Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos . compelling infographics.

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Donor Donation Stats Campaign 302

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Fundraising Practice Guide Campaign 238

Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

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Sponsor Digital Nonprofit Channel 295

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? As you reflect, identify the elements that resonated most deeply with your audience. For email, plan a series that builds momentum.

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Campaign Fundraising Social Media Gift 84

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Audience Donor 296

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

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Campaign Giving Nonprofit Google 239

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns. They’ll earn impressions before, during, and after the tournament.

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Sponsor Tech Social Media ROI 289

Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Nonprofit Tech for Good

FEBRUARY 12, 2021

Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. The format and tone of your content should be specific to the channel. To start, think about what you would use each channel for in your personal life.

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Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

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Marketing Tech Sponsor Registration 201

Bloomerang

AUGUST 16, 2024

Email provides nonprofits with abundant opportunities to get legacy giving messaging in front of donors. Here’s how your nonprofit can integrate legacy giving into your email program. If your nonprofit is ready to up your legacy giving game, here are four steps to get started integrating legacy giving into your email program.

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to? Volunteers?

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Newsletter email Create Nonprofit 124

Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. For example, Heal the Bay : Create a custom Collection for your communities.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Learn from it – was an email particularly effective? Example: utm_medium=cpc, utm_medium=email.

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Donor Campaign Track Nonprofit 286

Nonprofit Tech for Good

NOVEMBER 1, 2021

This webinar will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? What to do if you don’t have a big email list or social media following. How to leverage your event partners, sponsors, and supports to reach a wider audience.

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Nonprofit Tech for Good

MARCH 21, 2019

The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. For instance, don’t stop sending emails about your mission or an upcoming event. You can still use this channel to do all of your usual promoting. Making a donation.

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Fundraising Social Practice Online 270

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Audience 97

Bloomerang

JANUARY 14, 2025

Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. Mobile email Since most nonprofits already have email newsletters , adding a mobile fundraising component to your email strategy is not a stretch. Text-to-give and mobile giving are like poodles and dogs.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. Launch the sweepstakes with a bang.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Research shows that 32% of donors are most inspired to give by social media marketing, followed by email (30%), nonprofits’ websites (17%), and printed materials (15%).

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Donor Analytics 360

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

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Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. But if you use online methods such as email or a website “donate now” button to fundraise, in what states are you soliciting? . Most nonprofits work hard to connect with donors through multiple channels, including social media. 2) Social Media . 3) Giving Days.

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Fundraising Online Registration Nonprofit 328

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign.

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Program Fundraising Practice Campaign 279

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. You’ll have to ask them to visit your page to donate either in your Facebook posts, on your website, or in email.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Offer to help write (or edit) fundraising emails or letters.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Communication Platform Nonprofit Social Media 122

Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. In the same way, you shouldn’t expect a member renewal to be a one email and done transaction. By segmenting based on member type and tenure you can tailor messages to specific audiences.

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Campaign Associations Communication Channel 169

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. My goal with WorkerBee.TV

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Video Communication Strategy Create 221

Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Theyre valuable tools for evaluating your organizations email campaigns! Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. Get the Nonprofit Email Report 1. Why Is Email List Size Important?

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Benchmark email Nonprofit Rate 80

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. You may even repurpose these impact blocks in your email appeals and on social media leading up to Giving Tuesday to communicate the meaningful value of your campaign. Keep it to nine words or less.

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Giving Question Nonprofit Campaign 271

Get Fully Funded

DECEMBER 9, 2024

As a fundraising or marketing professional, you likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. A CTA is a short statement that urges audience members to take a certain action. Make the intended next action crystal-clear to your audience so they follow through.

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