Nonprofit Tech for Good

MARCH 4, 2023

This free nonprofit marketing tool allows you to share your organization’s latest news and updates, promote your latest fundraising campaign, and strengthen relationships with your supporters. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve.

Social Media 330

Social Media Media Social Nonprofit 330

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having.

Fundraising 331

Fundraising Nonprofit Influence San Diego 331

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

Online 98

Online Support Fundraising Digital 98

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 341

Grant Google Guide Nonprofit 341

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences?

Donor 282

Donor Campaign Nonprofit Track 282

Nonprofit Tech for Good

MAY 8, 2023

You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day ! That means that with a text fundraising campaign you can reach your donors where they are on their mobile devices.

Lesson 303

Lesson Marketing Nonprofit Mobile 303

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

Facebook 230

Facebook Fundraising ROI Metrics 230

Nonprofit Tech for Good

OCTOBER 10, 2019

Keep in mind that you can always raise or lower the fundraiser goal at any time. Social media is a powerful tool that allows you to reach a large audience with minimal effort. We recommend determining exactly how much funding your nonprofit needs, and then setting a realistic goal that will be attainable. Help Me Feed Hungry Kids!

Organization 252

Organization Guide Campaign Nonprofit 252

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

Social Media 251

Social Media Organization Fundraising Media 251

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 132

Allegiance Group

NOVEMBER 7, 2024

Now is the perfect time to ensure your digital campaigns and websites comply with accessibility standards. With end-of-the-year appeals being developed and sent out before you know it, you’ll want to ensure that every piece is fully optimized for its target audience. Let’s dig in. What Do We Mean by “Accessibility”? law Section 508.

Accessibility 52

Accessibility Campaign Digital Websites 52

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Fundraising 235

Fundraising Practice Guide Campaign 235

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 300

Storytelling Digital Channel Audience 300

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. Invest in omnichannel campaigns and paid marketing Most museums only have so much time and budget to reimagine their websites—a full redesign might happen once every five years at most.

Museum 93

Museum Culture Audience Digital 93

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. your neighbors.

Fundraising 336

Fundraising Donation Donor Social Media 336

Nonprofit Tech for Good

JULY 4, 2021

That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Secure a major donor for a matching gift campaign. Start crowdfunding with birthday fundraisers. Giving comes more easily when the cause is close to home.

Ideas 350

Ideas Fundraising Online Nonprofit 350

Nonprofit Tech for Good

DECEMBER 3, 2020

Canva is a low-cost, do-it-yourself graphic design tool with pre-sized Facebook cover templates, but as digital marketing becomes more essential for nonprofits to succeed, hiring a graphic designer for your social media campaigns should be a line item in your annual budget. Then, target a global, open audience.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. When finding new items, keep in mind that most businesses donate to auctions in order to convert new customers. 1) Get your auction list in check. .

Virtual 254

Virtual Personal Fundraising Tips 254

Candid

OCTOBER 12, 2022

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. Here are five ways to move beyond the basics and level up your GivingTuesday campaign: . Have a GivingTuesday campaign planning party and create a goal.

Campaign 98

Campaign Social Media Donor Goal 98

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

Campaign 98

Campaign Online Fundraising Social Media 98

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Follow Up After the Campaign. Analyze Campaign Data. Giving Tuesday Campaign Ideas. Crowdfunding Campaign.

Campaign 122

Campaign Ideas Giving Tips 122

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

Awareness 97

Awareness Campaign Business Social Media 97

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Outline the parameters for your campaign. Good luck! .

Audience 105

Audience Facebook Fundraising Challenge 105

CauseVox

SEPTEMBER 25, 2024

There is a reservoir of untapped, enthusiastic supporters who want to amplify your cause, which is why considering a peer-to-peer GivingTuesday campaign is a fantastic idea. In a rapidly evolving digital landscape, peer-to-peer campaigns provide a dynamic and effective means of mobilizing passionate advocates to champion your cause.

Campaign 103

Campaign Fundraising Donor Giving 103

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions.

Fundraising 280

Fundraising Strategy Create Nonprofit 280

Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

Campaign 111

Campaign Giving Social Media Gift 111

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience.

Fundraising 241

Fundraising Online Practice Nonprofit 241

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

Fundraising 269

Fundraising Strategy Nonprofit Social Media 269

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. When creating your pages, keep search engine optimization (SEO) best practices in mind. That makes it incredibly easy to connect with your target audience. Keep up with trends.

Online 52

Online Build Nonprofit Social Media 52

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

Campaign 97

Campaign Fundraising Tips Contest 97

Candid

OCTOBER 21, 2024

Develop strategic narratives and presence on social media Develop a clear and compelling brand that resonates with both their traditional target audiences and potential megadonors. Three strategies for health-focused nonprofits to appeal to megadonors 1. Considerations for megadonors to support health-focused nonprofits 1.

Nonprofit 97

Nonprofit Philanthropy Gift Resource 97

CauseVox

NOVEMBER 9, 2023

Your fundraising campaign page is your digital storefront and your most effective tool for connecting with potential donors. But how do you design a campaign and make your cause stand out if you’re not a professional web designer? Why Your Campaign Page Matters Your campaign page is the gateway to your mission.

Campaign 82

Campaign Design Fundraising Donation 82

Get Fully Funded

FEBRUARY 27, 2025

But thats the point of consistent outreach: Building awareness and educating your audience on the purpose and benefits of estate planning so that it stays on their minds. For many donors, estate planning may be top of mind at the start of the year. We recommend these two strategies: Resolutions campaigns.

Gift 52

Gift Time Awareness Donor 52

Whole Whale

NOVEMBER 12, 2021

In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit. Nonprofits can then retarget these users with donation asks in future advertising campaigns.

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Facebook Donor Nonprofit Audience 110

Greater Giving

DECEMBER 26, 2024

Greater Givings webinars in 2024 brought together some of the best minds in the nonprofit space to share actionable advice for planning unforgettable events. Pre-Event Buzz: Launch email and social media campaigns to build anticipation. Live Video Power: Capture your audiences attention during the event to drive higher bids.

Fundraising 52

Fundraising Giving Social Media ROI 52