Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Demographics 100

Demographics Profile Audience Social Media 100

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Crowdfunding.

Strategy 261

Strategy Fundraising Social Media Nonprofit 261

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals.

Advocacy 143

Advocacy Local Poll Audience 143

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

Achieve

OCTOBER 28, 2021

Peer-to-peer campaigns are an effective way for nonprofits to leverage their supporters’ connections to reach new donors. Your supporters may have connections your nonprofit doesn’t, and a well run peer-to-peer campaign can put your nonprofit into contact with new audiences your team likely couldn’t reach without your supporters’ help. .

Hints 59

Hints Campaign Tech Integration 59

Qgiv

OCTOBER 9, 2023

A cause marketing campaign benefits both you and the business you work with while developing connections with your community. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. Digital programs.

Causes 52

Causes Marketing Impact Guide 52

M+R

JUNE 5, 2023

As incredible as they might sound, these are just a few of the new “children’s rights laws” that could become a reality under a new United Nations program if fully implemented by the Carter administration. It grew from there: more campaigns hired him, and his lists grew. Then interest groups followed suit. Evangelicals.

Conservancy 98

Conservancy Influence Mail Headline 98

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

CauseVox

AUGUST 2, 2024

To connect with them, show how your mission and programs align with these values. Well Aware using a GRWM (Get Ready With Me) reel to promote their Shower Strike campaign 4. Start with a clear, attention-grabbing hook to draw people in and keep the content relatable by speaking directly to your audience.

Donor 93

Donor Social Media Demonstration Poll 93

Neon CRM

NOVEMBER 22, 2023

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. One valuable metric will be your donor acquisition rate for the month of December. Do you set donor acquisition goals?

Rate 52

Rate Track Donor Metrics 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Be aware of key accomplishments, metrics, testimonials, and milestones. Research the steps needed to create a direct mail fundraising program (e.g.

Fundraising 328

Fundraising Mail Law Donation 328

Saleforce Nonprofit

JULY 8, 2021

This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving. Understand Your Audience. Take a look at those in your target audience. Which programs are they most interested in? Where do they live?

email 116

email Marketing Strategy Tips 116

Nonprofit Tech for Good

AUGUST 9, 2021

If your nonprofit has a large following on LinkedIn and a signature program that is well-known to the public, then a Showcase Page could be worth time and effort. Breaking news that communicates the story of your mission and programs. Upload work projects, such as presentations, videos, or special fundraising campaigns.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

Guide 111

Guide Giving Nonprofit Mail 111

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. billion for charitable causes. Start testing your outreach plans.

Demographics 81

Demographics Retention Donor Research 81

Media Cause

JUNE 22, 2021

In fact, when paired together, they can become critical pillars of both an individual giving program and broader organization goals. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

Achieve

MAY 24, 2024

Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Or, provide a quick snippet from one of your nonprofit’s leaders explaining why support is needed for your text-to-give campaign.

Rate 52

Rate Retention Donor Campaign 52

Qgiv

SEPTEMBER 4, 2024

If you learn a deeper understanding of donor behaviors and preferences, you can create tailored communications and initiatives that resonate with your audience and lead to more meaningful and impactful relationships over time. Successful identification requires a thorough understanding of your target audience’s values and interests.

Donor 52

Donor Guide Retention History 52

sgEngage

AUGUST 16, 2024

Do these vanity metrics look familiar to you? Sometimes, leadership feels the need to share internal wins with the broad audience. Do they want to be thought of as monthly donors or as part of a legacy program? If you want to create an annual report with real impact, the audience should be your donors.

Report 87

Report Create Organization Stats 87

Media Cause

JUNE 29, 2024

AI-driven marketing tools can help create personalized content, optimize campaigns, analyze audience engagement, and even help brainstorm new ideas. Data Analytics Making sense of data within a nonprofit can be challenging, but AI tools can provide valuable insights into donor behavior, campaign performance, and program impact.

Tools 45

Tools Nonprofit Analytics Adobe 45

Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

Video 100

Video Support Tips Audio 100

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve. What does success look like for your acquisition campaign? .

Goal 62

Goal Metrics Measure Donor 62

Neon CRM

NOVEMBER 8, 2023

Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. Google Ad Grants is a program aimed at helping nonprofits share their causes with the world. But how do they work?

Grant 52

Grant Google Track Guidelines 52

Allegiance Group

FEBRUARY 14, 2023

A robust fundraising program should use all available channels to acquire, renew and retain donors. We recommend you start with these 7 Key Database Metrics. You can’t grow your program through cost-cutting. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving.

Mail 52

Mail Donor Strategy Files 52

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 147

Spam email Studies Nonprofit 147

Care2

OCTOBER 15, 2013

You may use free or paid tools to show numbers such as growth in followers, Likes and shares, RT’s, and sentiment based on secret algorithms by computer programs. That’s why you need to change the way you measure social media and declare a war on vanity metrics. But are these stats meaningful? Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

AccelEvents

AUGUST 16, 2021

You must set aside planning for your brand’s marketing campaign and the event strategy while putting in place processes before, during, and after the event. . Your hybrid event is catering to two different crowds: the online audience and the in-person audience. Targeting marketing campaigns. Referral programs.

ROI 98

ROI Badge Synchronous Sponsor 98

Qgiv

SEPTEMBER 2, 2024

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. Plus, software solutions can help reduce your staff’s stress and streamline their workload by automating processes and providing a centralized place for managing different campaigns and communications.

Software 98

Software Effective Nonprofit Collaboration 98

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Which campaign strategies generate the most donations?

Data 69

Data Metrics Nonprofit Analysis 69

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Add links on your social media posts that lead back to pages like: Fundraising campaign pages. These campaigns turn your supporters into ambassadors and allow them to take the lead. New blog posts.

Social Media 52

Social Media Relationship Donor Media 52

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52

Channel Business Marketing Effective 52

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Positive news about your mission and programs. Twitter can be mean.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. Don’t rely too much on gimmicks or guilt.

Lesson 59

Lesson Fundraising Digital Test 59

Candid

APRIL 13, 2021

As experts in Google Ad Grants, Nonprofit Megaphone recommends the program to nonprofits of any size and many types of mission. Whether your organization relies on donations for general support or to fund specific programs, a Google Ad Grant can help you bring in more contributions. Increase volunteer participation.

Grant 98

Grant Google Problem Awareness 98