Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. With this rapidly growing audience , there comes the need for nonprofits to learn and adapt to using texts for fundraising and supporter engagement.

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Allegiance Group

JANUARY 14, 2025

SMS messaging is a direct and personal communication channel that allows nonprofits to send concise messages straight to a donors mobile phone for fundraising, awareness campaigns, volunteer coordination , and more. SMS messaging stands out as one of the most effective ways to reach your audience. Learn what works for your audience.

Fundraising 52

Fundraising Tips Donor Broadcast 52

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. Check out our services page!

Marketing 52

Marketing Guide Nonprofit Social Media 52

Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.

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Hype Channel Digital Effective 64

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2011

At the time, there was no continuing threat to cut funds for public broadcasting. It seems that every day there is a new attack on public broadcasting; the most recent coming from conservative provocateur, James O’Keefe, in an Ambush video of NPR fund raiser Ron Schiller, who quickly resigned for making inappropriate comments.

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Public Media Broadcast Conservancy 96

TechCrunch

SEPTEMBER 10, 2021

Media technology company Amagi announced Friday $100 million to further develop its cloud-based SaaS technology for broadcast and connected televisions. The company already supports more than 2,000 channels on its platform across over 40 countries. Amagi commands an audience of over 2 billion people, and the U.S.

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Content Video Broadcast Los Angeles 96

The Verge

SEPTEMBER 6, 2020

The channel doesn’t seem to have attracted a huge audience, however; while Twitch’s overall Music category has more than 3 million followers, Twitch Sings only accounted for 161,000 of those followers. To archive your past Twitch Sings broadcasts, check out the instructions in Twitch’s videos on demand section.

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Game Broadcast Music Stream 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

He is expected to surpass the United States White House account, @WhiteHouse (4,973,061), within the next days and is using Twitter as a power tool to broadcast his messages. A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital outreach.

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Twitter Studies Social Media Broadcast 123

sgEngage

OCTOBER 11, 2023

With a 99% open rate—and 90% opened within three minutes—there is no better channel to quickly reach donors than text messaging. It’s better for back-and-forth conversations and smaller audiences, but it’s harder to scale to send to larger audiences. Who Can I Text?

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Campaign Fundraising Broadcast Donor 98

The Next Web

NOVEMBER 1, 2013

Prior to his current role, Lazar spent more than 10 years in broadcast television sales management, most recently at Sinclair Television Group. However, what’s rarely discussed about this continually evolving channel is why. SMS as a gateway channel. This year I celebrated my 45 th birthday. Texting to the rescue.

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Mobile Tools Marketing Channel 147

The Next Web

NOVEMBER 21, 2013

Whether you’re a freelancer, content outlet, or brand of product/service, email marketing can prove to be an effective means of reaching your audience of stakeholders, customers or media contacts. This is a chance to create a connection between the brand and its audience, and build value over time. When should you use email marketing?

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email Marketing Practice Social Media 135

TechCrunch

OCTOBER 26, 2020

With stadiums closed, TV networks turn to live esports broadcasts. Now, VSPN has become the principal tournament organizer and broadcaster for PUBG MOBILE international competitions, and China’s top competitions for Honor of Kings, PUBG, Peacekeeper Elite, CrossFire, FIFA, QQ Speed and Clash Royale.

China 108

China Fund South Korea Offline 108

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Putting your strategy on the grid can only help you design a measurement strategy, but more importantly help your strategy have more impact. The grid itself can be customized to your organization’s way of thinking about its marketing funnel, target audiences, and tactics. The rows are your audience.

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Twitter Facebook Google Social Media 95

Achieve

JUNE 17, 2024

For example, a younger audience may prefer to be contacted via text message. To get started, try answering the following questions: Who is my audience? Identify which audience(s) you plan to reach with each fundraising ask to design your messaging. Focus on strategies you’ve used with the specific audience you’re targeting.

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Donation Fundraising Tips Donor 87

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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Audience Storytelling Nonprofit Story 45

The Verge

DECEMBER 9, 2020

The larger changes include stricter protections around sexual harassment, the policy extending off platform to an extent, and that enforcement in cases that are harder to judge will rely on external signals that the behavior was unwanted (like channel timeouts). Stream sniping gets its own line; it’s banned.

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Policy Broadcast Channel Guidelines 84

The Verge

JUNE 8, 2020

The claimant was listed as the Recording Industry Association of America (RIAA), and the infringing material was mostly recorded clips of old live broadcasts. Over the last few days, a furor has been brewing on Twitch: out of the blue, streamers started seeing copyright takedown notices appear in their inboxes.

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Copyright Law Stream Broadcast 121

The Verge

AUGUST 12, 2020

Grzesiek’s stream was the most popular on Twitch for the time he was live — a full nine times bigger than top-five streamer Nick “Nickmercs” Kolcheff’s channel, which had around 55,000 live viewers. He came back with more than 500,000 concurrents, a tide of subscriptions, and a new goatee. God it feels good, man!

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Stream Hype YouTube Broadcast 98

Forum One

MARCH 16, 2022

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.

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Audience Mobile Strategy Laptop 46

Nonprofit Tech for Good

DECEMBER 9, 2022

Healthy nonprofits diversify revenue by tapping a variety of resource streams and funding channels. To connect the online and in-person experience, so it feels like one event instead of two, utilize auction management live event broadcast software to project your auction status at your gala events in real time. Major Gifts.

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Fund Nonprofit Pledge Donor 331

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social.

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Social Media Policy International Social 104

Connection Cafe

AUGUST 2, 2011

As the (relatively) new Convio Account Manager for our Broadcasting clients my primary focus was to absorb as much as I could about the Public Media goals and interests, as well as spend some quality time with my clients in attendance (my manager might add to not get too far behind on my other work).

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Audience Community Broadcast Pledge 35

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored.

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Change Homeless New Zealand Australia 106

NTEN

JANUARY 4, 2012

It's a tough subject because the audience considerations these days are multifarious: mobile or desktop? Engagement or broadcast? You'll learn: The core online communications tools and channels for nonprofits. Some of the key strategies for each communications channel. How to integrate messaging across online channels.

Internet 64

Internet Effective Nonprofit Broadcast 64

The Verge

JANUARY 10, 2022

This month, we’re taking a big step forward and building on the success of LinkedIn Live broadcasts by launching an entirely new interactive events experience that allows our members to more actively participate in the conversation,” Poses writes in the post. Update January 10th 12:53PM ET: adds details from and link to LinkedIn blog post.

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Linkedin Audio Broadcast Virtual 75

NTEN

AUGUST 3, 2011

Games for Change spoke with Darren about their work with Channel 4 Education in the UK, how they approach creating innovative and immerse games, and the difference in experience between creating commercial titles and "games for change.". Bow Street Runner was one of the first projects out of the gate for Channel 4 Education in the UK.

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Change Game Interview Broadcast 68

NonProfit Hub

JULY 10, 2020

With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? An amazing marketing opportunity that comes with a giant audience. Like any other marketing channel, you have to know what you’re working towards to promote your cause effectively.

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Social Media Media Social Contest 85

NTEN

NOVEMBER 12, 2009

We can use these tools to build real relationships in a way that broadcast tools like email, direct mail, and advertising do not. If anything, it's helping us reach new audiences. For example, when I talk about RSS readers to nonprofit audiences, I generally share my reader, with over 250 feeds. " It's not.

Social Media 98

Social Media Media Social Impact 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Then tell these stories in multiple mediums: on your website, on your blog and in your social media channels, for example.

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Charity Lesson Marketing Digital 131

The Verge

MARCH 11, 2022

Coordinated through a Telegram channel of, at present, more than 300,000 users, membership of the so-called “IT Army” was both globally distributed and centrally directed, plotting a new line between decentralized digital activism and state-sponsored hacking. Someone hacked into Russian state TV channels.

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Ukraine Data Russia Broadcast 99

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Who is my audience? audience you are planning to reach. Look back to the fundraising strategies that you’ve used in the past, specifically those that you’ve used with the audience that you’re targeting, and see which approaches worked. Use a multi-channel fundraising approach.

Donation 85

Donation Fundraising Tips Donor 85

TechCrunch

SEPTEMBER 22, 2021

“It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.” YouTube currently has over 40 million active gaming channels , making it the largest gaming platform in the world,” said Hirsch in a statement.

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Content Platform Video Build 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2.

Social Media 107

Social Media Map Strategy Media 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 25, 2011

Two powerful catalysts for change in the world of documentaries are Good Pitch —a collaboration of Channel 4 Britdoc Foundation and the Sundance Institute’s Documentary Film Program—and the Producers Institute for New Media Technologies at the Bay Area Video Coalition.

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Guatemala Arts Award Artist 94

sgEngage

MAY 3, 2023

Once you’ve optimized your program and donation form for recurring giving, it’s time to broadcast this opportunity to your audience. As you begin sharing information about your program, be sure to communicate on multiple channels for an effective online marketing strategy. Blog posts.

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Strategy Giving Digital Gift 98

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Step 2: Examine your nonprofit’s online audience and digital brand.

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Strategy Digital Create Nonprofit 98