Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. The challenges: Explosion of online media channels. Engagement with a purpose and knowing your audience. A multi-screen world. Stories are social.

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CauseVox

JUNE 15, 2023

Using CauseVox’s platform, Endure To Cure exemplifies the power of peer-to-peer fundraising by mobilizing almost 1000 individuals to donate to the Pediatric Cancer Foundation. Include a Photo or Video If you don’t have a relevant photo of you to share, consider making a video about why this cause matters to you. Say Thanks!

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Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. The guest speakers then answered questions submitted by the viewing audience via chat. Fundraising channels needs to be integrated.

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CauseVox

NOVEMBER 23, 2021

Most nonprofits should instead consider their usual channels of direct mail, email campaigns and social media and experiment in some new areas like Livestreaming. Can you use a strong and compelling quote from them about the impact your work has had on them along with their photo? Who can you feature among your program participants?

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Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. So what were some of the main themes from the day?

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Connection Cafe

DECEMBER 11, 2013

Post by Michael Beahm, Channel Marketing Manager at Blackbaud. Camp Kesem empowers college students across the United States to create a free, life-changing one-week summer camp experience for children affected by a parent’s cancer. Tailor your message to your audience. He’s a husband, father of two, and coffee-holic.

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Tech Soup

OCTOBER 8, 2014

She works with nonprofits throughout North America — including BC Children’s Hospital Foundation, Union Gospel Mission, Share Family and Community Services, and Cancer Care Connection — and is an internationally recognized speaker. Mona Das is the founder of MOXY! Bailey Rosser.

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Get Fully Funded

SEPTEMBER 6, 2022

What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. Photos and video will help your passion will come through. Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. It just takes knowing your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2010

for every hashtag mention to cancer charities. The content we presented went from high level overview to on the ground practice, with each chunk punctuated with an interactive exercise with the audience that allowed them to share insights with another people in the room. Photo by KK. Insights From Vegas.

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Whole Whale

APRIL 14, 2022

Email system like Mailchimp or Emma to message a larger audience and collect attendee information. Inspire your supporters to channel their inner Joey Chestnut and stuff their face for good. Take a page from the Lung Cancer Foundation of America’s #CatsAgainstLungCancer campaign and pull in your cats to talk about you c(l)ause.

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Connection Cafe

AUGUST 23, 2013

We’re having a 5K/bike ride/walk this weekend … it’s for a good cause” is not as newsworthy as “couple to marry while running in a 5K for breast cancer research, this is why…”. Photos that help tell your story. Great photos can help ensure your story gets picked up. Find the newsworthy stories within your event. Share these.

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Connection Cafe

OCTOBER 10, 2013

Have the highest increase in engagement through photo streaming sites: 41% on Instagram and 22% on Flickr. Videos posted by charity or charity supporters are one of the largest opportunities for future engagement, with 27% of donors being interested in connecting through this channel. Gen X: Second most active social network users.

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Nonprofit Tech for Good

DECEMBER 12, 2011

Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. After a year or so of building the brand recognition of your avatar, you can then switch and rotate square photos as avatars to spark curiosity and add variety, as long as they include a smaller version of your logo somewhere in the avatar.

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Get Fully Funded

DECEMBER 4, 2022

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Embed your photos in the email.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. This should give you a reality check and avoid assuming that your audiences uses the same words as your staff or you.

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Allegiance Group

FEBRUARY 23, 2024

The American Cancer Society: When prospects explore ways to give on the ACS website, they see a clear statement about what they can expect for their donation. Your gift means we can continue to improve the lives of people with cancer and their families. However, The Water Project gets specific: “$50 provides clean water for one person.

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Connection Cafe

APRIL 5, 2010

The most productive employees each week win bikinis, plus beach photo-shoots to properly prime their Facebook profile pics. While this is an example of deceptive peer-to-peer outreach, a business like this wouldn’t be booming if the audience for online engagement through social media weren’t there. [If

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CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. The struggle for nonprofits in this environment is to stand out by creating and sharing content that is timely, relevant, and worthy of discussion so that it reaches more of the intended audience. Pique Curiosity. Stay Relevant.

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Qgiv

OCTOBER 5, 2021

Identify your audience. You should also plan to communicate the urgency of your campaign to your audience. Identify your audience. Your audience for your end-of-year giving campaign will consist of both new and current donors. Analyze your results from last year. Review your overall annual goal. Put your plan in writing.

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Qgiv

AUGUST 27, 2021

When you use your donor data strategically, you can set attainable goals, identify new donor pools, choose effective communication channels, and personalize your appeals. Email is an extremely effective tool for connecting with donors and has the highest ROI of any marketing channel at $40 for every dollar spent.

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Eric Jacobsen Blog

JULY 19, 2016

And, why do you recommend this channel? Debbie : In today's visual world, Instagram is the standout social platform to provide photos and quick videos. Nonprofits and businesses can create pages and utilize hashtags for a variety of content and easily engage their audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

All are large nonprofits with large regional, national, or international audiences. The most popular board in the group is UNICEF’s Photography board – which includes over 100 compelling photos of their work and they have been consistently adding content, including a “Photo of the Week” feature.

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Bloomerang

SEPTEMBER 12, 2021

I’m also a girl dad and I can’t miss an opportunity to show photos of my three daughters. We saw a nonprofit in cancer care raising, you know, almost three times more at their annual event because they did these four simple steps. What are you offering or promising to your donors and your audience?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

While we have a number or random staff also creating relationships with people that are interested in what they do, the programs allow for a very specific audience to collect information about what they are most interested in. Spay Day Photo Contest Page LOL Seals 4. set audience. set audience. link] wildlife_watch.

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Bloomerang

AUGUST 28, 2021

But I want you to tell me if you segment your appeals based on your audience, as in when we do a GivingTuesday appeal, and people donate to our GivingTuesday appeal, they don’t get another appeal treating them like they’ve never donated before, or the same thing for end-of-year fundraising appeal. But I want you to be honest.

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Connection Cafe

DECEMBER 22, 2013

million tweets and 914,000 photos shared, the Movember movement did something right. On Friday alone, there were 78,000 tweets and 10,000 photos shared of him. With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. And I want more. And we talked.

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Pamela Grow

JANUARY 14, 2021

Photo by Nadin Mario on Unsplash. In the middle of his epic cancer battle, John Haydon said to me that he couldn’t “afford the luxury of a negative thought.” Review your donor data with an eye to loyalty and include at least one (preferably three or more) monthly giving appeal(s) every year to your target audience.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2009

Photo by Becky J McCray At SXSW, I participated in the " Social Media for Social Good BBQ " co-hosted by Jeff Pulver and Porter Novelli. Then audience questions. Social media strategies are part of multi-channel campaigns. A recent example is the Humane Society's Spa Day Photo Contest which raised over $600,000.

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