Whole Whale

MARCH 28, 2025

But if you want to build a movement, you need more than momentary momentum. At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. It ensures you’re filling the top and building trust along the way.”

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

MARCH 31, 2025

By Tasha Van Vlack ,founder of The Nonprofit Hive a free platform that builds one-to-one connections between nonprofit professionals for peer learning and support. Why Features Alone Dont Create Engagement Community building experts, such as FeverBee , consistently emphasize that successful communities are built on more than just features.

Community 163

Community Technology Nonprofit Conversation 163

Greater Giving

MARCH 27, 2025

Building a strong online presence is one of the most exciting and impactful ways to amplify your nonprofits reach. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. That makes it incredibly easy to connect with your target audience.

Online 59

Online Build Nonprofit Social Media 59

.orgSource

FEBRUARY 6, 2023

This representative should be dedicated to building lasting relationships with members and helping your organization fine-tune culture, products, and services to meet their changing needs. They should be an empath who channels both your brand persona and its audience. Customer experience is marketing played as a long game.

Experiment 44

Experiment Marketing Game Gartner 44

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

Social Media 331

Social Media Media Social Influence 331

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The Cirque audience sits under a striped big top.

Strategy 221

Strategy Marketing Associations Professional 221

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Fast Company Tech

MARCH 18, 2025

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 99

Culture Companies Marketing Celebrate 99

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

NonProfit PRO

AUGUST 9, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

Database 230

Database Donor Technique Relationship 230

NonProfit PRO

JULY 26, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

Database 230

Database Donor Technique Relationship 230

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

Social Media 333

Social Media Media Social Nonprofit 333

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. Building Your List of Cell Phone Numbers. So how can you legally and easily build your list? Spamming is illegal, and often goes straight to a junk mail folder.

Communication 311

Communication Donation Tools Tech 311

.orgSource

FEBRUARY 27, 2024

The speed and agility required for problem-solving in fast-paced markets don’t leave room for wobbly positions or indecision. The market feeds on a regular diet of unique ideas. We can’t just bring a diverse audience to the table; we need to make sure that their contribution is noted. It’s not just a question of demographics.

Digital 221

Digital Build North Carolina Attitude 221

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget.

Tips 103

Tips Nonprofit Sponsor Audience 103

NonProfit PRO

AUGUST 2, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

Database 211

Database Donor Technique Relationship 211

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Allegiance Group

NOVEMBER 1, 2024

Much has changed in fundraising and marketing. A simple direct mail piece is no longer enough to reach your audience. Consider this your primer for establishing and building your organization’s digital presence. Retargeting is an excellent way to warm up supporters and build trust and loyalty in your organization.

Digital 52

Digital Media Build Social Media 52

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In this environment, building a community of loyal advocates for your cause is more important than ever before. Meanwhile, building an organic community is like backpacking through that new country.

Social Media 255

Social Media Organization Fundraising Social 255

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

email 328

email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 303

Storytelling Digital Audience Channel 303

Nonprofit Tech for Good

JUNE 16, 2024

Let’s use Habitat for Humanity , a nonprofit dedicated to building homes and improving communities, as an example. It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Habitat for Humanity excels at communicating its mission.

Nonprofit 300

Nonprofit Problem Consultant Volunteer 300

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

Websites 277

Websites Content Tips Nonprofit 277

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. You need to build models to uncover opportunities to upgrade donors. Next is audiences.

Audience 94

Audience Donor Demographics Retention 94

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars.

Sponsor 289

Sponsor Tech Social Media ROI 289

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

Campaign 239

Campaign Giving Nonprofit Google 239

Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The organization assesses potential posts to determine their alignment with its messaging strategy, brand voice, audience insights, historical performance, and cultural tones and considerations.

Social Media 312

Social Media Donor Media Social 312

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. 5) Build an engaged community on social media.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 286

Donor Campaign Nonprofit Facebook 286

Achieve

NOVEMBER 27, 2024

Let’s walk through four basic steps to building productive community partnerships to bolster your mission. Expanded reach: Collaboration can open doors to new audiences. Building a truly beneficial community partnership requires time and effort. Identify your needs. Research potential partners.

Community 52

Community Guide Product Build 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 305

Digital Strategy Create Guide 305

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them. The good news?

ROI 80

ROI Channel Measure Results 80