Greater Giving

JULY 23, 2021

One of the biggest issues that nonprofits reported with virtual events (detailed in our State of Nonprofit Fundraising publication) was guest engagement. Creativity, ingenuity, and a deep understanding of your audience are critical components of a virtual event program that keeps everyone entertained until the end.

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TechCrunch

OCTOBER 26, 2020

We had a hint that Tencent might invest in VSPN when, in March this year, Mark Ren, COO of Tencent Holdings, made a public statement that Tencent would provide more high-quality esports competitions in conjunction with tournament organizers like VSPN. With stadiums closed, TV networks turn to live esports broadcasts.

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China Fund South Korea Offline 108

Bloomerang

SEPTEMBER 12, 2023

Here are common trends and examples of areas where local news coverage has waned: Rural areas: Many local newspapers and broadcast stations in rural areas have closed or reduced their coverage due to declining readership and advertising revenue. Hope FM in Port Huron, MI and KAWC Colorado River Public Media in Yuma, Arizona.

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Journal Local News Fund 119

Nonprofit Tech for Good

MARCH 25, 2022

Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. As an added benefit these types of classes are often easy to broadcast live. The current state of public gatherings has only accelerated this trend. 4) Happy hours/wine tasting.

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Virtual Ideas Fundraising Nonprofit 343

Tech Soup

SEPTEMBER 24, 2013

I reached out to Alana Post, the Online Communications Manager at The World Affairs Council of Northern California to hear how this nonprofit uses social media to reach a global audience. Another challenge we've faced is the reality that our audience isn't currently highly engaged on social media. AP: Data is key.

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Social Media Broadcast Global Media 56

The Next Web

NOVEMBER 21, 2013

Whether you’re a freelancer, content outlet, or brand of product/service, email marketing can prove to be an effective means of reaching your audience of stakeholders, customers or media contacts. This is a chance to create a connection between the brand and its audience, and build value over time. When should you use email marketing?

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email Marketing Practice Social Media 135

Forum One

MARCH 16, 2022

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.

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Audience Mobile Strategy Laptop 46

The Verge

FEBRUARY 10, 2021

Meanwhile, the unique blocking mechanics of the audio social network Clubhouse — and their enthusiastic use by the platform’s lead investors — have raised questions about whether people in positions of power should be blocking to avoid public scrutiny. Viewed in that light, aggressive use of the block button makes all the sense in the world.

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Social Network Network Tools Social 95

Connection Cafe

AUGUST 2, 2011

I recently attended the McPherson Co-op meeting and later the Public Media Development & Marketing Conference (PMDMC) in Pittsburgh, and I can't say enough about what a great host city Pittsburgh was, but more importantly, what amazing work PBS & NPR Stations are going to accomplish in the coming year.

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Audience Community Broadcast Pledge 35

NTEN

NOVEMBER 12, 2009

Flickr Photo: clevercupcakes I recently got an email from an NYU graduate student in Public Relations, Paola Christina Lamarca. We can use these tools to build real relationships in a way that broadcast tools like email, direct mail, and advertising do not. If anything, it's helping us reach new audiences. " It's not.

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Social Media Media Social Impact 98

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

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Marketing Guide Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored.

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Change Homeless New Zealand Australia 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2009

They are using Twitter and a Facebook Fan Page to grow an audience interested in carefully vetted research. The use of social media is part of a larger strategy to inform the public about the impacts of climate change, not just at the North Pole, but in their backyards. They rely only on credible sources.

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Social Media Policy Impact Research 95

TechCrunch

AUGUST 10, 2021

Your own excitement will take your audience on a journey with you in ways that paid acquisition can’t. In the discussion below, he tells us more about the path he’s taken through the startup world, how companies are changing their public communication and what he’s most excited about. Don’t overthink it.

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Storytelling Arts Social Media Laptop 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social.

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Social Media Policy International Social 104

The Verge

DECEMBER 9, 2020

And broadcasters who don’t make an effort to curtail “incitement or organization of abuse” in their own channels will be banned. Streamers and audiences should read the new guidelines here , because they’re worth reading in full. Streamers and audiences should read the new guidelines here , because they’re worth reading in full.

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Policy Broadcast Channel Guidelines 84

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2019

I had heard of GuideStar in the US, but being face to face with the founder, and understanding the credibility of information in a self-reported model, based on transparency and public accountability, was like the discovery of a solution much needed in India. We asked NGO leaders to join a dedicated broadcast list.

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India NGO Profit Nonprofit 97

The Verge

AUGUST 12, 2020

What Grzesiek’s, Blevins’, and Beahm’s streams had in common — aside from the massive numbers — was that they hadn’t broadcast anything for a while. A kind of debutante ball for a streamer who has the public waiting eagerly for their return. The chat was flying too fast for anyone to read. A comeback stream is an event.

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Stream Hype YouTube Broadcast 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2012

It means communicating through a network model, rather than a broadcast model—finding where the conversations are happening and taking part. She made her point by doing a quick poll of people in the audience. Next, she started tossing balls at people in the audience. Saying, this is more engaging.

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Network Nonprofit Social Media Leadership 125

TechNode

JULY 31, 2024

In 2023, public data shows that China produced more than 3,000 online micro-dramas. A recent revenge-themed short drama, Shi Gu Qian Jin, broadcast on the Baidu app, garnered around 20 million views in one week, revealed Yan Yusong, vice president of Hong Kong-listed Linekong Interactive Group, the producer of the micro-drama.

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Audience Profit China Los Angeles 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Think: How can I encourage others to use the group in the same way, not just as a means for marketing/broadcasting information? Use them when you want to introduce a broader audience to your group’s good work. This is an excellent means of publicly introducing two (or more) folks within your group. The power of pictures.

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Group Facebook Doc Nonprofit 122

The Verge

AUGUST 25, 2020

Those broadcasts come from Reddit’s own live-streaming service, the Reddit Public Access Network (RPAN) , which just celebrated its first anniversary last week. That’s partially because the service is meant to appeal to a broader audience. “We RPAN can feel a lot more relaxed than Twitch.

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Reddit Stream Service Broadcast 75

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Your top priorities on Twitter should be about genuinely engaging your audience and moving them up the ladder of engagement.

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Track Twitter Analytics Social Media 65

ASU Lodestar Center

DECEMBER 5, 2012

Communications & Public Relations. Using crowdsourcing, nonprofits can now broadcast their message to a nearly-infinite audience. Coiya Tompkins oversees marketing communications, corporate communications and public relations for Sun Health Senior Living, Sun Health Foundation and community health projects.

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Community El Paso Nonprofit Phoenix 87

The Verge

MARCH 11, 2022

The IT Army has leaned heavily on DDoS attacks — carried out on targets like gas, oil and infrastructure companies, the Moscow Stock Exchange , and even the Kremlin website using an app called disBalancer — but the most impactful actions have come from stealing data and posting it to the public. Someone hacked into Russian state TV channels.

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Ukraine Data Russia Broadcast 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 25, 2011

The most successful documentaries are having a significant impact on major debates and public policies, from environmental concerns to financial regulations. Every Memory Matters is expected to go live in January, 2012, when Granito is broadcast nationally on the PBS series POV.

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Guatemala Arts Award Artist 94

TechCrunch

OCTOBER 5, 2021

The platform is now exiting its beta period, where it was tested with over 500 creators whose collective audience reach has topped 100 million, the company says. Along the way, Fireside also offers a slate of tools for promotion, editing, measurement, distribution, monetization, and audience growth. Image Credits: Fireside.

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Audio Podcast Platform Dallas 101

Achieve

JUNE 17, 2024

For example, a younger audience may prefer to be contacted via text message. To get started, try answering the following questions: Who is my audience? Identify which audience(s) you plan to reach with each fundraising ask to design your messaging. Focus on strategies you’ve used with the specific audience you’re targeting.

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Donation Fundraising Tips Donor 87

NTEN

MAY 27, 2010

Niche networks are smaller, more specific networks that can provide you with targeted, passionate audiences ready and waiting to hear what you have to say. The value added from smaller networks is that people are self-identifying and communicating something important to them in a public and approachable way.

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Social Network Network Social Social Media 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

You don’t have to get testimonials from celebrities (although each day it seems that more and more celebrities are publicizing their devotion to social causes ); start by collecting short statements from your most loyal donors (both individuals and companies or foundations, if possible) and put them on your website. Harrison has over 61.5k

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Charity Lesson Marketing Digital 131

M+R

DECEMBER 23, 2021

Some of the most shared articles related to voting rights on social media platforms (such as Twitter and Facebook) featured public figures like Stacey Abrams, Mark Zuckerburg, and late U.S. It’s no surprise audiences gravitate towards stories that feature a well-known figure. Big names drove big coverage .

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Media Voice Celebrate Story 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

In response, there was a campaign to hire her back on Facebook, it garnered mainstream media attention, and was a public relations nightmare for AppleBee’s. He reminded us that April 3rd was the 40th anniversary of the first mobile phone and today the mobile audience in the US is 89% of adults and 51% smartphones and 31% tablets.

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Social Media Digital Mobile Media 117

The Modern Nonprofit

JANUARY 9, 2024

Leveraging Direct Marketing Direct marketing, including mailers and email campaigns , allows nonprofits to reach a large audience at a relatively low cost. Utilizing online platforms for crowdfunding can tap into a wider audience and attract small donations from a large number of people.

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Impact Fundraising Nonprofit Donor 105

NTEN

AUGUST 3, 2011

We were approached by this newly formed department to work on a game to support a television series the broadcaster was making, set in Georgian London. Part of Channel 4's remit is Public Service Broadcasting. This audience spends a great deal of time online, often playing games. I just know what we do and how we work.

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Change Game Interview Broadcast 68

Care2

NOVEMBER 17, 2010

"Is email obsolete" My first response is always that it depends on the objectives, the strategy and the audience since starting with the tools is putting the "cart before the horse". A common strategy is to recruit and mobilise large number of people to put public pressure on a person, government of company.

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Hype Channel Digital Effective 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2007

I have to prepare for a presentation at the Integrated Media Conference (public broadcasting) at the end of the month called "Lessons Beyond the Field." " The description is: Public broadcasting isn't the only industry that's exploring the role of social media in their work. Photo in flickr - Letting Go.

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PowerPoint Wiki Wikispaces Broadcast 56

Bloomerang

JULY 6, 2021

If you’re looking to host such an event, you could host an in-person fundraising event and then broadcast it on Facebook Live or other platforms. This gives your audience multiple chances to support you while choosing to attend the event they’re most comfortable with. Host an outdoor in-person fundraising event.

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Personal Fun Fundraising Tips 98