Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Email #1: Introduce the Campaign. Make it clear what need your campaign is addressing and why it matters to your donors.

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Template email Campaign Fundraising 317

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Official Rules: Your sweepstakes must have official rules that detail the terms of the campaign.

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Campaign Fundraising Charity Hawaii 302

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

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Lesson Marketing Nonprofit Mobile 303

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

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Trend Fundraising Digital Marketing 312

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

The MatrixFiles

AUGUST 5, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Advice 246

NonProfit PRO

SEPTEMBER 15, 2021

Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations.

Tips 288

Tips Campaign Audience Donation 288

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Social Media Media Social Influence 329

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Application Marketing Nonprofit Tools 273

Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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Social Media Media Social Nonprofit 330

Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

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email Campaign Fundraising Template 52

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Examples Campaign Marketing Cancer 116

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Email campaigns. Partner marketing.

Marketing 199

Marketing Tech Sponsor Registration 199

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . You also need to talk to everyone, not a specific audience.

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Public Service Nonprofit Script 326

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. So what are Google Ad Grants ? and get them approved.

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Grant Google Guide Nonprofit 341

Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

Campaign 169

Campaign Associations Communication Channel 169

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

Charity 331

Charity Facebook Test Profit 331

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about.

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Donor Campaign Nonprofit Track 282

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns. SMS/MMS strategies offer nonprofits this unique opportunity.

Strategy 259

Strategy Donor Channel Attention 259

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Campaigns must maintain a minimum 5% click-through rate (CTR).

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Grant Impact Google Nonprofit 100

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

Online 98

Online Support Fundraising Digital 98

Fast Company Tech

MARCH 18, 2025

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 82

Culture Companies Marketing Celebrate 82

NonProfit PRO

AUGUST 9, 2024

Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database. Join us Friday, August 16th at 12pm ET. Register now!

Database 230

Database Donor Technique Relationship 230

NonProfit PRO

JULY 26, 2024

Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database. Join us Friday, August 16th at 12pm ET. Register now!

Database 230

Database Donor Technique Relationship 230

Nimble AMS

DECEMBER 18, 2024

Reduced marketing costs Offering exclusive discounts to your existing email list or member base is often less costly than acquiring new leads through paid advertising. Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Want to ensure your pricing discounts are profitable?

Associations 102

Associations Adopt Registration Tips 102

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Consultant Marketing Nonprofit Social Media 52

Achieve

MARCH 3, 2025

When launching a capital campaign , success often depends on how well you engage gatekeepers: board members, respected community leaders , and professional advisors with high-net-worth networks who have influence over prospective major donors. Just like other key campaign audiences , they need to be nurtured and engaged.

Campaign 52

Campaign Tips Social Media Roles 52

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters.

Audience 111

Audience Effective Tips Database 111

NonProfit PRO

AUGUST 2, 2024

Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database. Join us Friday, August 16th at 12pm ET. Register now!

Database 211

Database Donor Technique Relationship 211

Nonprofit Tech for Good

OCTOBER 12, 2023

By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Giving Tuesday campaigns require planning, effort, and lots of attention! But random images won’t help you connect with your audience.

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Social Media Content Media Social 328