M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Questions to ask when developing a narrative change strategy. Putting narrative change into action for impact.

Change 46

Change Strategy Attitude Policy 46

Nonprofits Source

JULY 22, 2024

Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek. Send texts to your younger audience letting them know how they can support your nonprofit. Then, show how contributions create meaningful change.

Tips 52

Tips Nonprofit Social Media Demonstration 52

.orgSource

FEBRUARY 12, 2024

What has changed over time? What is changing in our industry? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Adjust to changing circumstances. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.”

Collaboration 221

Collaboration Marketing Integration Trend 221

Media Cause

OCTOBER 7, 2021

For example, following breaking news that Texas was implementing an abortion ban, the Center for Reproductive Rights urged their social media audience to contact Congress to support the Women’s Health Protection Act to protect abortion nationwide. Tag the campaign target—and influencers, journalists, and partner orgs. Be persistent.

Social Media 102

Social Media Advocacy Campaign Create 102

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

.orgSource

MAY 15, 2023

What has changed over time? What is changing in our industry? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Adjust to changing circumstances. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.”

Collaboration 221

Collaboration Marketing Team Integration 221

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience. Select Your Online Channels. Know Your Goals.

Storytelling 45

Storytelling Audience Channel Story 45

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

Online 52

Online Associations Metrics ROI 52

Get Fully Funded

NOVEMBER 6, 2023

Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Create a few detailed personas for each segment of your target audience, complete with details like name, occupation, gender, age, and income. Get nonprofit influencers on board.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Create a few detailed personas for each segment of your target audience, complete with details like name, occupation, gender, age, and income. Get nonprofit influencers on board.

Marketing 52

Marketing Strategy Influence Social Media 52

NonProfit Hub

JULY 27, 2024

For example, if your nonprofit works hard to reduce the effects of climate change, it’s probably not a good idea to approach a company that was mentioned in the newspaper last week because of its harmful environmental practices. To put your partnership appeal in front of the right audience, consider using: Mobile communications.

Tips 51

Tips Nonprofit Companies Channel 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Transmedia – Making Change Across Mediums by Danny Alpert, Executive Director, Kindling Group and Executive Producer, See3 Communications. I became a documentary filmmaker to tell meaningful stories that explore social issues and inspire change. ” Enjoy. Today, it’s a whole new ballgame.

Change 106

Change New Zealand Homeless Australia 106

sgEngage

MARCH 4, 2022

Personal connections are most likely to influence donations. . Since 2018, website donations have increased by 10%, beating out every other donation channel. . Moral of the story: making small changes in your donor’s giving experience can make a BIG impact on your fundraising results. Convenience is crucial. .

Studies 91

Studies Experiment Giving Generation 91

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Deep understanding of your audience. Take the time to research your audience before launching your campaigns.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Saleforce Nonprofit

APRIL 21, 2021

Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . The potential here goes beyond the average marketing or communication channel.

Community 106

Community Build Texas Audio 106

Care2

JANUARY 28, 2013

No matter how big or small our organizations are, we all want to be influential and create social change in this world. Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels.

Channel 70

Channel Tips Advice Photo 70

The Modern Nonprofit

DECEMBER 4, 2023

Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations. Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising.

Support 103

Support Fundraising Awareness Data 103

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. If your nonprofit’s executive director or CEO a thought leader? But, don’t let that scare you away, there are ways to manage it.

Social Media 136

Social Media Leadership Media Social 136

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. Nonprofit leaders need to use social media to drive conversations online and offline, influence others, and shape perceptions. Demonstrate impact.

Social Media 50

Social Media Channel Job Media 50

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Tech Soup

JUNE 30, 2011

Playing games has pushed into the primetime market, and with that statement, Chris Swain , CEO and Founder of Talkie, displayed a slide that showed weekly audience numbers for the wildly popular social game, FarmVille, towering above primetime television shows such as Dancing with the Stars , NBC Sunday Night Football and CSI.

Game 61

Game Channel Change Japan 61

Forum One

NOVEMBER 10, 2021

Private, public, and nonprofit organizations are seeing that the more they invest time and resources into their communications, the more likely they are to create impact and inspire real behavioral change. . Audiences are increasingly more savvy and sophisticated. Behavioral science principles include: Addressing audience needs.

Communication 56

Communication Strategy Audience Press 56

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

Story 68

Story Data Storytelling Lesson 68

M+R

MAY 31, 2024

Read time: 6 minutes Here we go: another big change in the advertising landscape! This is just the beginning of a potentially seismic shift in the way that AI influences the web – and in particular, the fundamental deal wherein advertising subsidizes the free and open internet that we’ve all come to love. What is this? M+R can help!

Search 45

Search Experiment Google Benchmark 45

Connection Cafe

DECEMBER 18, 2019

At ONE HUNDRED , (a multi-disciplinary agency that connects the nonprofit sector with leading experts in brand reputation, marketing and fundraising from across Omnicom) we regularly witness purpose-driven companies and organizations changing how they operate to meet the demands of this generation’s global citizens. NEXT GEN PERSONAS.

Audience 42

Audience Generation Donation Donor 42

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. The objective will help determine what type of ads you will want to run which influences which platforms you use. Who is your target audience(s)? Of course your audience is a huge factor of where you place your ads.

Practice 59

Practice Audio Nonprofit Search 59

Connection Cafe

DECEMBER 11, 2017

We often hear about the doing good movement in the context of millennials , and oftentimes Gen Z’ers, two generations that have demonstrated substantial shifts in attitude surrounding the belief in their own power to create positive change in the world. Ensure Your Creative is Audience & Platform Appropriate.

Change 43

Change Donor Create Attitude 43

NonProfit Hub

JULY 3, 2020

When you have the power to influence the decision-makers in your community, you can encourage them to enact legislation or make resolutions that will positively reinforce your cause. . Your city and local officials have the most direct influence on your organization. Furthering your mission. There’s no doubt about that.

Advocacy 90

Advocacy Strategy Fundraising Influence 90

Saleforce Nonprofit

APRIL 19, 2021

They’re flexible enough to pursue multiple paths to impact, which is critical given how quickly the world changes today. Every audience expects personalization and will be more loyal and supportive to organizations that deliver it. Do you know which levers to pull to influence fundraising outcomes?

Digital 116

Digital Question Mentoring Michigan 116

NTEN

FEBRUARY 14, 2012

All good stories engage audiences, influence their behavior, and inspire them to share the emotion felt from the story. It’s used to start movements and create social change. From the beginning of humanity, stories have been how we make sense of the world, share wisdom, and explain our existence.

Storytelling 68

Storytelling Channel Online Influence 68

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . The Changing Role of the Event Marketer. But in early 2020, everything changed. .

Guide 93

Guide Virtual Registration Platform 93

Forum One

AUGUST 16, 2023

Data that helps you make a decision, refine your strategy, or optimize a channel. This might seem like the last thing you have time for; however, it is critical because how it is received strongly influences future decisions around budgeting, staffing and other resourcing going into next year.

Story 60

Story Report Data Blended 60

Nonprofits Source

JULY 9, 2024

By amping up the excitement around these baskets online, you’ll have your audience eager to place their bids and take home a piece of the story. Reach out to the folks running your sponsors’ social accounts and advocate for cross-promotion to reach a wider audience. After all, who doesn’t crave a change of scenery?

Marketing 52

Marketing Artist Help Celebrate 52