Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

Examples 116

Examples Campaign Marketing Cancer 116

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. They also appeal to different audience segments. Work With Influencers.

Fundraising 331

Fundraising Nonprofit Influence San Diego 331

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Campaigns must maintain a minimum 5% click-through rate (CTR).

Grant 102

Grant Impact Google Nonprofit 102

CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

Campaign 71

Campaign Results Fundraising Montana 71

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. 82% prefer live video over traditional social posts. .

Fund 331

Fund Raise Nonprofit Phase 331

Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

Campaign 169

Campaign Associations Communication Channel 169

Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Types and examples of nonprofit emails Best practices for nonprofit email marketing What are the best email marketing platforms for nonprofits?

email 88

email Marketing Guide Nonprofit 88

Nonprofit Tech for Good

MARCH 4, 2023

This free nonprofit marketing tool allows you to share your organization’s latest news and updates, promote your latest fundraising campaign, and strengthen relationships with your supporters. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve.

Social Media 333

Social Media Media Social Nonprofit 333

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Let me give you an example. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Example: utm_source=facebook.

Donor 286

Donor Campaign Track Nonprofit 286

Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Targeted outreach : You can tailor your email campaigns to specific segments of your audience, increasing engagement and donations.

email 52

email Campaign Fundraising Template 52

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

Charity 331

Charity Facebook Test Profit 331

Nimble AMS

DECEMBER 18, 2024

Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Launch a “Join Now and Save” campaign during a specific time of year when membership interest peaks. For example, during an anniversary celebration, offer a “Celebrate 10 Years with 10% Off” promotion.

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 296

Communication Fundraising Audience Donor 296

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Educating the Public and Advocating about issues and informing the public about issue areas.

Grant 345

Grant Google Guide Nonprofit 345

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. A Real-Life Example. Example Use Cases: Google Grant Case Studies.

Grant 336

Grant Google Guide Websites 336

CauseVox

NOVEMBER 6, 2024

Uncover essential techniques to boost year-end fundraising, from growing engaged audiences to optimizing campaign timing and increasing gift sizes with smart automation. In this session, we’ll cover the most essential foundational things you can do to gear your organization up for the best fundraising season it’s ever had.

History 77

History Gift Technique Audience 77

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters.

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. For example, are you looking to target volunteers, fundraisers, or even VIP donors? For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 7) Get supporters excited through campaign updates. more than campaigns without updates.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

Nonprofit Tech for Good

JULY 17, 2022

Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020. This is also reflected in their participation in registration with fundraising campaigns, as well as peer-to-peer. Develop and Promote Your Own Recurring Giving Program.

Donation 345

Donation Nonprofit Gift Donor 345

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Check out the example below of the Michael J. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. How does mobile giving work?

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JANUARY 7, 2024

In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. How to Create Your First Campaign Creating your first Google Ad Grants campaign is an exciting step toward expanding your nonprofit organization’s reach.

Grant 291

Grant Google Guide Nonprofit 291

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

Facebook 233

Facebook Fundraising ROI Metrics 233

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

Fundraising 75

Fundraising Channel Audience Donor 75

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. This is also why campaigns that involve tagging friends and encouraging them to pass on the message are effective.

Social Media 331

Social Media Media Support Social 331

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America. Feeding America and Subaru.

Social Media 312

Social Media Donor Media Social 312

CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. And in order to tell stories effectively you need to understand who your audience is.

Social Media 96

Social Media Media Tips Social 96

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Plain Language Example #1 . Plain Language Example #2. Promote your quarterly Impact Reports in your print campaigns. For example: yourwebsite.org/impact. 3) Prioritize your email campaigns. . Email #1 ?

Trend 316

Trend Digital Fundraising Marketing 316

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

Action 296

Action Fundraising Nonprofit Gift 296

Fast Company Tech

FEBRUARY 24, 2025

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. For example, over the years Google employees have participated in annual flu shot campaigns.

Philanthropy 109

Philanthropy Children Bangladesh Iraq 109

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. What can you learn from campaigns of the past?

Advocacy 130

Advocacy Campaign Tips Volunteer 130

Nonprofit Tech for Good

DECEMBER 3, 2020

Canva is a low-cost, do-it-yourself graphic design tool with pre-sized Facebook cover templates, but as digital marketing becomes more essential for nonprofits to succeed, hiring a graphic designer for your social media campaigns should be a line item in your annual budget. 3) Upload visual content that tells the story of your organization.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

OCTOBER 25, 2019

The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. The focus for campaigns is encouraging donations to Fundraisers during timeframes when it’s most important for your organization.

Facebook 226

Facebook Fundraising Raise Campaign 226

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

Campaign 116

Campaign Tips Fundraising Online 116

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Audience Video 294

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Below are four examples: 1) Virtual Team Management.

Storytelling 303

Storytelling Digital Audience Channel 303

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit.

Program 279

Program Fundraising Practice Campaign 279

Association Analytics

APRIL 4, 2022

For example, you may have wanted to ask questions like: “What if we hosted our event for free?”. They may want to deliver content to this audience and be happy to pay for the right to do so. You can still generate revenue but the audience doesn’t pay to attend. Use it to create content or campaigns that are relevant to them.

Virtual 321

Virtual Hosting Associations Analytics 321