The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

.orgSource

SEPTEMBER 10, 2024

To thrive in the midst of change, you must have the courage to see uncertainty as the fastest route to opportunity. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. This outlook is more than a strategy—it’s a necessity.

Technology 221

Technology Collaboration Associations Interaction 221

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? How to use email marketing efficiently.

Channel 52

Channel Marketing Donation Giving 52

Saleforce Nonprofit

APRIL 6, 2022

Fundraising teams at the eye of the pandemic storm have experienced an eye-watering pace of change the past two years. Through CRM platforms , data provided a means to channel donor generosity, drive journeys, and manage the influx of donations to empower scale and growth of nonprofit income. Future-Proofing People & Teams.

Change 75

Change Marketing Fundraising Stream 75

fusionSpan

SEPTEMBER 26, 2024

Associations and nonprofits constantly face the challenge of staying connected with their audiences while managing their limited resources. With adoption, you can ensure a consistent and personalized experience for your niche audience and reduce manual oversight. So, how do you stay ahead of the curve? Think about it.

Registration 52

Registration Sponsor Rate Associations 52

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Digital Campaign Build 59

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 284

Communication Fundraising Hints Test 284

Nonprofit Tech for Good

FEBRUARY 12, 2021

RoundUp App automatically rounds users’ credit or debit card transactions up to the nearest dollar and donates the “change” to your nonprofit. One of the biggest selling points of RoundUp App for donors is the fact that they’re only being asked to donate their spare change. How does RoundUp App work?

Effective 291

Effective Fundraising Nonprofit Channel 291

Whole Whale

SEPTEMBER 12, 2024

This is a key time to generate activity on your site and across social channels. This is the exact time when you want to surround your target audience with your name and mission, get them involved, and give their friends FOMO (which gets those people involved too). Use every angle Surround your audience.

Awareness 52

Awareness Campaign Language Audience 52

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Here’s what three of our expert partners said!

Gift 207

Gift Consultant Audience email 207

M+R

JUNE 22, 2023

Super useful email applications. The first option is the simplest: use Scout Quest to help you identify your highest quality email addresses so you can really target ads. For instance, Oxfam America saw a 180% lift in monthly revenue by rolling out mid-level strategies from email across ads as well. A lovely interface.

Los Angeles 105

Los Angeles Google Audience Yahoo 105

Nonprofit Tech for Good

NOVEMBER 11, 2022

By creating an informative message that appeals to the general public, you can promote your mission and incite change. You also need to talk to everyone, not a specific audience. PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. About the Sponsor.

Public 318

Public Service Script Oregon 318

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. Consider your audience. Who is my target audience?

email 52

email Guide Newsletter Social Media 52

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. In 2010, giving online meant donating money through a website or email.

Channel 28

Channel Change Fundraising Mail 28

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Or are many of them subscribed to your email newsletter? Choose your digital marketing channels. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

M+R

JUNE 18, 2024

Do this now: start passing back hashed first-party data (such as email address) to your ads partners (such as Google and your DSPs). Google and many advertising platforms propose that we replace this identifier (cookies) with alternatives based on first-party data (like email, name, or phone number). It’s a complicated question.

Alternative 105

Alternative Google Audio Test 105

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Multi-channel components. Calls to action.

email 150

email Test Conference Benchmark 150

sgEngage

MARCH 22, 2022

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. In fact, studies show that donors are more likely to read a direct mail appeal than an email appeal. Personalize all appeals . Focus on impact storytelling .

Retention 106

Retention Communication Donor Strategy 106

M+R

JANUARY 11, 2022

This includes all online revenue — ads, email, sms, etc. Some things never change. Email is alive and well! In email fundraising, a slight majority of groups experienced an uptick in overall revenue. We know that IOS and cookie changes are already changing what we know about how donors interact with ads and email.

Fundraising 116

Fundraising Sample Gift Benchmark 116

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. Your next game-changing testimonial could be just a conversation away. Include their name (if they consent) and affiliation to your organization.

Story 104

Story Guide Support Analysis 104

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 357

Tools Fundraising Analytics Analysis 357

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Ease of experience.

Advocacy 130

Advocacy Digital Fundraising Channel 130

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. In 2021, the Museum sent 10 separate email sends, three Facebook posts, and didn’t do any paid advertising.

Giving 105

Giving Museum New York City Boston 105

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

Online 52

Online Associations Metrics ROI 52

Candid

MAY 14, 2024

It’s good to keep this updated regularly because that indicates to your audience that you’re actively posting updates. Or discovered that your Instagram account’s email was set to the staff member who set it up in 2010 but hasn’t worked with you since 2012? Your first step is to change the password and set up two-factor authentication.

Social Media 85

Social Media Media Social Profile 85

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Easily promote your event to a wide audience.

Websites 223

Websites Benefit Sponsor Fundraising 223

NonProfit Hub

JULY 27, 2024

For example, if your nonprofit works hard to reduce the effects of climate change, it’s probably not a good idea to approach a company that was mentioned in the newspaper last week because of its harmful environmental practices. To put your partnership appeal in front of the right audience, consider using: Mobile communications.

Tips 51

Tips Nonprofit Companies Channel 51

Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Write your copy. This is a GREAT thing!

Campaign 98

Campaign Online Fundraising Social Media 98

Nonprofits Source

JUNE 26, 2024

To identify an audience within your existing network for your major gifts program marketing strategies, evaluate your: Current donors are already in place, and sometimes, all you need to do is ask the right question. Email marketing : Email remains the workhorse for nonprofits.

Gift 52

Gift Marketing Program Strategy 52

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Creating change in this world depends on the contributions and commitment of entire communities, and everyone who joins a movement matters. Where you draw these lines is less important than how you think about your audiences. .

America 105

America Audience Digital Channel 105

Bloomerang

JUNE 3, 2024

These amazing organizations are committed to social change and making the world a better place. As a result, it means they have to genuinely engage their audiences. User-generated content (UGC) is a powerful approach for nonprofits to engage meaningfully with their audiences.

Generation 78

Generation Content Nonprofit Social Media 78