Nonprofit Tech for Good

MARCH 4, 2023

While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve.

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Social Media Media Social Nonprofit 344

Nonprofit Tech for Good

JUNE 12, 2020

Here are some examples of emails you can send to foster relationships and increase people’s engagement with your organization. . Making an effort to welcome each subscriber goes a long way toward building long-term relationships. You don’t want to bore your audience right from the start of your relationship.

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email Donation Nonprofit Newsletter 346

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In this environment, building a community of loyal advocates for your cause is more important than ever before. Meanwhile, building an organic community is like backpacking through that new country.

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Social Media Fundraising Organization Media 296

NonProfit PRO

AUGUST 2, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

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Database Donor Technique Relationship 211

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. This protects donors’ information and builds trust in the donation process—thus growing trust in the organization’s brand.

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Mobile Trend Social Media Donation 322

Bloomerang

APRIL 18, 2025

Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Understand your mission and audience The first step is to know your WHY, that is, your mission.

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Action Design Marketing Audience 104

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Social Media Media Social Influence 336

Nonprofit Tech for Good

FEBRUARY 28, 2021

The mystery that stumps some organizations is how to strengthen their corporate relationships so they grow over time. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

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Social Media Donor Media Social 313

Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience. TikTok’s Rise to the Top. The majority of U.S.

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Guide Social Media Audience United States 360

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. Viewing their interactions in isolation not only limits your understanding but also hinders your ability to build meaningful relationships. Rather than allocating budgets by channel, focus on the specific needs of different audience segments.

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Fundraising Channel Audience Donor 75

Greater Giving

MARCH 27, 2025

Building a strong online presence is one of the most exciting and impactful ways to amplify your nonprofits reach. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. That makes it incredibly easy to connect with your target audience.

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Online Build Nonprofit Social Media 59

.orgSource

FEBRUARY 27, 2024

Garth Jordan, CEO of the American Animal Hospital Association , talked about how that attitude aligns with the Board’s relationship with the executive director and the staff. “We’re That relationship must begin with trust. We can’t just bring a diverse audience to the table; we need to make sure that their contribution is noted.

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Digital Build North Carolina Attitude 221

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

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Tips Nonprofit Sponsor Audience 103

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

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Digital Impact Practice Report 116

Candid

APRIL 22, 2024

Depending on the request for proposal, specific funding criteria that we may look for include geographic location, groups engaged in movement-building and organizing work to advance systemic and structural changes, and organizations that have budgets under $2 million and are led by and for women, girls, and nonbinary leaders of color.

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Relationship Organization Build Philanthropy 93

sgEngage

DECEMBER 5, 2024

Understanding the Basics of Fundraising For those organizations new to fundraising, it’s important to start small and build gradually. Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience.

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Grant Fundraising Fund Nonprofit 98

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

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Websites Content Tips Nonprofit 316

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Database 111

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Nonprofit Social Media 250

Nonprofit Tech for Good

JUNE 16, 2024

Let’s use Habitat for Humanity , a nonprofit dedicated to building homes and improving communities, as an example. It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Habitat for Humanity excels at communicating its mission.

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sgEngage

DECEMBER 19, 2024

Whether youre a nonprofit, educational institution, healthcare organization, or a socially responsible corporation, a well-designed website sets the stage for stronger donor relationships, more engaged volunteers, and deeper community trust. Know Your Target Audience(s) Your supporters arent a monolith.

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Websites Design Collaboration Nonprofit 98

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Consider this your primer for establishing and building your organization’s digital presence. Building Awareness Through Paid Media Fundraisers and marketers often use owned media to build awareness of their organization.

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Digital Media Build Social Media 52

sgEngage

APRIL 18, 2025

I asked Sarah to give me a summary of her giving programs, audiences, and campaign strategy. Her major donor, sponsor, and planned giving programs were using best practices throughout the entire moves management cycle , with lots of prospecting, relationship-building activities, and special high-touch interactions.

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Donor Fundraising Tech Change Management 95

Nonprofit Tech for Good

NOVEMBER 3, 2023

So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters. It’s in the form of tags, lists, audience segmentation, etc. Donors feeling more engaged with organizations is a good thing.

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email Personal Strategy Nonprofit 329

Fast Company Tech

MARCH 17, 2025

The curriculum emphasizes emotional self-awareness and intentional self-disclosure as a means to build trusting relationships, grow influence, and resolve conflict. Through sharing and listening to others, they build trust and grow their capacity to empathize, connect, and resolve conflict, ending the class with new lifelong friends.

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Work Student Module Culture 115

Candid

APRIL 2, 2024

Grassroots organizations provide vital services to local communities, yet they struggle to compete for grants against large national nonprofits that can leverage robust development teams, considerable fundraising experience, and established relationships with grantmakers. Here are some steps to get started.

Relationship 111

Relationship Effective Fundraising Nonprofit 111

.orgSource

OCTOBER 9, 2023

Isolation taught us the value of the relationships and the technology that sustained our communities. But the relationships we cultivated over years were critical in the early days.” I’ve always understood the importance of relationships,” Kristine noted. That hammered home the connection between relationship building and trust.

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Milwaukee Associations Wisconsin Collaboration 221

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This communication helps build a strong sponsor relationship. Sponsors benefit from the ability to easily share their support for the tournament—and your cause—with their own audiences.

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Sponsor Tech Social Media ROI 291

Achieve

NOVEMBER 27, 2024

Let’s walk through four basic steps to building productive community partnerships to bolster your mission. Expanded reach: Collaboration can open doors to new audiences. Building a truly beneficial community partnership requires time and effort. Identify your needs. Research potential partners.

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Community Guide Product Build 52

Nonprofits Source

APRIL 1, 2025

This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy. Considered zero-party data, this information allows you to improve your approach and align with your audiences preferences.

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Strategy Data Marketing Build 52

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

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email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. If you build a strong brand identity on social media, people will be able to understand what your members stand for and whether your values align with theirs. 5) Build an engaged community on social media. Source: Go-Gulf.

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Social Media Associations Media Social 336

CauseVox

DECEMBER 2, 2024

By building on the momentum of a single giving day, you can extend the excitement through December and maximize your impact before the year comes to a close. As you reflect, identify the elements that resonated most deeply with your audience. As December 31 approaches, build urgency with countdowns and clear calls to action.

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Campaign Fundraising Donor Social Media 97

The NonProfit Times

DECEMBER 10, 2024

Its time to embrace a paradigm shift toward audience-first fundraising. Viewing their interactions in isolation not only limits your understanding but also hinders your ability to build meaningful relationships. Budgeting: Prioritize audience needs. Creative: Craft cohesive experience.

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Fundraising Channel Audience Donor 59

Candid

OCTOBER 21, 2024

Over the past decade, it has become increasingly commonplace for those individuals to make mega gifts to other wealthy and at times famous people who have visibility, access, and power, as opposed to traditional nonprofit organizations that engage in social programming, capacity building, and direct services.

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Nonprofit Gift Philanthropy Resource 97

Whole Whale

MARCH 28, 2025

But if you want to build a movement, you need more than momentary momentum. At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. It ensures you’re filling the top and building trust along the way.”

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Many campaigns relied heavily on corporate relationships and digital platform integration to boost their visibility and engagement, making this a significant factor. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

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Campaign Giving Nonprofit Google 264