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Quality demographic data: Respect, privacy, and accuracy 

Candid

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. between 2022 and 2023.

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Digital Evolution—Three Trends to Watch

.orgSource

Understanding trends before they become essentials is key to staying on track. Or to create FAQs for each of your platforms based on trending inquiries. The software typically wins as a result of the resources that are required to build a custom platform. Actually, the process is more like an exploration than a journey.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Being up to date on fundraising trends for the year ahead is important so you can diversify and maximize your fundraising success! When asked how fundraisers were feeling about 2024 planning in the recent webinar, Five Fundraising Trends to Watch for in 2024 , “overwhelmed,” “excited,” “hopeful,” and “tired already” were common responses.

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Build a Board for the Digital Future

.orgSource

Meeting the moment requires an outlook that incorporates global trends but caters to individual preferences. It’s not just a question of demographics. We can’t just bring a diverse audience to the table; we need to make sure that their contribution is noted. Most of the answers to today’s business questions involve technology.

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Top 5 Trends Spotted at the Northwest Event Show 2024

Greater Giving

Here are the top 5 trends that caught my eye as an event manager obsessed with creating unforgettable experiences: 1. Event Trends with a Cause: Make a Difference, Make a Memory This year’s show emphasized the power of mission-focused fundraising events. Pickleball Craze: It’s Not Just an Event Trend (Apparently!)

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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