Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

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Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Educating the Public and Advocating about issues and informing the public about issue areas.

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Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. This free nonprofit marketing tool allows you to share your organization’s latest news and updates, promote your latest fundraising campaign, and strengthen relationships with your supporters.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

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Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Since its inception, millions of people have participated, donating billions of dollars to causes they care about.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. They also appeal to different audience segments. Other orgs take different approaches.

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sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Campaigns must maintain a minimum 5% click-through rate (CTR).

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Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top. The majority of U.S.

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Nonprofit Tech for Good

OCTOBER 12, 2023

It can help you quickly reach millions of people directly on their phones and motivate them to give to your organization! However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world.

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Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Predictive analytics for targeted campaigns: AI can predict future supporter behaviors by analyzing past actions.

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Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. Social media is powerful because it leverages social influence – people trust information from those within their networks.

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Nonprofit Tech for Good

JUNE 12, 2020

Your emails can do wonders in connecting people with your mission and raising money for your cause. You don’t want to bore your audience right from the start of your relationship. To nail your welcome campaign, you should create different emails based on how the relationship with new supporters was established. 3) Newsletter.

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Nonprofit Tech for Good

APRIL 26, 2021

A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action. Motivate people to donate. Create an emotional connection with your target audience to bring them closer to your cause. Make a Blessing/Be a Blessing Campaign.

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CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. And in order to tell stories effectively you need to understand who your audience is.

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Nonprofit Tech for Good

JULY 10, 2019

As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target?

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Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. Your visual assets can actually make a difference in your campaign.

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Nonprofit Tech for Good

OCTOBER 10, 2019

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. People are far more drawn to photos that convey an emotion and include other people rather than a logo or text. on the other hand, gets right to the point and encourages people to find out more.

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Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Start a matching campaign.

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Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Social fundraising is when people (supporters, donors, evangelists, fundraisers, etc.) Starting their own campaign on your behalf.

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Nonprofit Tech for Good

JANUARY 29, 2024

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Say their name.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Nonprofit Tech for Good

JANUARY 7, 2024

In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. The program allows nonprofits to display their ads on Google Search results pages, potentially reaching millions of people interested in their causes.

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Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. In addition, hundreds of people complete the online screening. .

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Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Now, text messaging is ingrained into our everyday lives.

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Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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Nonprofit Tech for Good

MARCH 4, 2020

According to The Guardian , people are spending an average of three hours and 15 minutes on their phone per day. If your nonprofit audience is generally made up of exercise enthusiasts, you’ll want to share Charity Miles with them after your nonprofit gets added to the benefiting charity list. Ready to get started? Charity Miles.

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Nonprofit Tech for Good

OCTOBER 25, 2019

The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. Year-Round Promotion. 2) Cross-promote via multiple channels.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

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Nonprofit Tech for Good

OCTOBER 11, 2024

There is no doubt that social media, no matter the platform, remains a powerful way for people to build communities and connect with the causes and nonprofits they care about. You MUST have a compelling reason for people to give to you – no matter the medium! What makes this campaign urgent, timely, and relevant? They don’t!

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. People expect a modern and straightforward donation process that mimics a checkout page like those of our favorite e-commerce brands.

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Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. What can you learn from campaigns of the past?

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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Nonprofit Tech for Good

JUNE 4, 2022

More than ever, people want to get out there and have real social experiences with other people. This way, people from all around the world could suddenly “attend” through their laptops. Some people want the convenience they’re used to that come with virtual events, while others prefer the social aspects of in-person events. .

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress.

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Nonprofit Tech for Good

MAY 22, 2020

In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. With today’s technology it’s pretty easy and straightforward to host an impressive virtual event or campaign. If that’s you, do not fear.

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