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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Shopify’s biggest selling points are that it is super mobile friendly and it easily plugs into the shop experience on Instagram and Facebook. Bring your storefront to Instagram and Facebook. You can promote your shop directly on Instagram and Facebook by creating a storefront, if your business account is eligible.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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