Digging Into Data: 7 Key Metrics to Track + Common Data Questions
Allegiance Group
JUNE 4, 2024
But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. But the engagement level of your social media ad campaign doesn’t say much about your donor file. So, the next time your CEO wants a report, you’ll be armed with relevant metrics that paint a fuller picture.
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