Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

Guidelines 52

Guidelines Track Practice Channel 52

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. As this first impression can be hard to change, it’s worth taking your time to think about what you want to convey. This will give you the best chance of getting your posts in front of your target audience. on LinkedIn.

Social Media 336

Social Media Associations Media Social 336

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Be open to making changes to your branding as needed.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. 5) Accessibility Accessibility must always be considered in fundraising. Define your metrics of success.

Practice 230

Practice Fundraising Guide Channel 230

Forum One

AUGUST 24, 2022

Changing the narrative is a significant piece in constructing and promoting narratives that challenge existing narratives and the stories to drive change for issue-based organizations, such as social justice organizations, like Color for Change, or non-profit organizations. Putting narrative change into action for impact.

Change 46

Change Strategy Attitude Policy 46

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. And it’s still hard to carve out time for tracking.

Measure 100

Measure Track Model Seattle 100

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

Social Media 96

Social Media Data Strategy Media 96

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 82

Storytelling Digital Integration Blended 82

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. They make it easy to collect and track attendee data. Find out whether your audience prefers to gather in person or engage in the comfort of their own homes.

Work 98

Work Poll Virtual Audience 98

Nonprofit Tech for Good

JULY 20, 2022

With the third iteration of the internet already on its way (hello cryptocurrencies and augmented reality), Web3 will continue to usher in new technologies, forever changing the way people interact. Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Why Should Nonprofits Care About Web3? What is the Metaverse?

Attention 317

Attention Avatar Virtual Internet 317

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. These types of changes can help you nail down an excellent fundraising strategy moving forward. This Year Vs. Last Year.

Goal 310

Goal Fundraising Pledge ROI 310

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. Smaller Retargeting Audiences.

Facebook 98

Facebook Aggregator Conversation Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement.

Metrics 98

Metrics Ratio ROI Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

They crowdsourced questions that we discussed and then we opened it up for audience q/a. “If you can’t define what you’re doing & how you’re making change how can you raise money?” “Is measuring data about proving it or improving it? Advice for Nonprofits To Get Started with Measurement.

Seattle 99

Seattle Measure Data Hosting 99

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. It’s an easy way to set measurable goals and to align your objectives with your daily posting. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 273

Calendar Social Media Content Media 273

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2014

I’m giving away a free registration to NTEN’s Leading Social Change Summit. NTEN is hosting the “ Leading Change Summit ” in San Francisco from September 3-6th. (Early bird registration ends on July 31 and scholarship information is here. I’ll pick a winner by July 3oth.

Registration 130

Registration Leadership Impact Change 130

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Attracts new supporters and partners with information about how they can help change the world. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

Gyrus

MARCH 20, 2024

Training ROI measures the financial return that your organization gains from investing in employee training. When you can show that training leads to measurable improvements in performance, it becomes easier to secure buy-in from leadership. Over time, these changes can lead to significant improvements in performance and productivity.

ROI 52

ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Training ROI measures the financial return that your organization gains from investing in employee training. When you can show that training leads to measurable improvements in performance, it becomes easier to secure buy-in from leadership. Over time, these changes can lead to significant improvements in performance and productivity.

ROI 52

ROI Train Training Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. I know from my past data that my audience also loves practical cheat sheets too.

Audience 109

Audience Social Media Content Media 109

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

Online 52

Online Associations Metrics ROI 52

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

APRIL 17, 2024

Is your organization feeling the changes in our economy, society, and communities? Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits.

Data 106

Data Metrics Measure Goal 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. netnon I want one thing for this audience. How do we turn data into Insights?

Measure 98

Measure Data Facilitation Teen 98

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 98

Measure Policy Social Media Green 98

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. How closely should they track those changes? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement.

Impact 119

Impact Management Organization Evaluation 119

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily. Who Bloomerang is great for: Organizations who love dashboards.

Relationship 240

Relationship Software Management Pledge 240

Bloomerang

JUNE 3, 2024

As donor behavior continues to change, nonprofits of all sizes must increasingly rely on the generosity of many instead of the consistent support from a few. The fundraising landscape changes quickly, so staying informed and being open to new methods and approaches will help secure success. Create a timeline. Monitor engagement.

Arts 75

Arts Culture Fundraising Nonprofit 75

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

Forum One

OCTOBER 7, 2021

Defining and measuring impact is a tough nut to crack. In our recent webinar, “Measuring Impact: A Recipe for Mission-driven Work” , we shared how we approach impact, challenges we are looking to overcome, and a framework for building an impact measurement foundation to help you overcome the challenge of defining impact.

Challenge 60

Challenge Impact Measure Review 60

Association Analytics

JANUARY 8, 2024

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. While these changes may feel overwhelming, there are easy things you can do with your current staff and set of resources that will help position your association to thrive in 2024.

Impact 169

Impact Strategy Associations Data 169

Forum One

JUNE 22, 2021

Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Let’s break down how measurement planning and an agile approach to managing and assessing your content allows you to optimize and track the effectiveness of your content strategy.

Content 47

Content Effective Strategy Measure 47