Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 345

Grant Google Guide Nonprofit 345

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. Move beyond channel-specific metrics and adopt a holistic view of donor engagement.

Fundraising 75

Fundraising Channel Audience Donor 75

CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. And in order to tell stories effectively you need to understand who your audience is.

Social Media 96

Social Media Media Tips Social 96

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters.

Audience 111

Audience Effective Tips Database 111

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Fundraising 238

Fundraising Practice Guide Campaign 238

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach.

Facebook 226

Facebook Fundraising Raise Campaign 226

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

Digital 52

Digital Strategy Marketing Nonprofit 52

NonProfit PRO

SEPTEMBER 21, 2021

This resource contains five key tactics designed to help you raise more at year-end by knowing what metrics matter; craft compelling campaigns by learning what messages will resonate most with your target audiences; save your team precious time at year-end through automation.

Fundraising 182

Fundraising Metrics Attention Audience 182

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

Campaign 116

Campaign Tips Fundraising Online 116

Nonprofit Tech for Good

MAY 22, 2020

In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. With today’s technology it’s pretty easy and straightforward to host an impressive virtual event or campaign. If that’s you, do not fear.

Virtual 328

Virtual Fundraising Tech Broadcast 328

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Social Media 276

Social Media Calendar Content Media 276

NetWits

JANUARY 11, 2012

It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns. With so many creative ways to use QR codes, it’s time for your nonprofit to consider incorporating them into your next campaign. Tons of People Can Get a QR Code Reader.

Blackberry 253

Blackberry South Carolina Nonprofit Portland 253

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Audience Video 294

NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. That means your audience – students and their families – spend time there. Build your audience on those platforms. Once you’ve got the basic setup done look into using Google Analytics to track campaigns.

Social Media 251

Social Media Media Social Slides 251

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. Define the problem. Explain the next steps.

Campaign 98

Campaign Communication Nonprofit Social Media 98

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. The good news? This was crucial at the time.

ROI 78

ROI Channel Measure Results 78

The NonProfit Times

DECEMBER 10, 2024

Its time to embrace a paradigm shift toward audience-first fundraising. Budgeting: Prioritize audience needs. Rather than allocating budgets by channel, focus on the specific needs of different audience segments. Consider tailoring your approach based on audience behaviors, attributes, and insights.

Fundraising 59

Fundraising Channel Audience Donor 59

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Winter 2022-2023.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. Website metrics. Email metrics. Social Media metrics. Audience engagement (e.g., Fundraising metrics. So the big question is: how did you do?

Metrics 88

Metrics Digital Strategy Social Media 88

CauseVox

MAY 29, 2024

You’ve worked hard to build up relationships with corporate sponsors, a major donor, or compiled a matching grant application, and now you have successfully secured a matching grant for your campaign. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

Audience 77

Audience Gift Gambia Practice 77

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Getting Attentions nonprofit SEO guide recommends creating high-quality, original content that addresses your audiences interests. Promote Your Website With Google Ads. Keep up with trends.

Online 59

Online Build Nonprofit Social Media 59

Whole Whale

APRIL 1, 2025

At Whole Whale, we see too many nonprofits apply urgent appeals and one-time campaigns that activate new donors without the infrastructure to nurture long-term donor relationships. “To get more committed donors, you have to be thinking about how you’re growing and engaging your audience at all stages of the funnel.

Strategy 52

Strategy Fundraising Guide Nonprofit 52

CauseVox

SEPTEMBER 25, 2024

We understand that a big contributor to a successful GivingTuesday is your fundraising campaign site. Our goal is to make it as easy as possible for you to prepare for December 3, and then execute a solid campaign. Here we’ll go through some tips to consider when setting up your GivingTuesday campaign.

Campaign 93

Campaign Tips Storytelling Social Media 93

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Follow Up After the Campaign. Analyze Campaign Data. Giving Tuesday Campaign Ideas. Crowdfunding Campaign.

Campaign 122

Campaign Ideas Giving Tips 122

Nonprofit Tech for Good

JULY 5, 2019

Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. Treat your ambassadors as insiders who are doing much more than growing vanity metrics – they are helping to steer a movement. . To find the right people, be curious and open.

Social Media 273

Social Media Effective Media Program 273

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Be aware of key accomplishments, metrics, testimonials, and milestones. Join online fundraising communities and ask lots of questions and monitor for great ideas.

Fundraising 340

Fundraising Donation Donor Social Media 340

Bloomerang

DECEMBER 2, 2024

You can consider A/B testing subject lines on future emails or look back at well-performing past subject lines to see what’s resonated with your email audience. If the open rate is lower than what you normally see with email open rates, this is a point of improvement for your email.

email 118

email Fundraising Rate Donation 118

CauseVox

NOVEMBER 9, 2023

Your fundraising campaign page is your digital storefront and your most effective tool for connecting with potential donors. But how do you design a campaign and make your cause stand out if you’re not a professional web designer? Why Your Campaign Page Matters Your campaign page is the gateway to your mission.

Campaign 85

Campaign Design Fundraising Donation 85

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 97

Campaign Effective Fundraising Nonprofit 97

Get Fully Funded

DECEMBER 9, 2024

A CTA is a short statement that urges audience members to take a certain action. Use CTAs to encourage supporters to take actions that align with your goals, such as donating, volunteering, or joining your grassroots advocacy campaign. Make the intended next action crystal-clear to your audience so they follow through.

Action 52

Action Causes Guide Audience 52

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Donorly’s fundraising strategy guide recommends analyzing aspects of your past campaigns such as: Most and least successful campaigns and appeal tactics.

Giving 122

Giving Retention Campaign Fundraising 122

Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. Providing insights into fundraising metrics and trends. Appealing to younger donors.

Trend 98

Trend Campaign Fundraising Donor 98

Greater Giving

DECEMBER 2, 2024

Sponsorships Officer Like major donors, sponsors are a vital audience with whom your organization must build relationships to secure the funding or support it needs. They’ll also need strong writing and communication skills to create proposals and interact with grantmakers.

Team 52

Team Fundraising Grant Gift 52

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Upload work projects, such as presentations, videos, or special fundraising campaigns. 3) Monitor your LinkedIn Analytics. List all current and past positions as well as education.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

CauseVox

JANUARY 12, 2022

But donors aren’t the only people who make your fundraising events and campaigns successful, and they aren’t the only people whose needs you should be considering. One of the most effective ways to propel your fundraising event and campaign to the next level, both in terms of financial and promotional support, is through sponsorships.

Sponsor 97

Sponsor Campaign Fundraising Relationship 97