What you need to do NOW to make sure your digital ads program is ready for election season
M+R
JUNE 4, 2024
We all know the media environment is going to be a chaotic hellscape saturated. Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. We won’t say it’s too late to prep your ads programs for election and end-of-year season, but… it’s not NOT almost too late. Now — take a breath.
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