Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. For example, you can use social media at different stages of your fundraising journey.

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Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top. The majority of U.S.

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Guide Social Media Audience United States 360

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Audience Donor 323

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Types and examples of nonprofit emails Best practices for nonprofit email marketing What are the best email marketing platforms for nonprofits? But what makes this communication channel so effective?

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email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Donation platforms are continuing to integrate more seamlessly with these channels.

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Mobile Trend Social Media Donation 322

Nonprofit Tech for Good

SEPTEMBER 19, 2024

For example, OpenAI’s ChatGPT and Google’s Gemini have revealed the secret sauce behind what’s working for successful nonprofit giving marketing campaigns. Multi-channel strategies were crucial for broad outreach, frequency and engagement. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

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Campaign Giving Nonprofit Google 264

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. For example, Heal the Bay : Create a custom Collection for your communities. You know your audience best.

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Facebook Online Effective Nonprofit 313

Nonprofit Tech for Good

NOVEMBER 1, 2021

When and how should I use different marketing channels? Our session is designed to deliver specific tactics, clear how-tos, and real-life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint.

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Marketing Free Work Social Media 248

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Investigate how well your audiences perform. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Example: utm_source=facebook.

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Donor Campaign Nonprofit Facebook 325

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. Why is their support needed now? A : Not if you clarify it.

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Problem Fundraising Mail Gift 117

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Database 111

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are.

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Fundraising Tips Management Nonprofit 358

The NonProfit Times

DECEMBER 10, 2024

By Amanda Wasson In the ever-evolving landscape of fundraising, its clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. Budgeting: Prioritize audience needs.

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Fundraising Channel Audience Donor 59

CauseVox

DECEMBER 2, 2024

As you reflect, identify the elements that resonated most deeply with your audience. Maybe you noticed a large segment of your audience hasn’t given yet, you want to hit a specific fundraising target, or are hoping to engage more first-time donors. To keep their attention, you’ll need to meet them across multiple channels.

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Campaign Fundraising Social Media Donor 97

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. #GivingTuesday is the biggest generosity movement in history.

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Storytelling Tips Social Media Nonprofit 271

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Metrics 263

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels. 7) Tell your story.

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Social Media Calendar Content Media 279

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Interview 95

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. Dedicated golf tournament websites make onboarding quick and easy—sponsors can browse available packages, see benefits for each sponsorship option, see examples of exposure, and purchase their package right on the site.

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Sponsor Tech Social Media ROI 291

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? What are some examples you’ve seen of successful nonprofit marketing campaigns?

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Examples Campaign Marketing Nonprofit 113

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Facebook Fundraising Raise Campaign 246

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads.

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Charity Facebook Test Profit 332

sgEngage

DECEMBER 19, 2024

in 2023a sign that more donors are comfortable (and even enthusiastic) about giving through digital channels. Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. A user-friendly donation form helps too.

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Websites Design Collaboration Nonprofit 98

Association TV

NOVEMBER 30, 2021

You have a dedicated audience who look to you for content. But you can also pay a popular woodworking YouTube channel or magazine to publish your content, putting your association and members in front of a whole new category of potential recruits. You can find them in an article here if that kind of stuff floats your boat.

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Sponsor Content Audience Associations 276

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Use the answers to those key questions to define goals by audience segment. Where do you see consistent growth?

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Public Media Channel Mail 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. This advice is especially relevant for anyone looking to attract a younger audience. Industry events—Monitor the headline speakers and their audiences.

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Leadership YouTube Audience Professional 221

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Survey Data Product 320

Fast Company Tech

APRIL 1, 2025

Designed with a broader audience in mind, inZOI stands out through subtle cultural details. For example, players digital humans are prompted to remove their shoes upon entering a home, and the games cities draw inspiration from Seoul and Santa Monica.

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Life Challenge Chart Culture 86

Candid

FEBRUARY 4, 2025

For example, cultural relevancea nonprofits ability to align with timely social issues and reflect the values of its audienceplayed a much bigger role in motivating younger people to give. About a third of millennials and a quarter of Gen X also share fundraisers or causes on their social channels at least once a week.

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Generation Share Social Nonprofit 95

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign.

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Fundraising Program Practice Campaign 279

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. Check out our services page!

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Marketing Guide Nonprofit Social Media 52

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. My goal with WorkerBee.TV

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Video Communication Strategy Create 221

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. Consider all the ways that museums engage online.

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Museum Culture Audience Digital 93

Bloomerang

APRIL 10, 2025

As you read through this guide, note the ideas you think will work best for your unique target audience. An optimal volunteer recruitment plan should include the following components: A well-defined target audience. Develop your volunteer recruitment plan with a specific audience in mind. Marketing channels.

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Volunteer Ideas Skills Social Media 59

Nonprofit Tech for Good

DECEMBER 3, 2020

For example, the Community Food Bank of Arizona : 3) Invest in Facebook Ads. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. Then, target a global, open audience.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. Here are some examples of things to include.

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Fundraising Online Practice Nonprofit 276