ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience. Know Your Goals. Choose the Story Type. Create Visuals.

Storytelling 45

Storytelling Audience Nonprofit Story 45

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored.

Change 106

Change Homeless New Zealand Australia 106

The Verge

AUGUST 28, 2020

As the coronavirus pandemic continues to rob creators of the ability to play in front of live audiences or even record music videos in traditional studios, Miyavi and his creative teams are resorting to technology — and unusual work hours — to keep performing in front of fans. (He But that’s just how it goes in 2020.

Music 144

Music Japan Virtual Camera 144

NTEN

NOVEMBER 12, 2009

We can use these tools to build real relationships in a way that broadcast tools like email, direct mail, and advertising do not. If anything, it's helping us reach new audiences. For example, when I talk about RSS readers to nonprofit audiences, I generally share my reader, with over 250 feeds. " It's not.

Social Media 98

Social Media Media Social Impact 98

The Storytelling Non-profit

JUNE 1, 2022

This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in favor of content that engages and inspires your audience to action. This is a way to feature someone whose opinions might be of interest to your audience. Consider curating a useful resource for them each month.

Newsletter 86

Newsletter Profit Content Ideas 86

TechCrunch

SEPTEMBER 22, 2021

“It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.” 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021.

Content 98

Content Platform Video Build 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Brian Gardner defines social proof as “the positive influence created when people find out others are doing something – now, suddenly, everyone else wants to do that something too.”. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Partner With Well-Known Organizations, Brands & Influencers.

Charity 131

Charity Lesson Marketing Digital 131

M+R

JUNE 4, 2024

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). Lastly, keep a close eye on your geo-targeting.

Program 105

Program Digital North Carolina Pennsylvania 105

Media Cause

JANUARY 26, 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. And the audience is joining. Happy New Year, and welcome to 2024! Let’s get into it.

Trend 59

Trend Social Social Media Influence 59

TechNode

JANUARY 7, 2025

With gripping stories and relatable characters, they capture the viewers attention quickly, making them perfect for todays on-the-go audience. One example is Lemon8 , a product in the influencer-driven community space, which has grown into a global hit.

Business 52

Business North America Philippines Indonesia 52

NonProfit Hub

SEPTEMBER 9, 2021

Should you work with influencers to boost your fundraiser’s reach? Focus on building one-on-one relationships, rather than simply broadcasting information. Use Facebook Ads to spread the word about your Challenge and build your audience within the corresponding group. Create online communities to connect supporters near and far.

Social 78

Social Social Media Fundraising Facebook 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Identify the Audience. Why this target group?

Social Media 107

Social Media Map Strategy Organization 107

M+R

DECEMBER 23, 2021

It’s no surprise audiences gravitate towards stories that feature a well-known figure. And whether it’s a celebrity or politician, readers tend to contextualize their understanding of a given issue through key influencers or voices that dominate such a field. . Lifestyle outlets continue to engage in politics.

Media 105

Media Voice Story Celebrate 105

The Modern Nonprofit

JANUARY 9, 2024

As leaders and ambassadors, they stand in a unique position to weave their networks, expertise, and influence into a strong fundraising fabric. Leveraging Direct Marketing Direct marketing, including mailers and email campaigns , allows nonprofits to reach a large audience at a relatively low cost. Leading by Giving – A Keystone Habit?

Fundraising 105

Fundraising Impact Nonprofit Donor 105

The Verge

NOVEMBER 24, 2020

That’s because Melody is part of a growing wave of virtual streamers who broadcast using a 3D model in place of their body and face. The space got even more attention in September, when one of Twitch’s biggest streamers, Pokimane, debuted a virtual version of herself to her audience of, at the time, 5.5 Melody was banned from Twitch.

Virtual 122

Virtual Copyright Artist YouTube 122

Nonprofits Source

MARCH 20, 2023

Connect with online audiences on a deeper level Videos provide viewers with an intimate perspective of your nonprofit’s work and the impact it has on your beneficiaries. Educate and inform audiences. This can include live broadcasts of events, Q&A sessions, or behind-the-scenes looks at your organization’s work.

Video 64

Video Digital Marketing Strategy 64

M+R

AUGUST 7, 2023

More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Join us for one, or all: August 16: Fewer Guesses.

Fundraising 52

Fundraising Test Fun Influence 52

The Verge

JUNE 29, 2021

The whole fiasco raised serious questions about debate culture online and how platforms like YouTube and Twitch are influencing politics at large. I asked Hasan Piker , a popular Twitch commentator and former Young Turks broadcast journalist, to talk about it. Both believed to have won by “owning” the other so publicly.

Culture 78

Culture YouTube Problem Stream 78

Nonprofits Source

JULY 22, 2024

Send texts to your younger audience letting them know how they can support your nonprofit. Also, set up a text-to-give program to let your younger audience easily contribute to your cause right from their phones. Storytelling helps you create emotional connections with your audience while demonstrating your nonprofit’s impact.

Tips 52

Tips Nonprofit Social Media Donation 52

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Step 2: Examine your nonprofit’s online audience and digital brand.

Strategy 98

Strategy Digital Create Nonprofit 98

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. So what were some of the main themes from the day?

Charity 51

Charity Digital Cancer Social Media 51

sgEngage

APRIL 6, 2021

NMAAM is the only museum dedicated to preserving and celebrating the many music genres created, influenced, and inspired by African Americans. We will continue to speak to those audiences. Beecher Hicks III, President & CEO of the National Museum of African American Music (NMAAM) in Nashville, TN.

Museum 72

Museum Music National Nashville 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The audience was a group of 90 or so people from Canadian non-profits. It's like a giant combination of influence and karma. Influence: Can you move groups of people, small or large, to take some action? This isn't a broadcast medium; this is a place to engage with your community. (A Audience, audience, audience.

ROI 50

ROI Social Media Measure Media 50

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Our Executive Director, Jeff Blodgett ( @jeffblodgett ), is on Twitter, but I still am working on showing him of some of the benefits beyond just broadcasting links to our content.

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2008

   Because of the broadcast era, the relationship between a business and a customer became less personal.   Broadcasting AT large crowds doesn't work.   Consistency and Frequency of Publishing is important to reaching a new audience Start out with something really simple - like once a month. 

Social Media 50

Social Media Hawaii Media Social 50

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. One study by Jen Shang and Rachel Croson informed callers to a public broadcasting pledge drive that a previous donor had given $75, $180, or $300.

Donation 97

Donation Donor Nonprofit Gift 97

NonProfit Hub

SEPTEMBER 9, 2021

Should you work with influencers to boost your fundraiser’s reach? Focus on building one-on-one relationships, rather than simply broadcasting information. Use Facebook Ads to spread the word about your Challenge and build your audience within the corresponding group. Create online communities to connect supporters near and far.

Social 41

Social Social Media Fundraising Facebook 41

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Social Guide 52

Allegiance Group

FEBRUARY 2, 2024

For example, a 30-second commercial on network television can cost over $100,000 in broadcasting fees alone. An email or social media post can reach audience members from around the world instantly. Identify and understand target audiences. Next, you’ll need to identify which audiences you need to engage to complete your goals.

Digital 52

Digital Marketing Nonprofit Social Media 52

The Verge

APRIL 22, 2021

And this all happens live, in what feels like a split-second, broadcast to the tens of thousands who have opened up Twitch specifically to see this — forehead, crosshair — in real time. Yan says Nick is the kind of person FaZe wants its audience to look up to, as a kind of elder statesman in gaming. (Gamer stance, for the initiated.)

Stream 102

Stream Game Fun Detroit 102

Connection Cafe

OCTOBER 16, 2014

It’s a win-win for everyone: your message is being spread to an audience you wouldn’t otherwise reach. Utilize online analytic services like Klout or Facebook Insights to monitor just how impactful your social influence is. If someone “shares”, “likes” or “retweets” one of your posts, you should return the favor.

Social Media 38

Social Media Media Social Charlotte 38

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Stories are based on commonly held beliefs about people, institutions, and society. It allows us to communicate with others and build connections.

Change 46

Change Strategy Attitude Social Media 46

Connection Cafe

AUGUST 23, 2013

Get to know the alternative and “emerging” news outlets and most influential bloggers (known as “influencers”) in your area. Twitter: Connect and interact with influencers in your community through Twitter. Ways for the reader to get more information, including contact details and links to event information and dates.

Headline 39

Headline News Maryland Cancer 39

Qgiv

MARCH 25, 2024

While these are examples of some of the most famous benefit concerts, your concert doesn’t need to be historic to have a large influence on your cause. Benefit concerts provide mutually beneficial promotion for both your nonprofit and the musicians who choose to perform at your concert by combining both of your audiences.

Benefit 52

Benefit Hosting Nonprofit Music 52

Have Fun - Do Good

OCTOBER 9, 2005

Although the Foundation is going to make transcripts of all of the sessions available and I believe video from the conference will be broadcast on www.ibaglobal.com as well, some people on a list serv that I am on, Young Nonprofit Professionals Network (YNPN) , wanted to share notes virtually so I decided to post some of my notes here.

Foundation 40

Foundation San Francisco Nonprofit Volunteer 40

Connection Cafe

MAY 30, 2019

Understanding the nuances of these different types of livestream fundraising tactics will influence the technology decisions, promotional strategies, and recruiting tactics needed to execute a successful campaign. . The audience is yours and you are in full control of the messaging and content of your stream. .

Fundraising 34

Fundraising Blackbaud Channel Stream 34

Allegiance Group

AUGUST 19, 2024

Whether revenue comes from a previous campaign, a particular audience, or a giving package, clean data can show you where you’re going and eliminate potential problems. Segment Email Audiences Don’t forget to optimize email campaigns for year-end giving. Take advantage of each channel’s strengths to cover multiple touchpoints.

Fundraising 52

Fundraising Guide Donor Campaign 52