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How To Build a Framework for Omni-Channel Success

Allegiance Group

Social media, emails, texts, digital ads, videos, and even printed mailers offer opportunities to connect in more personal and customized ways. Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. It focuses on who you’re talking to, not the channels.

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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with.

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Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? 82% prefer live video over traditional social posts. . When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Are you ready to innovate? .

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. Social media.

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