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The Top Five Mobile Messaging Trends for Fall 2024

Nonprofit Tech for Good

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. The open rate for text message marketing is a staggering 98% , which means almost every message you send out will be seen.

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

A study by Frontstream found that “Instagram sent more individual donors to donation forms than Twitter, had a higher donation conversion rate, and the resulting gifts were of a higher average value.”. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results.

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Harnessing SMS in Fundraising: Six Tips for Fundraising Success

Allegiance Group

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. SMS messaging stands out as one of the most effective ways to reach your audience. Learn what works for your audience.

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How to Report Live from Nonprofit Events and Conferences

Nonprofit Tech for Good

Conferences, fundraising events, marches and protests, online events, TV broadcasts, and updates from the field are ideal for live reporting. Videos secure the most reach at 12.17% of total audience. Twitter: During live events, the ideal tweet rate is once every 8-10 minutes.

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Taking Advantage of Texts for Fundraising and Supporter Engagement

Bloomerang

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. . SMS opt-in campaigns involve advertising a keyword and a phone number to your audience.

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When should you use email marketing? Best practices to retain and grow your user base

The Next Web

Whether you’re a freelancer, content outlet, or brand of product/service, email marketing can prove to be an effective means of reaching your audience of stakeholders, customers or media contacts. This is a chance to create a connection between the brand and its audience, and build value over time. When should you use email marketing?

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Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

DNL OmniMedia

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8