Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

Campaign 68

Campaign Results Fundraising Montana 68

Nonprofit Tech for Good

APRIL 20, 2020

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

Fund 332

Fund Nonprofit Raise Phase 332

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

Facebook 233

Facebook Fundraising ROI Metrics 233

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Start a matching campaign.

Donor 302

Donor Donation Stats Campaign 302

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress.

Mobile 105

Mobile Giving Guide Nonprofit 105

CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. And in order to tell stories effectively you need to understand who your audience is.

Social Media 94

Social Media Media Tips Social 94

Nonprofit Tech for Good

OCTOBER 11, 2024

What makes this campaign urgent, timely, and relevant? Social media campaigns require a lot of content creation. As nonprofit social media managers , we have to be thinking about conversions. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation.

Social Media 296

Social Media Media Donor Social 296

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences?

Donor 286

Donor Campaign Nonprofit Track 286

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Conversion Rate.

Social Media 122

Social Media Conversation Track Media 122

Achieve

MARCH 3, 2025

When launching a capital campaign , success often depends on how well you engage gatekeepers: board members, respected community leaders , and professional advisors with high-net-worth networks who have influence over prospective major donors. Just like other key campaign audiences , they need to be nurtured and engaged.

Campaign 52

Campaign Tips Social Media Roles 52

Bloomerang

DECEMBER 2, 2024

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. You can consider A/B testing subject lines on future emails or look back at well-performing past subject lines to see what’s resonated with your email audience.

email 118

email Fundraising Rate Donation 118

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 255

Social Media Organization Fundraising Social 255

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit.

Program 279

Program Fundraising Practice Campaign 279

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

Action 297

Action Fundraising Nonprofit Gift 297

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

Digital 52

Digital Strategy Marketing Nonprofit 52

Bloomerang

AUGUST 6, 2024

Personalize email content to boost engagement Personalization makes your audience feel valued. The tool can help you craft subject lines that are both intriguing and relevant to your audience. Enhance calls-to-action (CTAs) to get the results you want Effective CTAs are essential for driving conversions.

email 111

email Content Campaign Strategy 111

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Social Media 276

Social Media Calendar Content Media 276

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

Campaign 128

Campaign Fundraising Contest Cancer 128

Nonprofit Tech for Good

MAY 8, 2020

WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. Physical distance from audience. Recent data indicates that there are in excess of 1.5

Storytelling 304

Storytelling Digital Channel Audience 304

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

Examples 116

Examples Campaign Marketing Nonprofit 116

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

Giving 272

Giving Question Nonprofit Campaign 272

Allegiance Group

NOVEMBER 7, 2024

Now is the perfect time to ensure your digital campaigns and websites comply with accessibility standards. With end-of-the-year appeals being developed and sent out before you know it, you’ll want to ensure that every piece is fully optimized for its target audience. Let’s dig in. What Do We Mean by “Accessibility”?

Accessibility 52

Accessibility Campaign Digital Websites 52

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Outline the parameters for your campaign. Let’s get started. .

Audience 105

Audience Facebook Fundraising Challenge 105

Nonprofit Tech for Good

JUNE 4, 2022

Technology can now imitate many aspects of in-person events, from chat functions that mimic group conversations to interactive games and events through a screen. It’s also a great marketing campaign for the main event. This way, people from all around the world could suddenly “attend” through their laptops. 3) Hybrid fundraisers.

Method 354

Method Fundraising Nonprofit Donation 354

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

Sample 121

Sample email Campaign Fundraising 121

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available. This means that using CTAs to show the recipient how to expand their individual relationship with you can increase conversions.

email 328

email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. For those who want to skip the “conversation,” the menu is also available in the top right corner.). Promoting a special fundraising campaign.

Technique 332

Technique Websites Design Site 332

Nonprofit Tech for Good

OCTOBER 29, 2022

In 2021, most campaign types on Classy saw over half of the donor traffic come from a mobile device. Quick Tip: Take a look at how much traffic your campaigns typically receive from mobile devices or tablets. Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use.

Giving 327

Giving Donation Donor Gift 327

Get Fully Funded

DECEMBER 9, 2024

A CTA is a short statement that urges audience members to take a certain action. Use CTAs to encourage supporters to take actions that align with your goals, such as donating, volunteering, or joining your grassroots advocacy campaign. Make the intended next action crystal-clear to your audience so they follow through.

Action 52

Action Causes Guide Audience 52

Bloomerang

OCTOBER 11, 2024

How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Let’s talk about how you can take your campaign from good to great, with data as your guide. In fact, the real work begins once the campaign is over.

Campaign 111

Campaign Data Strategy Donor 111

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Follow Up After the Campaign. Analyze Campaign Data. Giving Tuesday Campaign Ideas. Crowdfunding Campaign.

Campaign 122

Campaign Ideas Giving Tips 122

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. This could easily spark a conversation or inspire others to research your organization on their own and become new supporters. Optimize Your Nonprofit’s Website.

Audience 98

Audience Marketing Nonprofit Volunteer 98

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Bloomerang is super conversion friendly.

Relationship 240

Relationship Software Management Nonprofit 240

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. The good news? This was crucial at the time.

ROI 79

ROI Channel Measure Results 79