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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

We all know the media environment is going to be a chaotic hellscape saturated. Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. We won’t say it’s too late to prep your ads programs for election and end-of-year season, but… it’s not NOT almost too late. Now — take a breath.

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The Top 54 Auctioneers for Nonprofit Fundraising Events

Nonprofit Tech for Good

After graduating with a BFA in drama & music from New York University’s Tisch School of the Arts, Ellen spent ten years bringing joy to audiences nightly as one of only ten lead performers in the longest running musical revue in the world—San Francisco’s “Beach Blanket Babylon.”

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How to Run an Online Fundraising Campaign

Get Fully Funded

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. Here, it’s important to talk about the Who, Why, and What to give your audience context for what’s about to happen. You’ve got your copy written.

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Between the hashtags, the Facebook groups, the online petitions, the blog posts, and the constant emails, there’s just an overwhelming amount of advocacy communication online today. The first theme focuses on the interaction between advocacy tactics and the broader media environment. Today’s hybrid media environment is still in flux.

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. Think again.

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Chicago Symphony Social Media Strategy: What happens when people outside your organization set up a presence on Facebook?

Beth's Blog: How Nonprofits Can Use Social Media

(I'll be leading this workshop in Philadelphia for the Philadelphia Cultural Alliance in about two weeks) As part of my research process (using social media, of course), I looked at what arts organizations were doing on social networking sites like Facebook. We started the CSO Facebook page a couple of months ago. As of now, we???ve

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Learning in the White Space: 5 Unintended Lessons from a Marketing Class

NTEN

If he wasn't saying it like it mattered, why should his audience think it did? Maybe we worry our audience won't "get it," or we don't have the right words, or maybe we just had a crappy day at the office. We had already received the message that the class would be "broadcast only". What a missed opportunity! ever since.

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