Nonprofit Tech for Good

DECEMBER 28, 2010

We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Yes – but it is challenging.

United States 266

United States Social Media Media Interview 266

Nonprofits Source

APRIL 1, 2025

This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy. Considered zero-party data, this information allows you to improve your approach and align with your audiences preferences.

Strategy 52

Strategy Data Marketing Build 52

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 82

ROI Channel Measure Results 82

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters.

email 94

email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

FEBRUARY 2, 2024

Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Why Nonprofits Love It: Extended digital exposure builds even more value into sponsorship packages , making it easier for businesses to justify their support.

Sponsor 320

Sponsor Digital Nonprofit Channel 320

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

Nimble AMS

DECEMBER 18, 2024

As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Read our blog for more pricing discount best practices your association should adopt today.

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 268

Social Media Media Social Nonprofit 268

TechCrunch

DECEMBER 19, 2022

But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky. Building your own furniture is difficult enough without getting bogged down by conflicting descriptions of assembly parts or being unable to find a how-to article because the product is spelled differently. Take IKEA, for example.

ROI 93

ROI Content Government System 93

The Next Web

MAY 20, 2018

That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. They can significantly elevate your brand by building hype about the product and building trust among your target audience.

Influence 142

Influence Product Marketing Hype 142

The Next Web

DECEMBER 23, 2012

True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. If you’re unsure, it’s worth testing out two different offers against each other to see which one gets the most ROI. Adding tips & lists.

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Audience Badge Business Marketing 146

Nonprofit Tech for Good

DECEMBER 3, 2020

Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

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Facebook Practice Nonprofit Social Media 364

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Greater Giving

DECEMBER 26, 2024

In the Secure Unforgettable Auction Items for Your Next Fundraiser webinar , fundraising expert, Hannah Yang, shared secrets for sourcing high-value items, building relationships with donors, and making compelling asks. Build Relationships : Foster long-term partnerships with donors for repeat success.

Fundraising 52

Fundraising Giving Social Media ROI 52

sgEngage

DECEMBER 4, 2024

Many small nonprofits were started at the founders’ kitchen table, so there are often growing pains as the organization builds itself up. What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. What don’t they know?

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Change Management Adopt Change Management 98

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Here are 7 Steps to help you build your FY26 budget with confidence and get you where you want to go.

Public 52

Public Media Channel Mail 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

AUGUST 27, 2023

For nonprofits, a golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. 3) Sponsors Get Better ROI Sponsors get a ton of value out of the digital exposure provided by tournament management tech. Golf has a ton of giving power.

Fundraising 246

Fundraising Technology Sponsor Registration 246

Nonprofit Tech for Good

FEBRUARY 1, 2011

While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Just because it may not work for me doesn’t mean it doesn’t work for another person building a community. Please summarize your ROI.

Social Media 191

Social Media National Media Interview 191

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

JANUARY 17, 2019

A good way to start building your new content calendar is to find inspiration from other social media accounts. There’s no need to be active on all social channels if you don’t get ROI from them. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Social Media 279

Social Media Calendar Content Media 279

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Strategy Create 221

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Build Donor Trust Sharing data with your supporters demonstrates transparency and accountability.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2012

The panel was introduced Scott Case of Malaria No More who lead a brainstorm of ideas and solutions for the social entrepreneurs and non-profiters in the audience. After the panel, Sasha and Katya talked about his Generosity Experiment ,” in which he said yes to everyone who asked him for help for an entire month.

Build 110

Build Social Media Charity Consultant 110

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). To build your online brand? Define Your Metrics and Create a Social Media ROI Spreadsheet. To increase your website traffic?

Social Media 244

Social Media Media Social Organization 244

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Right now for us, the tools that are mentioned above are being used to raise ‘professional capital’ and build brand awareness.

Social Media 189

Social Media Foundation Media Examples 189

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

Social Media 122

Social Media Channel Media Difference 122

AccelEvents

MARCH 25, 2021

However, with the right tools and event professionals on your side, you can leverage hybrid events to generate increased ROI. For brand awareness to work, you need to put your brand and its assets front and center for your target audience to easily come across. The physical event is then the foundation for local audiences.

Build 94

Build Virtual Hosting Social Media 94

sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. To improve the user experience, look for a provider that offers express check-in and self checkout options.

Virtual 96

Virtual Build Donor Fundraising 96

The Next Web

MAY 26, 2013

Include a forecast that takes into account your revenue projections for the next five years, your gross margins, the ROI for your potential investor and your anticipated exit strategy. Find a real audience. For a startup to succeed, there has to be a clear audience — something a little more specific than everyone, everywhere.

Software 151

Software Articulate Metrics Audience 151

.orgSource

SEPTEMBER 19, 2023

To help our colleagues build the skills they would need to handle fast-moving technology, we spent a lot of time talking with thought leaders. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Sponsored by WorkerBee.TV

Sponsor 221

Sponsor Associations Director Trend 221

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. SMS messaging stands out as one of the most effective ways to reach your audience.

Fundraising 52

Fundraising Tips Donor Broadcast 52

Association Analytics

MARCH 1, 2022

In our most recent blog post , we shared tips on how to build a business case to make data analytics a priority in 2022. Build a diverse core team with colleagues from across the organization: membership, marketing, events, learning, IT and operations are good places to start. Get your quick wins quickly by starting now! Confidence.

Analytics 169

Analytics Chapter Data Associations 169

The Next Web

JANUARY 5, 2013

Wufoo (wufoo.com/) is a great form service that comes with lots of pre-baked templates and it’s easy to build and customize your own. Pete Kennedy , Main Street ROI. You can use the service to engage the audience with a goofy question, or create serious real-time research. Wade Foster , Zapier. SurveyMonkey.com.

Survey 135

Survey Tools Online Research 135

Bloomerang

JUNE 20, 2023

However, if you build out a strategy that can be duplicated and perfected over time, then you will set your organization up to be sustainable over the long run. Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event.

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Tips Sponsor Demographics Audience 109