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How to Win the Story Wars

Care2

Vanity – The audience should be the heroes of our story not us as brands. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. .” What do you stand for that you can teach your audience and that will resonate with them.

Story 67
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This startup is betting that you want to binge remote-work content

TechCrunch

The biggest challenge ahead for wrkfrce, according to Chambers, is building a healthy and sustainable audience. The reality is, for the vast majority of people, even if they want to pick up and go take a laptop to Fiji, they couldn’t do it,” Chambers said. It declined to disclose how much it will charge companies.

Content 100
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The Station: Uber’s new battles in the UK, Lucid Motors’ second life plans and Cruise acquires Voyage

TechCrunch

SMART’s co-founders, Survivor: Fiji” champion Earl Cole and engineer Brian Yennie, are targeting the cycling market first with their METL tire, which is set to become available to the general public by early next year. Meanwhile, Uber’s use of facial recognition technology for a driver identity system is being challenged in the U.K.,