Nonprofit Tech for Good

MAY 8, 2020

Storytelling is core to how we as human beings communicate. Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Storytelling Framework.

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Storytelling Digital Channel Profile 291

Nonprofit Tech for Good

FEBRUARY 2, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. Now more than ever before, our world is online.

Sponsor 281

Sponsor Digital Channel Nonprofit 281

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Your channel is the vessel in which you choose to share your content. Different types of messages are received and presented differently via different channels. Which channels should you use? Social media.

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Platform Communication Indianapolis Channel 120

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% between 2022 and 2023.

Audience 111

Audience Effective Tips Newsletter 111

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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Audience Donor Demographics Maryland 94

Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. But DO open up a whole new communication channel with bulk emails. 1) Facebook Fundraising. 2)Apple Pay.

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Integration Alexa Paypal Virtual 359

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Have a Robust Communications Plan. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

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Tips Fundraising Management Cancer 316

sgEngage

MARCH 22, 2022

Segment your audience . Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 104

The NonProfit Times

AUGUST 1, 2024

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Make giving easy, they told the session audience. Generosity is not mutually exclusive.

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Communication Donor Retention Maryland 98

Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Public Service Script Oregon 317

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. For example, Heal the Bay : Create a custom Collection for your communities. You know your audience best.

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Facebook Los Angeles Online Effective 258

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This communication helps build a strong sponsor relationship. Sponsors benefit from the ability to easily share their support for the tournament—and your cause—with their own audiences.

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Sponsor Tech ROI Social Media 287

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 222

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 228

Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Organizational website.

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Tech Marketing Sponsor Registration 194

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. How clearly are you communicating these benefits to members? Other options to consider are social and community listening. Read more about their story. What Can You Be the Best At?

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Associations Product Virtual Survey 320

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

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Facebook Raise Fundraising Audience 215

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Design Exercise Test 86

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Tools Fundraising Analytics Analysis 356

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. .

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Digital Communication Tips Virtual 105

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

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YouTube Industry Leadership Podcast 221

Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. That makes it even more essential to make sure your communication strategies throughout the year are of value, keeping members engaged and informed. 4 Member Renewal – Invoicing members and collecting dues.

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Campaign Associations Channel Retention 169

Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. As you take advantage of new opportunities to use online fundraising to grow and engage your donor community, make sure that you know what you need to know to be compliant. . Most nonprofits work hard to connect with donors through multiple channels, including social media.

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Online Registration Fundraising Law 328

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Improve communication and collaboration through more productive interactions. These are several areas where you can promote growth and engagement.

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Life Digital Data Skills 221

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign.

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Program Practice Fundraising Platform 279

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

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Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

JANUARY 17, 2020

It also allows you to reach broader audiences. As you take advantage of new opportunities to use online fundraising to grow and engage your donor community, make sure that you know what you need to know to be compliant. It’s 2020, a new decade has arrived and online fundraising is here to stay. Social Media.

Online 281

Online Fundraising Registration Law 281

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. And since the website serves as the homepage for the tournament, you can use it to quickly and easily communicate any changes or updates.

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Practice Fundraising Registration Virtual 317

.orgSource

FEBRUARY 12, 2024

Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Communicators are often on the front lines of coming trends and can spot challenges in the making. When strategy doesn’t filter through departments, communications lose that impact.

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Collaboration Marketing Integration Trend 221

Bloomerang

JULY 2, 2021

We are here to talk about “The 3 V’s of Virtual Communication.” Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. And it’s really how to communicate your cause in 2021. And ask anything about communication, what you’re focusing on.

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Virtual Communication Video Newsletter 117

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors. “Guessing about member preferences is not an option.

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Game Experiment Marketing Gartner 44

sgEngage

DECEMBER 5, 2022

Only 10% of philanthropic foundations have a website to communicate their work. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work. Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked.

Communication 94

Communication Oregon Grant Portland 94

EveryAction

MARCH 22, 2023

Ask about their reason for giving and their communication preferences. Communicate your results: Letting year-end donors know the impact of their gift is a great way to keep them engaged, so share impact stories, infographics, and results. Connect online: Invite your donors to follow your nonprofit’s social channels.

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Relationship Support Charlotte Retention 216

Nonprofit Tech for Good

FEBRUARY 1, 2021

What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition. Easily promote your event to a wide audience. Keep participants informed of changes or updates.

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Websites Benefit Sponsor Fundraising 222

Cloud 4 Good

AUGUST 4, 2022

Creating a Central Communications Platform. Our goal was to improve communication across campus with our various constituencies, leveraging Salesforce CRM and Marketing Cloud to study and improve the relationship they have with the university,” said Mead. We’re trying to be smarter about how we communicate.” .

Massachusetts 90

Massachusetts University Communication Marketing 90