Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns. They’ll earn impressions before, during, and after the tournament.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. The format and tone of your content should be specific to the channel. To start, think about what you would use each channel for in your personal life.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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Public Service Script Oregon 311

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

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Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

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Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to? Volunteers?

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Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. For example, Heal the Bay : Create a custom Collection for your communities.

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Nonprofit Tech for Good

MARCH 21, 2019

The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. For instance, don’t stop sending emails about your mission or an upcoming event. You can still use this channel to do all of your usual promoting. Making a donation.

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Practice Online Fundraising Social 257

Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Learn from it – was an email particularly effective? Example: utm_medium=cpc, utm_medium=email.

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Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. But if you use online methods such as email or a website “donate now” button to fundraise, in what states are you soliciting? . Most nonprofits work hard to connect with donors through multiple channels, including social media. 2) Social Media . 3) Giving Days.

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Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign.

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Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Analytics Analysis 353

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. You’ll have to ask them to visit your page to donate either in your Facebook posts, on your website, or in email.

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EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

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EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Here’s what three of our expert partners said!

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Gift Consultant Audience email 207

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Nonprofit Tech for Good

NOVEMBER 1, 2021

This webinar will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? What to do if you don’t have a big email list or social media following. How to leverage your event partners, sponsors, and supports to reach a wider audience.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Facebook Raise Fundraising Audience 210

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. My goal with WorkerBee.TV

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Video Communication Create Strategy 221

Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. In the same way, you shouldn’t expect a member renewal to be a one email and done transaction. By segmenting based on member type and tenure you can tailor messages to specific audiences.

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Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. Launch the sweepstakes with a bang.

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Practice Online Fundraising Track 225

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Offer to help write (or edit) fundraising emails or letters.

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Fundraising Mail Law Donation 321

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 119

Bloomerang

AUGUST 16, 2024

Email provides nonprofits with abundant opportunities to get legacy giving messaging in front of donors. Here’s how your nonprofit can integrate legacy giving into your email program. If your nonprofit is ready to up your legacy giving game, here are four steps to get started integrating legacy giving into your email program.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

Additionally, you should employ a multi-channel marketing strategy to promote your event. To help them fundraise you can share sample email copy , social media posts, and other copy or images they can re-purpose to make their own fundraising asks. Get online and make sure your event is featured on your website.

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Nonprofit Tech for Good

DECEMBER 9, 2022

Healthy nonprofits diversify revenue by tapping a variety of resource streams and funding channels. Email Marketing and Customized Giving. 5) Personalized Email Marketing with Customized Giving. Personalized emails strengthen supporter experiences by sending the right content to the right individuals at the right time.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. You may even repurpose these impact blocks in your email appeals and on social media leading up to Giving Tuesday to communicate the meaningful value of your campaign. Keep it to nine words or less.

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Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Easily promote your event to a wide audience.

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EveryAction

MARCH 22, 2023

Try these simple tactics to focus on retaining support and increasing engagement of year-end donors throughout the year: Take advantage of email automation and schedule an email to thank donors and let them know about other ways they can stay involved. Send a thoughtful thank you email after year-end.

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.orgSource

SEPTEMBER 10, 2024

These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. Email marketing platforms, social media channels, and mobile apps deliver timely and relevant information. Technology provides numerous opportunities for a nutritious diet.

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Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Registration 169

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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