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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The steps below will help you create a broadcast TV channel for your nonprofit on Ustream (see Stand Up To Cancer’s Channel ). If your are a local organization, add your city and state.

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NPR CEO Katherine Maher makes the case for why public radio is essential to American democracy

Fast Company Tech

Maher gives a preview to her testimony, sharing how funding cuts would impact Americans broad access to crucial news and information, particularly in rural and local areas. Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more.

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How localization leader Iyuno Media Group opens entertainment to international audiences

TechCrunch

When subtitles are well done, they don’t take audiences out of the immersive experience of a good show or movie. This means as content providers tackle worldwide expansion, demand for localization services, including translated subtitles, is also growing. “Our client base was mostly local and some regional broadcasters.”

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Research your local radio, broadcast television (ABC, NBC, CBS, PBS, etc.)

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3 Reasons to Include Virtual Elements in In-Person Fundraising Events

Nonprofit Tech for Good

You are no longer confined to your local community to attend your event and support your cause. With virtual events, local supporters who cannot attend in-person can still be a part of special moments and participate in activities from afar. 2) Enables Those Who Cannot Attend to Still Participate.

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9 Lessons Learned from Hosting Virtual Fundraising Events

Nonprofit Tech for Good

They can answer questions that come up and even pose questions to audience members. In addition to offering chat, make a local phone number available to your viewers during the program. You can add the phone number to the broadcast using a “lower third”. Having fast and real responses add to the value of being at the event live.

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[Breaking News] An Extraordinary Funding Opportunity For Nonprofits To Preserve Local Journalism

Bloomerang

Nonprofits focused on the preservation of local journalism are being called to step up, and many of the country’s largest private foundations have announced $500 million in funding over five years to support them, an extraordinary initiative called Press Forward. What’s the problem? Press Forward seeks to stop and reverse that trend.

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