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How to measure the ROI of your ongoing SEO efforts

The Next Web

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. 1) Set up a conversion event and create a campaign.

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Mastering Your GivingTuesday Fundraising Email Campaign

Greater Giving

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Cost-effective : Compared to print marketing or paid ads, email is a budget-friendly option with a high return on investment (ROI).

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Why your association should adopt pricing discounts

Nimble AMS

Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Launch a “Join Now and Save” campaign during a specific time of year when membership interest peaks. Flash sales Surprise your audience with a 24-hour or 48-hour sale to drive rapid purchases and boost sales.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). This solicitation analysis report is a great report to showcase your ROI as it takes into account how many people were solicited, associated expenses, and the amount raised through the effort.

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Boost ROI with intent data and personalized multichannel marketing campaigns

TechCrunch

Direct mail captures 100% of your audience’s attention. With TMA, a marketer doesn’t have to think about creating direct mail campaigns outside of digital campaigns. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail. Incorporate intent data.

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5 Ways Tech Makes Golf Tournaments Irresistible to Sponsors

Nonprofit Tech for Good

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars.

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