Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads.

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Test Facebook Charity Profit 330

Nonprofit Tech for Good

SEPTEMBER 19, 2024

For example, OpenAI’s ChatGPT and Google’s Gemini have revealed the secret sauce behind what’s working for successful nonprofit giving marketing campaigns. Multi-channel strategies were crucial for broad outreach, frequency and engagement. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

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Campaign Google Giving Nonprofit 217

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. Dedicated golf tournament websites make onboarding quick and easy—sponsors can browse available packages, see benefits for each sponsorship option, see examples of exposure, and purchase their package right on the site.

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Sponsor Tech ROI Social Media 283

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. For example, Heal the Bay : Create a custom Collection for your communities. You know your audience best.

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Facebook Los Angeles Online Effective 250

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are.

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Tips Fundraising Management Cancer 308

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Investigate how well your audiences perform. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Example: utm_source=facebook.

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Donor Track Facebook Campaign 265

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Product Virtual Survey 320

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 222

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Test 83

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. This advice is especially relevant for anyone looking to attract a younger audience. Industry events—Monitor the headline speakers and their audiences.

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign.

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Program Practice Fundraising Platform 279

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 217

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? What are some examples you’ve seen of successful nonprofit marketing campaigns?

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Examples Campaign Marketing Cancer 105

Nonprofit Tech for Good

NOVEMBER 1, 2021

When and how should I use different marketing channels? Our session is designed to deliver specific tactics, clear how-tos, and real-life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint.

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Nonprofit Tech for Good

DECEMBER 3, 2020

For example, the Community Food Bank of Arizona : 3) Invest in Facebook Ads. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. Then, target a global, open audience.

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Facebook Practice Avatar Nonprofit 364

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Audience Marketing Nonprofit Search 98

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. My goal with WorkerBee.TV

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Video Communication Create Strategy 221

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Facebook Raise Fundraising Audience 208

Association Analytics

JUNE 25, 2024

By segmenting based on member type and tenure you can tailor messages to specific audiences. Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals.

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Campaign Associations Channel Retention 169

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 120

Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience.

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Google Grant Profit Adwords 240

.orgSource

SEPTEMBER 10, 2024

These are a few examples of how to use technology to tap into the powerful emotional drivers that spark engagement across association communities. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage.

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Technology Collaboration Associations Interaction 251

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) For example, let’s say you send two emails on GivingTuesday and one raises twice as much as the other. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels.

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Life Digital Data Skills 221

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. Here are some examples of things to include.

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Practice Online Fundraising Track 221

Nonprofit Tech for Good

FEBRUARY 5, 2023

Additionally, you should employ a multi-channel marketing strategy to promote your event. Making a game out of encouraging participants to fundraise is a strategy that appeals to a wide audience and this can motivate your more competitive event participants. Get online and make sure your event is featured on your website.

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Donor Fundraising Template Game 307

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Be Informed.

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Fundraising Mail Law Donation 319

Nonprofit Tech for Good

APRIL 2, 2023

This information can then be given to your donors and used on your marketing channels. A great example of this is Keela’s integration with Donor Search which provides actionable information that will identify the best prospects for major giving, annual giving, and planned giving donors.

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Tools Fundraising Analytics Analysis 352

Bloomerang

MAY 26, 2021

For example: Do they all give to the same offer? For example: Do they share a passion for a specific cause, religious affiliation, or prefer local vs. international causes? This is the step where you determine which channel you will use to acquire donors. Be as thorough as you can. What attributes do those people have?

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Program Donor Tips Channel 122

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

M+R

DECEMBER 1, 2022

What is your audience saying? If you’re not on those platforms, take a look at where your primary audience(s) are already engaging. This includes keeping an eye on where your audiences are flocking to from Twitter, if they are in fact headed to lesser established platforms. Have a plan to migrate your Twitter audience.

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Twitter Spam Linkedin Platform 133

The NonProfit Times

NOVEMBER 21, 2024

By Amanda Wasson In the ever-evolving landscape of fundraising, it’s clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. Reporting: Measure overall donor health.

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.orgSource

DECEMBER 11, 2023

Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. CertLink is a perfect example of technology with a heart, or systems where the pulse is customer satisfaction. Marketing automation provides that opportunity.

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Tech Gartner Online Platform 221

Bloomerang

MAY 30, 2022

Here are a few examples of SMART goals you might set for your organization: We will plan and launch a monthly giving program by September 1. Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Prepare your marketing channels.

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Guide Fundraising Social Media Channel 131

Neon CRM

NOVEMBER 16, 2023

Here’s an example. Think about what would best speak to your audience. These are adjectives and verbs that describe your nonprofit’s work and its impact, align with your nonprofit’s brand, and best speak to your audience. Take, for example, “we do.” 10 Awesome Nonprofit Mission Statement Examples 1.

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Examples Language Iowa Nonprofit 95

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.

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Audience Marketing Student Social Media 52

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

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Channel Build Mail Structure 52