Nimble AMS

DECEMBER 18, 2024

When you offer early-bird discounts or group rates, you can fill event openings quickly, giving you a better idea of the demand for your events. Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Understanding your objectives will help you effectively launch your discount campaign.

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Did you know that text messages have around a 98% open rate?

Lesson 304

Lesson Marketing Nonprofit Mobile 304

Nonprofit Tech for Good

APRIL 20, 2020

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

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Fund Raise Nonprofit Phase 331

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences?

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Donor Campaign Nonprofit Facebook 286

CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. And in order to tell stories effectively you need to understand who your audience is.

Social Media 97

Social Media Media Tips Social 97

Bloomerang

DECEMBER 2, 2024

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. The number of opens your email received The number of opens your email received, also known as the open rate, is a key point of engagement in the email funnel.

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email Fundraising Rate Donation 118

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters.

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020.

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Donation Nonprofit Gift Donor 345

Kindful

OCTOBER 26, 2021

One way you can make sure your message gets in front of the right people on Giving Tuesday is to segment your campaigns for specific audiences. In my experience, I’ve found that campaigns that are segmented for specific audiences outperform one-size-fits-all campaigns. Wondering how to segment your campaigns?

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Campaign Ideas Giving Social Media 134

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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Grant Google Guide Websites 336

Nonprofit Tech for Good

MAY 8, 2020

billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate. Physical distance from audience. Recent data indicates that there are in excess of 1.5 Storytelling Framework. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Audience Channel 303

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 132

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Action Fundraising Nonprofit Gift 296

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

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Storytelling Action Roles Nonprofit 231

Nonprofit Tech for Good

MAY 27, 2023

A smart monthly giving program will help you reach new segments of your audience by showing donors how to fit giving into their monthly budgets. More Loyal Donors While new donor retention rates average less than 20% , monthly giving programs typically enjoy retention rates of over 80% after the first year and over 95% after year five.

Donation 253

Donation Guide Nonprofit Retention 253

Bloomerang

AUGUST 6, 2024

Personalize email content to boost engagement Personalization makes your audience feel valued. Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates. The tool can help you craft subject lines that are both intriguing and relevant to your audience.

email 111

email Content Campaign Strategy 111

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.

email 307

email Nonprofit NPO Content 307

Charity Village

MARCH 2, 2022

Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly? According to Campaign Monitor, the average open rate of an email campaign sent from a non-profit is 26% compared […]. The post How to craft effective email campaigns?

Campaign 98

Campaign email Effective Profit 98

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Sample email Campaign Fundraising 121

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

Social Media 312

Social Media Donor Media Social 312

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Fundraising 238

Fundraising Practice Guide Campaign 238

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

Nonprofit Tech for Good

FEBRUARY 13, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Your nonprofit most likely has a lot going on, not to mention you need to provide content to multiple audiences (those that benefit from your service, your volunteers and your donors, at a minimum).

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email Donor Websites Content 354

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Experiment Create Retention Analytics 321

Nonprofit Tech for Good

OCTOBER 11, 2024

What makes this campaign urgent, timely, and relevant? Social media campaigns require a lot of content creation. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. Along with urgency, clearly spell out how the funds will be used.

Social Media 295

Social Media Donor Media Social 295

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do Let’s take a look at how event data can be put into action.

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available. 3) Location This is a great way to show your audience that you’re active in their local communities.

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email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. You can also use tools such as Zapier to send audience data from place to place. OptinMonster.

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Websites Work Nonprofit email 306

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Outline the parameters for your campaign. Good luck! .

Audience 105

Audience Facebook Fundraising Challenge 105

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. In fact, monthly donors are retained at one of the highest rates of all donor groups making this revenue source very reliable. Crowdfunding campaign. Now how does this play into your ROI?

Goal 311

Goal Fundraising Pledge Nonprofit 311

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones.

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Ideas Fundraising Online Nonprofit 352

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Getting Attentions nonprofit SEO guide recommends creating high-quality, original content that addresses your audiences interests. Promote Your Website With Google Ads.

Online 59

Online Build Nonprofit Social Media 59

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience.

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Grant Profit Google Adwords 257

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

Digital 52

Digital Strategy Marketing Nonprofit 52