Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available. 3) Location This is a great way to show your audience that you’re active in their local communities.

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email Personal Strategy Nonprofit 323

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

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Advocacy Audience Channel Campaign 177

Nonprofit Tech for Good

NOVEMBER 10, 2021

These changes mean nonprofits need to have an effective fundraising strategy for 2022. We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy. Advantages of In-Person, Virtual, and Hybrid Fundraising.

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Fundraising Strategy Create Nonprofit 268

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. It was considered too resource intensive to play a consistent role in most promotional strategies. I realized that associations already had the content and the audience. My goal with WorkerBee.TV

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Video Communication Strategy Create 221

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content.

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

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Fundraising Strategy Nonprofit Social Media 256

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Regular updates keep your audience engaged and informed about your activities.

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Social Media Media Social Influence 324

Nonprofit Tech for Good

NOVEMBER 10, 2024

Building this type of community takes time, but with the right strategy and long-term commitment, it can transform an organization’s outreach and impact. To effectively invite supporters into the organization’s activities, consider these strategies: Share behind-the-scenes content. Here’s how to get started. Host live events.

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Community Digital Build Social Media 316

Association Analytics

JUNE 25, 2024

Before diving into strategies, it’s important to have some context about the challenges associations face when renewal reason approaches. That makes it even more essential to make sure your communication strategies throughout the year are of value, keeping members engaged and informed. Why Don’t Members Renew?

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Campaign Associations Communication Channel 169

CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Campaign Giving Strategy Donor 96

Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

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Social Media Media Social Nonprofit 326

Nonprofit Tech for Good

JANUARY 10, 2021

1) [Infographic] Virtual Fundraising Event and Campaign Ideas. Our infographic, Virtual Fundraising Event and Campaign Ideas , brings you 10 effective ways to take your event online. 3) [Campaign Calendars] for Virtual Fundraising Events. Save yourself valuable time with our Campaign Calendars for Virtual Fundraising Events.

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Virtual Resource Fundraising eBook 324

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Guide Nonprofit 338

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. So, how do we monetize this?

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Fund Nonprofit Raise Phase 327

EveryAction

JUNE 21, 2023

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

OCTOBER 12, 2023

As you prepare for Giving Tuesday , look into what changes you need to make to your social media strategy to make sure your content is seen by potential donors. Be strategic with your platforms If you’re only on one or two social media platforms, you may be missing out on audiences who would love to support your organization.

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Social Media Content Media Social 323

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. How do these align with your overall brand strategy? You might think they’re redundant—but your audience won’t. Here’s how to start. 2) Review Your Goals.

Communication 282

Communication Fundraising Audience Donor 282

Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. The tool can help you craft subject lines that are both intriguing and relevant to your audience.

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email Content Campaign Strategy 107

Nonprofit Tech for Good

MAY 8, 2023

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. There’s a lot to learn from them about text marketing.

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Lesson Marketing Nonprofit Mobile 293

Association Analytics

OCTOBER 7, 2024

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. How do we curate that message?

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Content Marketing Strategy Data 169

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos .

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Donor Donation Stats Campaign 288

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Tell me all about attribution.

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Donor Campaign Nonprofit Track 275

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Any strong strategy starts with goal-setting. Let’s get started! Define your segmentation goals. Communication preferences.

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Audience Effective Tips Database 111

NonProfit PRO

AUGUST 19, 2021

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed.

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New York City Captivate Audience New York 186

Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Include PSAs in Your Nonprofit Marketing Strategy. Step 2: Decide on the format.

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Public Service Nonprofit Script 322

Nonprofit Tech for Good

FEBRUARY 23, 2025

AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies. Use Salesforce reports and dashboards to analyze giving patterns, engagement with email campaigns, website interactions, and event attendance.

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Personal Fundraising Nonprofit Donor 272

Bloomerang

OCTOBER 11, 2024

How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Let’s talk about how you can take your campaign from good to great, with data as your guide. In fact, the real work begins once the campaign is over.

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Campaign Strategy Data Donor 107

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In advance, I’d like to share some of the top trends and strategies that are bubbling up from our work with a wide range of museums and cultural institutions.

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Museum Culture Audience Digital 92

Nonprofit Tech for Good

FEBRUARY 28, 2021

Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. These strategies should include a variety of tactics for recognizing and sharing insights with your corporate partners. The details of your stewardship strategy will depend on things like your donors’ interests and your resources.

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Social Media Donor Media Social 304

Nonprofit Tech for Good

JULY 16, 2023

It’s not your logo, website, social media, or fundraising campaigns. Here are 5 strategies to activate and sustain Brand Leadership in your organization: 1) Start with Leadership Obviously, Brand Leadership must start with leaders. Through the lens of content, brand building is actually audience building. Clear as mud?

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Leadership Strategy Nonprofit Collaboration 195

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. 2)Apple Pay.

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Integration Nonprofit Donor Donation 361

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Content Create Audience Video 294

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Metrics 226

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 233

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Leveraging the power of social fundraising doesn’t mean you have to stop posting on social media or change your strategy altogether.

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Fundraising Social Practice Online 265

Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start.

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Action Fundraising Nonprofit Gift 283

Nonprofit Tech for Good

SEPTEMBER 12, 2021

It’s the perfect time to nail down your strategy and decide how you’ll stand out. Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. Building your campaign layout.

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Giving Question Nonprofit Campaign 256