association Analytics

MARCH 1, 2023

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Finally, don’t be afraid to try something new.

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Associations Product Virtual Survey 320

Nonprofit Tech for Good

APRIL 2, 2023

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin. So what exactly is this website that’s causing such a stir?

Tools 357

Tools Fundraising Analytics Analysis 357

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Generating variations on hashtags and keyword searches. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. Drafting and testing. Optimizing reach.

Social Media 82

Social Media Images Video Media 82

Bloomerang

AUGUST 16, 2024

Through face-to-face conversations, direct mail pieces, and email, nonprofits who approach legacy giving as a long-term, multi-channel effort are getting more traction. In fact, most people tend to write a Will during a big life change such as marriage or having a child — life changes that often take place in people’s 30s and 40s.

email 81

email Marketing Giving Mail 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience. Conference. I also wanted them to share with the full room.

Interaction 82

Interaction Audience Poll Tools 82

M+R

JUNE 18, 2024

Third-party cookies are the core technology that allows media companies and advertisers to follow people around the internet. But we think nonprofits are better served by framing this as a (much-needed) update: we’re replacing third-party cookies with a more durable approach that’s better for the everyday people interacting with our ads.

Alternative 105

Alternative Google Audio Test 105

ASU Lodestar Center

DECEMBER 5, 2017

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Know Your Goals.

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Storytelling Audience Channel Story 45

Greater Giving

JULY 25, 2024

Identify your target audience, whether it’s current donors, potential supporters, or the general public. A well-chosen theme should align with your organization’s mission and resonate with your target audience. It’s what inspires people to give and become involved. Who are you trying to reach?

Classes 52

Classes Create Fundraising Train 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 224

Facebook Fundraising ROI Metrics 224

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) How many people will your organization provide ‘x’ resource with ‘y’ dollar amount? Use audience segments to appeal to your target audiences.

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Gift Consultant Audience email 207

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. Yes, those people are us). We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Abby : Nonprofits know they shouldn’t be asking EVERY time they post on social media, but a lot of people are looking for some inspiration for what to post when they’re not making appeals.

Social Media 138

Social Media Media Tips Social 138

M+R

JANUARY 24, 2022

It’s how we connect on the deeply personal, emotional, human level that inspires people to support the causes that change the world. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. The question here is: what is already top of mind for our audience?

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Rhode Island Effective Build Demographics 98

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. Create customer personas.

Map 52

Map Digital Business Marketing 52

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Though dollars donated is growing, less people are donating.

Channel 28

Channel Change Fundraising Mail 28

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. UK-based breast cancer awareness charities, have consistently used innovative marketing techniques to educate and empower people about the importance of early breast cancer detection.

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Examples Campaign Marketing Cancer 103

M+R

MAY 31, 2024

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this? M+R can help!

Search 45

Search Experiment Google Benchmark 45

sgEngage

MARCH 4, 2022

Since 2018, website donations have increased by 10%, beating out every other donation channel. . Social media and text donations saw the highest increase of usage in 2021 out of any other donation channel, showing that engagement from mobile devices should be a top priority. . Diverse donors are also giving more than ever before.

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Studies Experiment Giving Generation 91

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. And we were able to launch Facebook ads, a new channel for the Museum!

Giving 105

Giving Museum New York City San Francisco 105

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translations need to be culturally adapted and written in compliance with plain language best practices so they can be truly useful for your target audiences.

Content 61

Content Strategy Develop Language 61

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

AUGUST 22, 2024

It not only helps generate buzz and excitement but also provides a compelling reason for individuals to mark their calendars. Segmented appeals Targeting specific segments of your audience with personalized invitations can significantly boost engagement and improve your fundraising outcomes.

Template 52

Template Guide Fundraising Free 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

America 105

America Audience Channel Digital 105

Greater Giving

SEPTEMBER 9, 2021

The development team learned and grew a lot over the last year, and now they’ve done it again: their second virtual event, the 2021 Reflection Benefit, was a week-long festival of activities that inspired incredible generosity and reached new audiences everywhere. Nearly 600 people (300 households) watched their live stream.

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Virtual North America Stream Oregon 98

AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Top Marketing Tips for Your Next Hybrid Event.

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Marketing Registration Virtual Audience 94

sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

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Donor Social Media Websites Content 93

Qgiv

AUGUST 23, 2022

The best way to market any fundraiser is by using a multi-channel approach. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing.

Social Media 52

Social Media Mail Channel Registration 52