Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Create 169

Create Strategy Associations Registration 169

Get Fully Funded

AUGUST 19, 2024

Personalized interactions strengthen donor relationships, leading to increased donor engagement and retention! Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. This allows for personalized appeals and recognition.

Data 59

Data Marketing Donor Mail 59

fusionSpan

SEPTEMBER 26, 2024

Associations and nonprofits constantly face the challenge of staying connected with their audiences while managing their limited resources. With adoption, you can ensure a consistent and personalized experience for your niche audience and reduce manual oversight. So, how do you stay ahead of the curve? Think about it.

Registration 52

Registration Sponsor Rate Associations 52

sgEngage

NOVEMBER 15, 2022

At this year’s virtual bbcon, Ashley Thompson (Managing Director, Blackbaud Institute) and Lawrence Henze (Analytics Architect, Senior Principal, at Blackbaud) expanded on the data and insights from this report to offer a roadmap to build a strategy for resiliency.

Build 77

Build Strategy Blackbaud Philanthropy 77

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? That includes your website, but it also encompasses other channels, like paid advertising. Search engine ads have advanced targeting capabilities, making them particularly powerful for reaching your target audience.

Associations 52

Associations Digital Strategy Search 52

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Building stronger supporter connections—even in economic uncertainty.

Advocacy 130

Advocacy Digital Fundraising Channel 130

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. What is the difference between donor acquisition and retention?

Fund 52

Fund Donor Strategy Search 52

The Modern Nonprofit

JUNE 27, 2024

By understanding what matters most to them, nonprofits can tailor their messages to build a sense of community and shared purpose. Instead of just asking for donations, organizations should focus on building genuine relationships based on trust, openness, and mutual understanding.

Communication 59

Communication Donor Strategy Picture 59

M+R

SEPTEMBER 10, 2024

But, like many other groups, returns have been declining on Meta, and as a result many food banks are shifting spend to other channels. We see investments increasing in Search and Display as well as diversifying into channels like audio. Diversify your channels Continue to grow investment on ads and try out new channels.

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Bloomerang

NOVEMBER 15, 2023

Build an attractive volunteer program Designing a volunteer program that appeals to potential volunteers involves several elements. Incorporate flexibility, recognition, a clear path for impact, and a foundational focus on retention into your program from the outset. Weave the answers to these questions into your narrative fabric.

Arts 62

Arts Volunteer Retention Skills 62

Neon CRM

JUNE 23, 2023

The success of GivingTuesday as a movement has a lot to do with its success at community building. That should be encouraging to any nonprofit that’s looking to build a more engaged base of supporters. Capitalize on those feelings of goodwill by making sure you have a donor retention plan for GivingTuesday donors.

Statistics 98

Statistics Fundraising United States Global 98

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. Check out these tips for building a cause marketing campaign!

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

Program 120

Program Donor Tips Channel 120

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

Social Media 82

Social Media Images Video Media 82

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 122

Giving Metrics Retention Demographics 122

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

America 105

America Audience Digital Channel 105

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

APRIL 10, 2023

Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention.

Demographics 81

Demographics Retention Donor Campaign 81

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. This will ultimately save you time and money, and provide members with more value that leads to increased engagement and retention. Identify top terms and build a hierarchy. Use data to help build your content strategy.

Taxonomy 169

Taxonomy Content Data Strategy 169

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Further, many capital campaigns overlook the need for reserve funds to maintain the new or renovated building.

Action 75

Action Report Practice Fundraising 75

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 93

Donor Social Media Websites Content 93

Nonprofit Tech for Good

APRIL 2, 2023

4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention. This information can then be given to your donors and used on your marketing channels. With ChatGPT, the heavy lifting in copywriting can be handled for you.

Tools 357

Tools Fundraising Analytics Analysis 357

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

Donor 101

Donor Giving Retention Gift 101

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Build Supporter Journeys A supporter journey is the series of interactions a supporter has with your organization. Your nonprofit CRM is much more than a storage space for addresses and phone numbers.

Data 96

Data Gift Relationship Interaction 96

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. Developing a strong fundraising appeal is the first step to getting your audience (your donors and soon-to-be donors!)

Fundraising 82

Fundraising Articulate Audience Story 82

Get Fully Funded

JUNE 14, 2023

Consider your communication channels. Consider which types of communications result in higher engagement and which channels these communications take place through. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Phone call. Social media. Implement donor segmentation.

Communication 59

Communication Personal Donor Nonprofit 59

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. 10 steps to build your fundraising strategy. So, how can you build a fundraising strategy that incorporates these six critical elements?

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Qgiv

MARCH 11, 2022

Her passions are community-building and behavioral psychology, and so she is excited to be working at their crossroads in nonprofit technology. Her passions are community-building and behavioral psychology, and so she is excited to be working at their crossroads in nonprofit technology. Highlight new initiatives and. About Elevation.

Marketing 98

Marketing Strategy Impact Exercise 98

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Channel the audience reading your newsletter—what’s helpful to them? Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

sgEngage

MARCH 4, 2022

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. Since 2018, website donations have increased by 10%, beating out every other donation channel. . Younger and more diverse donors are giving.

Studies 91

Studies Experiment Giving Generation 91

NonProfit Hub

JULY 10, 2020

With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? An amazing marketing opportunity that comes with a giant audience. Nonprofit marketers should realize the importance of social media for brand engagement and donor retention ?

Social Media 73

Social Media Media Social Contest 73

The Modern Nonprofit

SEPTEMBER 18, 2024

Whether you’re planning a virtual event, launching a peer-to-peer fundraiser, or building a community-driven initiative, having powerful campaign management tools is the key to helping you not just meet but exceed your goals. Incorporate a multi-channel approach to your fall campaigns.

Campaign 52

Campaign Tools Management Fundraising 52

Allegiance Group

FEBRUARY 27, 2024

Customizable Reports: While GA4 doesn’t have as many pre-built reports as GA3 did, it does let you build reports and customize them to your specific needs. Data Retention: Where GA3 would retain your data for 10 or more years, GA4 has a 14-month retention window — but only on certain types of data.

Analytics 52

Analytics Google Fundraising Track 52