EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

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Advocacy Audience Channel Mind 177

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. It was considered too resource intensive to play a consistent role in most promotional strategies. I realized that associations already had the content and the audience. My goal with WorkerBee.TV

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Nonprofit Tech for Good

NOVEMBER 10, 2021

These changes mean nonprofits need to have an effective fundraising strategy for 2022. We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy. Advantages of In-Person, Virtual, and Hybrid Fundraising.

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Create Strategy Fundraising Virtual 262

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content.

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San Diego Fundraising Influence Profile 329

CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Nonprofit Tech for Good

NOVEMBER 10, 2024

Building this type of community takes time, but with the right strategy and long-term commitment, it can transform an organization’s outreach and impact. To effectively invite supporters into the organization’s activities, consider these strategies: Share behind-the-scenes content. Here’s how to get started. Host live events.

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Digital Community Build Social Media 314

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

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Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Regular updates keep your audience engaged and informed about your activities.

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Social Media Media Social Influence 317

Association Analytics

JUNE 25, 2024

Before diving into strategies, it’s important to have some context about the challenges associations face when renewal reason approaches. That makes it even more essential to make sure your communication strategies throughout the year are of value, keeping members engaged and informed. Why Don’t Members Renew?

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Campaign Associations Channel Retention 169

Nonprofit Tech for Good

JANUARY 10, 2021

1) [Infographic] Virtual Fundraising Event and Campaign Ideas. Our infographic, Virtual Fundraising Event and Campaign Ideas , brings you 10 effective ways to take your event online. 3) [Campaign Calendars] for Virtual Fundraising Events. Save yourself valuable time with our Campaign Calendars for Virtual Fundraising Events.

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Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. So, how do we monetize this?

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Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

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Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Google Grant Guide Nonprofit 325

EveryAction

JUNE 21, 2023

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

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Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

OCTOBER 12, 2023

As you prepare for Giving Tuesday , look into what changes you need to make to your social media strategy to make sure your content is seen by potential donors. Be strategic with your platforms If you’re only on one or two social media platforms, you may be missing out on audiences who would love to support your organization.

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Social Media Content Media Giving 325

Nonprofit Tech for Good

MAY 8, 2023

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. There’s a lot to learn from them about text marketing.

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Lesson Marketing Amazon Mobile 293

Association Analytics

OCTOBER 7, 2024

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. How do we curate that message?

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Content Marketing Data Strategy 169

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Any strong strategy starts with goal-setting. Let’s get started! Define your segmentation goals. Communication preferences.

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Audience Effective Tips Newsletter 111

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. How do these align with your overall brand strategy? You might think they’re redundant—but your audience won’t. Here’s how to start. 2) Review Your Goals.

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Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos .

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Nonprofit Tech for Good

FEBRUARY 28, 2021

Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. These strategies should include a variety of tactics for recognizing and sharing insights with your corporate partners. The details of your stewardship strategy will depend on things like your donors’ interests and your resources.

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Social Media Hunger Donor Media 310

NonProfit PRO

AUGUST 19, 2021

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed.

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Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Tell me all about attribution.

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Donor Track Facebook Campaign 265

Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Include PSAs in Your Nonprofit Marketing Strategy. Step 2: Decide on the format.

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Public Service Script Oregon 309

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. 2)Apple Pay.

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Integration Alexa Paypal Virtual 356

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. The tool can help you craft subject lines that are both intriguing and relevant to your audience.

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Content email Campaign Strategy 97

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Kindful

OCTOBER 26, 2021

One way you can make sure your message gets in front of the right people on Giving Tuesday is to segment your campaigns for specific audiences. In my experience, I’ve found that campaigns that are segmented for specific audiences outperform one-size-fits-all campaigns. Wondering how to segment your campaigns?

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Campaign Ideas Giving Sample 134

Nonprofit Tech for Good

JULY 16, 2023

It’s not your logo, website, social media, or fundraising campaigns. Here are 5 strategies to activate and sustain Brand Leadership in your organization: 1) Start with Leadership Obviously, Brand Leadership must start with leaders. Through the lens of content, brand building is actually audience building. Clear as mud?

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Leadership Strategy Nonprofit Collaboration 182

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Leveraging the power of social fundraising doesn’t mean you have to stop posting on social media or change your strategy altogether.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 217

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Practice Fundraising Registration Nonprofit 278

Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Secure a major donor for a matching gift campaign.

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Ideas Online Fundraising Social Media 336

Nonprofit Tech for Good

JULY 17, 2022

Of course, you’ll need a retention strategy to encourage continued engagement, but the costs of maintaining recurring donors are generally lower than annual givers. Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020.

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Donation Gift Retention Philanthropy 327

Nonprofit Tech for Good

JANUARY 17, 2019

A content calendar is the link between posting daily on social media and a social media strategy. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. 6) Plan your campaigns.

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