Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences.

Influence 118

Influence Social Media Marketing Strategy 118

Bloomerang

JUNE 3, 2024

And that community impact is big: Small nonprofits educate and inspire, bridge generational gaps, celebrate cultural identities, and more. The ED sets the course, defining the mission, vision, and long-term goals for the nonprofit. Identify your goals. Assess funding sources. Engage your community. Launch social media campaigns.

Arts 73

Arts Culture Fundraising Nonprofit 73

Saleforce Nonprofit

AUGUST 12, 2021

Set Achievable Goals. It’s good to start with a specific goal in mind. This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Know Your Audience. Get Planning Now.

Giving 112

Giving Tips Game Digital 112

Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Audience questions from our fundraising friends who attended the webinar. 22% had a goal to raise $25,001 – $50,000 at year-end.

Question 97

Question Fundraising Org Mail 97

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Don’t just tell your audience what you do—show them the impact of your work. However, running a successful animal-related nonprofit goes beyond compassion alone.

Marketing 52

Marketing Tips Influence Nonprofit 52

Pamela Grow

JUNE 6, 2024

Create a video celebrating your entire community of donors that you can post to your website or social media. Rather than addressing your entire audience, these videos are specifically for the supporter who receives them via email , text, or social media message. Then, measure your strategies’ effectiveness to fine-tune your approach.

Support 100

Support Gift Video Social Media 100

sgEngage

MARCH 8, 2022

Knowing the potential pitfalls and ultimate goals of your event makes a huge difference. We have been thrilled with the response to Tartan Tuesday; over time, it has really proven what the Maryville College community can do when everyone comes together and unites around a common goal. Set explicit measurable goals.

Giving 73

Giving Phase Gift Channel 73

Qgiv

MARCH 25, 2024

Benefit concerts are often celebrations of major achievements or a part of a larger fundraising campaign. Held annually at Carnegie Hall, this event not only invites attendees to revel in captivating musical performances but also serves as a vital platform for celebrating and safeguarding Tibetan culture.

Hosting 52

Hosting Benefit Music Registration 52

sgEngage

SEPTEMBER 6, 2022

humming along smoothly and seamlessly for both internal and external audiences? As part of The Blackbaud Institute Index 10 th anniversary celebration, the Institute has hosted a series of virtual fireside chats to get exclusive insights from thought leaders and perspectives on this decade’s most influential charitable giving trends.

Marketing 87

Marketing Blackbaud Analytics Trend 87

The Modern Nonprofit

SEPTEMBER 12, 2023

The year-end campaign’s objective can vary from meeting a specific monetary goal to rallying your donor base or broadening range or giving spotlight to a particular project. Setting Up Tracking and Metrics What’s measured gets managed. Setting Clear Objectives Half the battle won is knowing what your endgame is.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

With our blog firmly established as a valuable source of content, we are now developing strategies to further leverage our blog to support our policy goals. MomsRising planned a blog carnival and social media bonanza to mark the 6 month anniversary of health reform and to celebrate the new consumer protections rolling out.

Policy 98

Policy Goal Lesson Share 98

Nonprofits Source

JUNE 5, 2023

Measure Facebook traffic and engagement. The platforms you choose to focus on will depend on your specific goals and resources. Measure Facebook traffic and engagement. Review your social media results on a regular basis, asking questions such as: What types of content lead to the most engagement from our audience?

Facebook 59

Facebook Build Community Strategy 59

Saleforce Nonprofit

FEBRUARY 11, 2022

If your audience is on social media (and let’s be real, who isn’t?) Set a dollar amount goal, tie it to a specific impact measurement, and hit go! You can post updates frequently throughout this 24-hour period, letting your supporters know how much you’ve raised and how far you have left to reach your common goal.

Online 103

Online Tips Fundraising Nonprofit 103

Candid

APRIL 6, 2023

Create a dedicated campaign page Although peer-to-peer fundraising campaigns utilize personalized donation pages for your supporters, your nonprofit’s website is still the go-to source for all information about your cause and fundraising goals. That way, all visitors to your website can easily find key information about your initiative.

Campaign 89

Campaign Fundraising Mail United States 89

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. We'll help you build a social media strategy, including how to select platforms that work with different types of library content to create brand awareness, increase traffic, and meet community goals. The New York Public Library has 2.2

Library 80

Library Social Media Media Social 80

CauseVox

JULY 18, 2023

Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Are you on track to meet your goals? It’s a good practice to celebrate reaching milestones so everyone involved in the process feels valued and motivated to continue. If so, excellent job!

Develop 79

Develop Fundraising Pledge Track 79

Gyrus

MARCH 18, 2024

Global reach: Virtual training enabled Siemens to reach a broader audience, making training programs accessible to employees across different regions and time zones. Setting Clear Goals: Define specific, measurable, attainable objectives for each training program to ensure targeted growth.

Train 52

Train Training Strategy Skills 52

Gyrus

MARCH 18, 2024

Global reach: Virtual training enabled Siemens to reach a broader audience, making training programs accessible to employees across different regions and time zones. Setting Clear Goals: Define specific, measurable, attainable objectives for each training program to ensure targeted growth.

Train 52

Train Training Strategy Skills 52

sgEngage

SEPTEMBER 5, 2023

The annual conference celebrating Blackbaud’s ecosystem of changemakers is back and in person this year! Financial Management Luminary Session Panel Discussion: Using Your Voice in a Sea of Change *don’t miss* Your finance team touches all aspects of your organization—grant programs, fundraising goals, vendor management.

Blackbaud 87

Blackbaud Chart Denver Nonprofit 87

Whole Whale

SEPTEMBER 8, 2023

Remember your goal is persuading consumers. Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Apply those lessons to general advertising. Their passion can be contagious.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! HSUS Society Infographic To Celebrate Reaching 1 Million Fans. Source: Hot Button Studio.

Blended 137

Blended Measure Chapter Picture 137

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Success Factors: Public Engagement: The challenge was simple, fun, and encouraged user-generated content, leading to massive social media engagement and celebrity participation.

Campaign 185

Campaign Google Giving Nonprofit 185

DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. A hybrid event allows you to appeal to both audiences, creating an opportunity that’s the best of both worlds. Connecting with nearby TV and radio outlets can be a great way to reach your local audience.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Gyrus

MARCH 18, 2024

Global reach: Virtual training enabled Siemens to reach a broader audience, making training programs accessible to employees across different regions and time zones. Setting Clear Goals: Define specific, measurable, attainable objectives for each training program to ensure targeted growth.

Train 52

Train Training Strategy Skills 52

The Modern Nonprofit

JUNE 27, 2023

By tapping into this enthusiasm and organizing creative fundraisers that resonate with your audience, your nonprofit can harness the power of summer to raise extra funds. Keep in mind the costs of renting projection equipment, acquiring necessary permits, and ensuring safety measures are in place.

Ideas 52

Ideas Impact Fundraising Artist 52

sgEngage

APRIL 19, 2023

Establish actionable goals and craft a plan to achieve them. Establish actionable goals and craft a plan to achieve them. Like any new initiative, defining clear goals is an essential prerequisite to workplace giving success. These include the following practices: Understand typical workplace giving programs.

Build 81

Build Giving Strategy Tips 81

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Social media data is not linked to higher level organizational results or mission-driven goals across programs. Example of A/B Testing Results.

Culture 117

Culture Data Measure Social Media 117

Forum One

JUNE 8, 2022

Forum One transformed Truman.gov into a streamlined design that is tailored to each of Truman’s main audience groups: scholars, candidates, and faculty representatives. In 2019, USDA conducted the third Farm to School Census to measure progress towards reaching their goals. 2021 State of Babies Yearbook (Zero to Three).

Award 73

Award Communication Arkansas Drupal 73

Amy Sample Ward

JANUARY 12, 2010

Lesson #1: Design an action and invitation that’s doable and interesting – while focused on your goal. Stacey Monk and I didn’t want the day to go by too quietly so are hoping you’ll join us in making a big splash to celebrate! Of course, I hope you’ll make a gift to make her wish come true too.

Case Study 180

Case Study Studies Action Doc 180

Achieve

SEPTEMBER 26, 2017

Celebrate with your team. At the same time, analyze your data to ensure what you’re measuring is accurate, complete, relevant and actionable. Make stretch goals. The problem with goal-setting today is that not meeting a goal is viewed as failure. well-told story. DON’T KEEP RESULTS A SECRET INTERNALLY.

Campaign 52

Campaign Fundraising Database Journal 52

Qgiv

OCTOBER 21, 2021

When she’s not working to exceed development goals, you can find her hanging out with her cat, spending time outdoors, or going to the gym. . In this context, we’re focusing on information that you can gather about your constituents to help meet your organization’s goals and fulfill its mission.

Data 69

Data Metrics Nonprofit Analysis 69

Qgiv

APRIL 10, 2023

Text fundraising is a great tool for your organization to increase fundraising and expand your audience reach by allowing supporters to donate through a simple text message. When setting up your text fundraising campaign, your organization needs to establish your goals. Create your goals using the SMART method.

Guide 52

Guide Fundraising Platform Campaign 52

CauseVox

JUNE 16, 2023

Pi Kappa Alpha at Tennessee Tech teamed up for the ‘Celebrating Our Past. It’s a fantastic way to amplify your impact and reach a wider audience, all while spreading enthusiasm and camaraderie. Building Our Future.’ One example that perfectly captures the spirit of peer-to-peer fundraising is a dance marathon.

Pledge 77

Pledge Fundraising Chapter Classes 77

Bloomerang

NOVEMBER 13, 2021

Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals. ” You know, we’re going to talk a little bit about how SMART goals drive impact reporting processes. Full Transcript: Steven: All right, Marie, I got 2:00 Eastern.

Measure 83

Measure Report Process Impact 83

NonProfit Hub

JUNE 23, 2017

Have you ever been scrolling through your newsfeed and seen a photo of a celebrity holding something like vitamins or the newest detox tea and thought, “Hmm? As nonprofits, we might not use celebrities, but we can sure use members of our community to make just as big of a splash, if not bigger. So let’s recap.

Social Media 40

Social Media Influence Media Help 40

ASU Lodestar Center

SEPTEMBER 4, 2018

For instance, if you’re expanding your geographic footprint, ask someone to lead a task force and market to the new audience; invite others to be the planners or story tellers, etc. Could you have a year-end celebration at a ball game with your volunteers? so they can build stronger boards and reach their goals faster.

Volunteer 60

Volunteer Pledge Awareness Relationship 60