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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Is technology tying your audience in knots? The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. In this environment, building a community of loyal advocates for your cause is more important than ever before.

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Answers to the Top 13 Questions Nonprofits Have About Giving Tuesday

Nonprofit Tech for Good

To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause.

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5 Tips for Creating Shareable Content Your Audience Will Love

Media Cause

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

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Building Blocks of Effective Creative: Relevance

M+R

It’s how we connect on the deeply personal, emotional, human level that inspires people to support the causes that change the world. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Relationship to your cause or organization. Source: Girls Inc.

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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Do you have any recommendations for how to build one? So, let’s look at some strategies to build your list (both snail mail and email). Scour lists of donors to similar causes. Our problem is we don’t have much of a mailing list.

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How to Build Your Nonprofit’s MarTech Stack

Media Cause

The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarTech stack. Explore the steps below to learn how to build a MarTech stack and how your team can use those tools. The post How to Build Your Nonprofit’s MarTech Stack appeared first on Media Cause.

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