Non Profit Quarterly

DECEMBER 14, 2021

They solicit community members to volunteer, bring them into mission activities, and broadcast their work to the public. A prominent theme, coming up over and over, was how engaging audiences remotely removes some barriers to access while creating others. Here’s what they had to say.

Accessibility 100

Accessibility Technology Language Oregon 100

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Connection Cafe

APRIL 1, 2015

It was created with one demographic in mind: Millennials. Besides the fact that Millennials are the new “ it ” demographic to target, what’s most fascinating to me about Millennials is the impact they’re having on the rest of us. Donate or become a member so that we can continue offering you uninterrupted broadcasts.

Donation 20

Donation Donor Stream Turkey 20

Care2

SEPTEMBER 10, 2007

Know your audience. Utilize talent that will appeal to your target demographic. For instance, a celebrity or young actor will appeal to the younger demographic. Harness the creative power of user-generated content. At the low end, user-generated videos often look low-budget and can be created w/ even a webcam.

Video 28

Video Interview Social Media Online 28

Care2

MAY 29, 2009

Frogloop wrote about the seeming decline of direct mail in February due to rising costs and the fact that direct mail appeals largely to an aging demographic. The younger generation seems to prefer to donate online, rather than through the mail. The same has happened with radio, broadcast TV, and now even cable.

Mail 34

Mail Social Media Advocacy Online 34

Bloomerang

SEPTEMBER 6, 2021

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. So I’m a communication consultant, a communication strategist for nonprofits, mainly. Lots of ones.

Community 65

Community Video Broadcast Phone 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social.

Policy 104

Policy Social Media International News 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2.

Social Media 107

Social Media Map Strategy Media 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2009

that lets anyone with an inexpensive web camera and internet connection to broadcast to the world. Ustream provides a live streaming video window, an archive of the video, the ability for the audience to log into the chat room and ask questions and a social stream. Engaging the audience is a very important to the success of this genre.

Interview 84

Interview Org Stream Camera 84

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

The audience was also more male than female (60%, according to one estimate), certainly more liberal than conservative (at one point someone asked how many Republicans were in the audience and only 10 people raised their hands, out of 1000+!), How appropriate for this audience!) and disconcertingly white.

Grant 90

Grant Personal Reflection New York City 90