The NonProfit Times

JULY 1, 2024

Miss your goal this quarter? Slight changes to your outreach, analytics, and messaging will help your nonprofit navigate the 2024 Presidential election with ease. While we’ve broken strategies down by channel, it’s important to remember that you can use many of these tactics across channels. Seeing a dip in donors?

Sponsor 52

Sponsor Challenge Fundraising Broadcast 52

.orgSource

SEPTEMBER 10, 2024

These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. Email marketing platforms, social media channels, and mobile apps deliver timely and relevant information. But those offerings must advance a greater goal.

Technology 221

Technology Collaboration Associations Interaction 221

.orgSource

FEBRUARY 12, 2024

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. To inspire performance, set common goals.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofits Source

MAY 25, 2023

Rest assured that these challenges are common for sports teams, clubs, and schools. Marketing your fundraiser online will help you increase reach by strategically promoting your fundraising campaign to your target audience. Use a variety of digital communication channels (e.g., Leverage digital marketing.

Challenge 52

Challenge Software Help Fundraising 52

Nonprofit Tech for Good

FEBRUARY 17, 2022

However, to achieve your goal, what else do you need? a revenue goal and a budget. Understand Your Audience. One of the key challenges in executing massive events is delivering important news and event updates to a large and growing supporter-base. That is a GREAT start. an identified need in the community you serve.

Tips 318

Tips Fundraising Management Cancer 318

.orgSource

APRIL 1, 2024

Of the four bullets listed above, the last two seem to be the most challenging. But that is also probably the most challenging solution. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. You can build more collaborative teams.

Trend 221

Trend Influence Taxonomy China 221

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. But managing a campaign’s moving pieces can be challenging. Step 1: Set objectives and goals Start by outlining your campaign’s strategic purpose and objectives. Define the problem.

Communication 90

Communication Campaign Channel Measure 90

.orgSource

MAY 15, 2023

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

Achieve

JUNE 17, 2024

For example, a younger audience may prefer to be contacted via text message. Look at the goals you’ve set for your nonprofit and structure your ask strategy around them. To get started, try answering the following questions: Who is my audience? Focus on strategies you’ve used with the specific audience you’re targeting.

Donation 87

Donation Fundraising Tips Channel 87

Whole Whale

SEPTEMBER 12, 2024

This is a key time to generate activity on your site and across social channels. The goal is to increase awareness (duh) and to get more people to take action. There have been some real standout campaigns in the past few years, such as Movember and the infamous Ice Bucket Challenge. Use every angle Surround your audience.

Awareness 52

Awareness Campaign Language Audience 52

Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. However, it can be challenging to keep attendees thoroughly engaged during virtual events. Event Goals and Objectives Next, consider your event goals and objectives.

Work 98

Work Poll Virtual Audience 98

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Outline your digital marketing goals. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities.

Digital 59

Digital Marketing Create Social Media 59

fusionSpan

SEPTEMBER 26, 2024

Associations and nonprofits constantly face the challenge of staying connected with their audiences while managing their limited resources. With adoption, you can ensure a consistent and personalized experience for your niche audience and reduce manual oversight. So, how do you stay ahead of the curve? Think about it.

Registration 52

Registration Sponsor Rate Associations 52

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

Associations 320

Associations Product Virtual Survey 320

Qgiv

AUGUST 13, 2024

To stand out in the fundraising world, you need to find engaging gala entertainment ideas to captivate your audience and motivate them to continue their relationship with your nonprofit. A gala event provides your organization a way to showcase the work you do to different audiences and can even attract media attention.

Ideas 111

Ideas Captivate Artist Fun 111

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals. A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Forum One

SEPTEMBER 20, 2023

Confirm your main challenges We’re exploring the most common challenges that organizations face when it comes to wrapping up the last quarter of the year and planning for the next one. These challenges generally fall into the following three buckets. Outreach strategy How are you reaching out to your target audiences?

Case Study 83

Case Study Content Goal Audience 83

Nonprofit Tech for Good

MARCH 21, 2019

The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. You can still use this channel to do all of your usual promoting. Simply making donation appeals on your social handles, one-to-many, is not a substitute for social fundraising.

Practice 262

Practice Online Fundraising Social 262

Nonprofits Source

JANUARY 11, 2024

Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization. In this post, we’ll explore five tips that will help you market your capital campaign during the public phase so you can meet your goal!

Phase 52

Phase Public Campaign Marketing 52

Classy

MAY 12, 2021

The following seven steps help you navigate the confusion about what to post on which channels and when. You never know what could spark your next big idea for a social media challenge, educational content shares, or behind-the-scenes videos. Choose the Best Channels to Post on . The result? Get Started With Your Free Download.

Social Media 99

Social Media Template Marketing Create 99

Candid

AUGUST 2, 2022

However, the pandemic posed a major challenge. In order to overcome challenges, your nonprofit organization needs a strategic plan. You may already have a strong understanding of your goals, but it’s equally important to know how your organization will achieve them, especially in the face of adversity. . Create a marketing plan.

Lesson 105

Lesson Learning Nonprofit Paypal 105

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

AUGUST 16, 2024

Through face-to-face conversations, direct mail pieces, and email, nonprofits who approach legacy giving as a long-term, multi-channel effort are getting more traction. Consistency is often the biggest challenge nonprofits face with legacy giving. Aren’t legacy giving donors direct mail donors? It’s not just Boomers.

email 82

email Marketing Giving Mail 82

The Modern Nonprofit

SEPTEMBER 18, 2024

Whether you’re planning a virtual event, launching a peer-to-peer fundraiser, or building a community-driven initiative, having powerful campaign management tools is the key to helping you not just meet but exceed your goals. However, the fall fundraising season also presents unique challenges for nonprofits.

Campaign 52

Campaign Tools Management Fundraising 52

sgEngage

MARCH 8, 2022

Knowing the potential pitfalls and ultimate goals of your event makes a huge difference. Part of the Maryville Fund’s success can be attributed to Tartan Tuesday , Maryville College’s annual 1,819-minute giving challenge. We wanted to see if this was a channel that our community responded well to. Set explicit measurable goals.

Giving 75

Giving Phase Gift Channel 75

AccelEvents

JULY 7, 2021

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Engaging with your audience during the event will allow for more sales opportunities.

Marketing 97

Marketing Virtual Awareness Audience 97

Bloomerang

AUGUST 21, 2023

No matter where you are in your growth stage, taking action, in concert with your internal stakeholders, will always bring you closer to the goal of raising more revenue. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Getting Started: Setting your goal How much revenue must be raised?

Action 77

Action Report Practice Fundraising 77

Qgiv

SEPTEMBER 4, 2024

If you learn a deeper understanding of donor behaviors and preferences, you can create tailored communications and initiatives that resonate with your audience and lead to more meaningful and impactful relationships over time. Successful identification requires a thorough understanding of your target audience’s values and interests.

Donor 52

Donor Guide Retention History 52

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

AccelEvents

JULY 6, 2021

What’s more, coordinating your event marketing strategy with your brand’s overall marketing goals can be challenging! The only difference is that each marketing stage might have a different lead capture goal, and instead of aligning the campaign to your brand goals, it will focus on the event goals. .

Guide 95

Guide Virtual Registration Marketing 95

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

OCTOBER 7, 2021

For example, following breaking news that Texas was implementing an abortion ban, the Center for Reproductive Rights urged their social media audience to contact Congress to support the Women’s Health Protection Act to protect abortion nationwide. Build in relevancy whenever possible . In a campaign to build support for the $3.5

Social Media 102

Social Media Advocacy Campaign Create 102

Candid

DECEMBER 14, 2023

This was challenging, because we weren’t controlling when and if the materials were deployed like marketing and fundraising functions do. Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels. This time, we argued for a different approach.

Demographics 100

Demographics Alternative Social Media Library 100

Forum One

JANUARY 13, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. Getting buy-in from disparate teams—each motivated by their own goals and perspectives—is of course easier said than done. Create Feedback Channels. Educate Your Teams.

Collaboration 76

Collaboration Digital Strategy Team 76

M+R

JANUARY 24, 2022

ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. We began to unpack the challenges and obligations of developing ethical creative in a roundtable discussion with our friends Amirio Freeman of Feeding America and Rosa Del Angel of Oxfam America. Read time: 3 minutes.

Rhode Island 98

Rhode Island Effective Build Demographics 98