Audience Celebrate Content Teen 
Whole Whale
APRIL 14, 2021
Millennials used to be the buzz-word, target audience we all aimed to reach. DoSomething Strategic conducted a study that showed 67% of teens and young adults have stopped purchasing, or would consider doing so, if a company stood for something or behaved in a way that didn’t align with their values. Build loyalty through honesty.
Forum One
JULY 11, 2023
To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million. What is Threads and How Does It Work?
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Museum 2.0
SEPTEMBER 20, 2011
We created Race Through Time in partnership with a local networking group called Santa Cruz Next , whose primary aim is to support and celebrate ways that young professionals can and are changing our community for the better. I've written before about the " parallel vs. pipeline " approach to new audience development.
Get Fully Funded
OCTOBER 5, 2021
Urgent: Teens need your help to start college on time . But, be sure to follow through in the email content on the urgency. When the donor opened the email, it explained that the school was celebrating Curl Up With A Good Book Day, a day devoted to reading and writing. And don’t under-estimate the obvious: urgent. By midnight !
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 4, 2016
So, why another social network, especially one where the focus is to create content, not consume and the culture of it is rather secretive? But as John Haydon points out, the nonprofits that are using it are very creative. If I were his mother, and I’m probably old enough to be his mother, I’d be proud!
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 18, 2016
Distinctiveness: It is expressed in a unique way and clearly defined, so their audience can quickly grasp what they stand for. Relevant: It meets the target audiences needs. The audience is obviously Met donors and visitors as well as professional colleagues. Here’s a summary of content posted by world leaders.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 1, 2009
Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ). There are so many more people who join social networks, who collect and aggregate favored content, and critique and rate books and movies.
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